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Key Ford of Rockland

Thomaston, ME

4.5
448 Reviews
Key Ford of Rockland is a proud member of the Key Auto Group. We make the car buying process very simple by displaying the lowest price on the window. We believe there is more to buying a vehicle than worrying about the price. For that reason, Key Auto has simplified that process for our customers. When we price a vehicle, we take the following into consideration: 1) market conditions, 2) what the area dealers are selling them for, 3) Kelly Blue Book* retail. This way, when you leave a Key Auto Dealership, you're confident you've received the absolute best deal.
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2 Moody Dr

Thomaston, ME

04861

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Showing 448 reviews

May 10, 2026

We were very disappointed with how our Ford warranty claim was handled by Key Ford. While traveling to Florida, the tail light on our truck stopped working because of a burned-out light on our traile More

by P_wotton
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Jesse Hallock
3.0
This rating includes all reviews, with more weight given to recent reviews.
Macy Bosma
3.0
This rating includes all reviews, with more weight given to recent reviews.
May 14, 2026 -

Key Ford of Rockland responded

Thank you for your review. We'd like to address these issues with our team. If it's possible to discuss your visit in more detail, please send us a message. We strive to make sure that all of our customers leave happy, and it's disappointing to learn that we missed the mark here.

May 09, 2026

Best service I ever had will buy from them again Great place to get a car from More

by elverking
Recommend Dealer
Yes
Employees Worked With
Ace
May 09, 2026 -

Key Ford of Rockland responded

Thank you for letting us service your Ford. We're delighted you’d choose us again when shopping for a vehicle. We look forward to assisting you next time. Experience the Key Difference

May 08, 2026

Perfect Friendly, timely, accepted my coupons, and a reasonable price. It's nice to see the same service manager. More

by DHANSEN10
Recommend Dealer
Yes
Employees Worked With
Jesse Hallock
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Jesse Hallock
May 08, 2026 -

Key Ford of Rockland responded

Thank you for pointing out how Jesse and our service team delivered friendly, timely care for your Lincoln MKC, honored your coupons, and offered a fair price. We’re glad you appreciated working with the same service manager. We look forward to assisting you again. Experience the Key Difference

April 24, 2026

Quick, fast and let me know about other maintenance packages to do Very courteous service More

by hpjunkie79
Recommend Dealer
Yes
Employees Worked With
Jesse Hallock
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Jesse Hallock
Apr 24, 2026 -

Key Ford of Rockland responded

We’re pleased to receive your 5-star rating for Ford F-150 service. Jesse and the team are glad we could complete the work promptly and suggest maintenance packages tailored to you. Thanks for highlighting our courteous approach. Experience the Key Difference

April 23, 2026

Good people good service They are easy to work with got my truck back in good time More

by STERNBERG_TIM
Recommend Dealer
Yes
Employees Worked With
Macy Bosma
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Macy Bosma
Apr 23, 2026 -

Key Ford of Rockland responded

Thank you for sharing your kind words about our friendly service staff. We’re glad to hear your Ford F-150 was back on the road so quickly. We look forward to helping you again soon. Experience the Key Difference

April 21, 2026

They were willing to work with me even though the warranty was over Thank you ?? More

by njturk
Recommend Dealer
Yes
Employees Worked With
Macy Bosma
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Macy Bosma
Apr 21, 2026 -

Key Ford of Rockland responded

It’s wonderful to hear that Macy and our team could assist you with your Lincoln Corsair even after the warranty period ended. We appreciate you trusting us with your service needs. Thank you for the five-star rating and for sharing your experience. Experience the Key Difference

April 21, 2026

The staff at Key Ford Thomaston Maine did everything to make our buying experience easy. They went above and beyond! I highly recommend this dealership! More

by clydesidekick54
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Claire Eugley
5.0
This rating includes all reviews, with more weight given to recent reviews.
TYLER GREEN
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Hunter Shook
Apr 21, 2026 -

Key Ford of Rockland responded

We appreciate your recommendation and are honored you chose a new Ford Ranger. It’s great to know our team made your buying experience effortless and went above and beyond. Enjoy your Ranger on every journey. Experience the Key Difference

April 15, 2026

Ace was a pleasure to work with. This is lengthy, but I feel legitimately worth it. This young man was very professional and just calm and nice with every interaction be it over the More

by AZ guy
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Ace
Apr 15, 2026 -

Key Ford of Rockland responded

We appreciate you sharing your experience with our team’s attentive communication and thorough information during your out-of-state search. We’re glad the photos and tax guidance helped make your Ford F-250 purchase smooth and straightforward. We look forward to meeting you at pickup and wish you safe travels back to Arizona. Experience the Key Difference

April 13, 2026

Within a week of inquiring about a BMW 430 Gran Coupe in PA, I was the new owner of it. Couldn't be happier. More

by jmills
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Seth Batty
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Troy
Apr 13, 2026 -

Key Ford of Rockland responded

It’s wonderful to hear that we were able to help you drive away in your BMW 430 Gran Coupe in just a week. Thank you for sharing your experience. Congratulations on your new ride! Experience the Key Difference

April 09, 2026

They did well to make this deal work for me on my terms. Communications were daily and helpful. Thanks again Key Ford. More

by allansmallwood
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Andrew Eggen
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Seth Batty
Apr 09, 2026 -

Key Ford of Rockland responded

We’re glad Andrew and our team could tailor the deal for your Jeep to fit your terms. It’s great that our daily updates kept you informed throughout the process. Thanks again for trusting us. Experience the Key Difference

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