
Lake Ford
Milwaukee, WI
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 7:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday Closed
Sunday Closed
Parts
Monday 8:30 AM - 5:00 PM
Tuesday 8:30 AM - 5:00 PM
Wednesday 8:30 AM - 5:00 PM
Thursday 8:30 AM - 5:00 PM
Friday 8:30 AM - 5:00 PM
Saturday Closed
Sunday Closed
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Ford fiesta Ryan sold me my car. This is the first car I had ever bought on my own. Between picking me up and assisting me in every way possible. He made the wh Ryan sold me my car. This is the first car I had ever bought on my own. Between picking me up and assisting me in every way possible. He made the whole ordeal as painless as possible. More
Ford Focus Ryan sold us the vehicle before we even entered the building. Excellent service, great response time, felt like he did everything we asked for. We ar Ryan sold us the vehicle before we even entered the building. Excellent service, great response time, felt like he did everything we asked for. We arrived late to our appointment and they still provided us with excellent service at every turn. I have already recommended them to our friends. More
No service Purchases a 2010 Ford Escape new during the cash for clunkers deal. Was given free oil changes for the life of owning the car. Went for the 2nd oi Purchases a 2010 Ford Escape new during the cash for clunkers deal. Was given free oil changes for the life of owning the car. Went for the 2nd oil change and was told they no longer offer that service instead I can have free car washes. So, my air conditioner never worked properly and I would stop in to show them that it wasn't working. Then I'd make a service appointment and it would begin to work before they could service it. In 2012 they did replace the condenser and drier @29,293 miles. Last July 23rd I took it to a different Ford dealer because the air wasn't working again (49,333 miles) and was told that my air conditioner was shot and it would be $3000.00 to fix as it was no longer under warranty In the mean time I purchased a Ford Mustang convertible and just drove that April thru October. I sometimes need a bigger car and decided to pursue getting the air fixed. When I called The Ford Co. this week, I was told that I needed to go to Braeger because they've worked on it in the past. Braeger (Jesse)says "you're not coming here for your oil changes so you're not a customer, therefore why should we help you! I'm going to replace the Escape, but it won't be with a Ford! I wasn't even looking for Ford to fix it for free, I just wanted a break on the $3000. cost! More
Helpful and knowledgeable I came to the dealership with a few Escapes in mind that I wanted to look at. Ryan ended up showing me one that was not on my list but met all my requ I came to the dealership with a few Escapes in mind that I wanted to look at. Ryan ended up showing me one that was not on my list but met all my requirements for a great price! He was well read and easy to deal with. Ryan answered all the questions I had and took care of all the things he said he would. He even checked in by email to make sure things were satisfactory. I'd definitely recommend working with Ryan! More
Very Friendly and helpfull In inquired online about an Explorer, and Ryan contacted me right away. He set up a time for me to come in and look at it and test drive it. He proved In inquired online about an Explorer, and Ryan contacted me right away. He set up a time for me to come in and look at it and test drive it. He proved to be very knowledgeable about the Ford line and was extremely helpful before and after the sale. More
Excellent Customer Service and Prices I was really impressed with the quality of customer service delivered by Dan Wisniewski and especially the way he met my rather strict demands to find I was really impressed with the quality of customer service delivered by Dan Wisniewski and especially the way he met my rather strict demands to find me a customized Ford Mustang GT. Dan delivered on all his promises and made the entire process quick and painless. Dan was polite and efficient and a pleasure to work with. I would have no hesitation in recommending him to anyone that wants quality customer service. Michael -B More
Awesome Experience from the first click of the mouse! I was web searching Ford Fusions and came into contact with Ryan Heine. The circumstances were less than ideal as I had negative equity and my credit I was web searching Ford Fusions and came into contact with Ryan Heine. The circumstances were less than ideal as I had negative equity and my credit is less than perfect. I ended up purchasing a 2013 Ford Fusion. Ryan was and still is helpful. He still answers my emails even after I left the dealership. Dan was just excited as I was when I went to sign the papers. Christina was just as pleasant in finance. I can't tell you how happy I am with Braeger Ford! They went above and beyond to get me the car I wanted! More
Great service team I took my 14 Focus in for an oil change and they got me in and out in 20 minutes, and it was cheap! Would definitely recommend Braeger Ford. I took my 14 Focus in for an oil change and they got me in and out in 20 minutes, and it was cheap! Would definitely recommend Braeger Ford. More
Overall Good Experience First-time buyer. Purchased a (used) 2013 Ford Fusion. Financed through the dealership. Purchased 5 year bumper-to-bumper warranty and had illuminate First-time buyer. Purchased a (used) 2013 Ford Fusion. Financed through the dealership. Purchased 5 year bumper-to-bumper warranty and had illuminated door sill plates installed. Pros: -Everyone was very friendly. -Selection at Braeger was pretty substantial. -Listed pricing seemed pretty reasonable for the area. -Overall process was relatively quick & easy, especially considering the major construction taking place at the dealership at the time. -Car was very clean at time of pickup. -Dale did a great job explaining/demoing the technology in the vehicle. -Rudy in service was excellent about (literally) sitting down with me to discuss the procedure/issues for getting my sill plates installed. Cons: -I feel like sales could have worked with me a little better understanding that I was a first-time buyer and therefore didn't really know what information to ask for. -Upon accepting the Sales Manager's requirement that I instead finance my purchase through the dealership in order to receive the whopping $100 off my purchase I had requested, he (Dan McKnight) high-fived my sales guy pretty much right behind me. ..When is that ever a good idea? -The "Special Dealer Promo" I was told I was given on the 5 year extended was actually the same price as Ford's offer. (Not really a promo then is it?) -Service had to keep my vehicle overnight for the accessory install rather than the 45-minutes I was initially told. They did however provide a free loaner for the night. All said and done I will most likely return to Braeger for any future service/purchasing needs. Would recommend to a friend. *On an unrelated note, rival Griffin Ford's "No Haggle (non-negotiable) Pricing" was noticeably more for virtually all makes & models. Seriously, why would anyone shop there? More
fast service Rudy took my car in without a appointment and had me in and out fast. The new shop is very nice looking and makes you feel comfortable while you wait Rudy took my car in without a appointment and had me in and out fast. The new shop is very nice looking and makes you feel comfortable while you wait. More