
Liccardi Ford Lincoln
Watchung, NJ
Hours
Sales/Showroom
Monday 9:00 AM - 9:00 PM
Tuesday 9:00 AM - 9:00 PM
Wednesday 9:00 AM - 9:00 PM
Thursday 9:00 AM - 9:00 PM
Friday 9:00 AM - 9:00 PM
Saturday 9:00 AM - 8:00 PM
Sunday Closed
Service
Monday 7:30 AM - 5:00 PM
Tuesday 7:30 AM - 5:00 PM
Wednesday 7:30 AM - 5:00 PM
Thursday 7:30 AM - 5:00 PM
Friday 7:30 AM - 5:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 8:00 AM - 5:00 PM
Tuesday 8:00 AM - 5:00 PM
Wednesday 8:00 AM - 5:00 PM
Thursday 8:00 AM - 5:00 PM
Friday 8:00 AM - 5:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
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I am elated with my experience at Liccardi Ford. My daughter was in need of a new car after a terrible car accident, so, my fiancé suggested I call a dealership in Virginia because he had had a good My daughter was in need of a new car after a terrible car accident, so, my fiancé suggested I call a dealership in Virginia because he had had a good experience there 3.5 years ago. After such an awful set of circumstances around the car accident I was hoping for a smooth and pleasant experience dealing with that dealership; however, they quickly fell immensely short of that expectation. I located a car I wanted to lease and spoke with a salesman; he told me that a car would be coming to their lot soon, although it did not have all the options I was looking for. I decided to consider the car with the lesser options anyway and was transferred to someone in financing. I explained to that man that we wanted our daughter to apply for a loan on her own, but her dad would co-sign for her if needed. He said my daughter's credit was too low to secure a loan on her own and would need my ex-husband to co-sign. He came back with an outrageous interest rate, an outrageous monthly payment, and relatively low allowable annual mileage on the lease, all despite a large down payment of $8,000. Then, after finding the exact car I wanted, with all the features I wanted, online, I called Liccardi. Rebecca confirmed the car's availability, and off we went. The car's sticker was several thousand dollars more but came out to $47 LESS per month than the dealership in Virginia quoted me on the car with the lesser options. Additionally, at Liccardi, my daughter qualified for the loan on her own, and we were advised that her credit score was actually 142 points HIGHER than the dealership in Virginia told us it was. For as bad as our experience was with the dealership in Virginia, it was just as amazing at Liccardi. Pablo our salesman, Sulu, the manager, and Charlie, in finance, were helpful, kind, informative, flexible, knowledgeable, and fun. Why would I give an entire background on a poor experience at one dealership only to give a good review to Liccardi? So people can understand just how devious some dealerships are. Our experience at Liccardi was phenomenal. We highly recommend them, but especially Pablo. Good luck to anyone looking to purchase or lease, but you won’t need luck if you go to Liccardi. More
I bought my mustang into Liccardi ford and dealt with Carrie she got my car in fast and at a reasonable price I do recommend Liccardi ford and Carrie Carrie she got my car in fast and at a reasonable price I do recommend Liccardi ford and Carrie More
They have a vehicle I am/was interested in. When I asked about their "dealer fees" structure, two different "Internet Sales Specialists", they were unwilling to discuss; I suspect the fees are exorbitant; k about their "dealer fees" structure, two different "Internet Sales Specialists", they were unwilling to discuss; I suspect the fees are exorbitant; kind of like a bait and switch: priced in line with price guides and then they tack on unreasonable fees; I am no longer inclined to do any business with them. More
2019 Navigator-I'm 6 hours away, but it's the color combo my wife has to have. I call a salesman and say "I understand it's a used vehicle, but please make me aware of any blemishes or issues" I sent paperwo my wife has to have. I call a salesman and say "I understand it's a used vehicle, but please make me aware of any blemishes or issues" I sent paperwork and had a meeting scheduled nearly a week ahead of time. I get there, they don't have the paperwork and the vehicle is nowhere to be seen. They added a $1,600 reconditioning fee to a vehicle I was purchasing. They tried to finish the paperwork before they even let me see the vehicle. The car was a mess, scratches on the bumper, worn tires, terrible detail job, only 1 key, alignment issues, and several other issues that should have been repaired under warranty (it's a Lincoln Dealership, do your job). They adjust the price $500 (I was surprised at that since I was 6 hours from home). I get the car home, and the windshield washer wont work... Its frozen! They topped off the washer fluid with water!! It was a horrible experience, in hindsight I should have left the vehicle there and called the 12 hour round trip a waste. FOMoCo should consider pulling the franchise. More
The listed price of the truck on car gurus is 88999 while the actual price of the vehicle was 98k. So from the beginning I was turned off but tried to work a deal. After they came back with the first offer I the actual price of the vehicle was 98k. So from the beginning I was turned off but tried to work a deal. After they came back with the first offer I asked to leave but since they had my keys from assessing my trade in they wouldn't let me leave. I went 40 mins out of my way to go look at the car and was trying to beat traffic but they didn't want to give me my keys back. They wouldn't get close to the listed price so I decided to pass and finally was able to leave. I tired again to work a deal out with the salesman via text and asked to get closer to the listed prices as in the ad but they wouldn't do it so I told him no thank you. Then the salesman became a keyboard warrior and decides he wants to start making comments as if I don't have the money to buy the car. This place is all around shady and just looking to make a quick buck. So glad I didn't get this truck from them. I understand the current market but these are shady tactics. Stay away. More
We attempted to purchase a 66k expedition max. The call takers said "yup the truck is here and quoted the msrp as the sales price." When pressed to send a contract the dealership proceeded to add a takers said "yup the truck is here and quoted the msrp as the sales price." When pressed to send a contract the dealership proceeded to add a 3k market adjusted price for low inventory. The manager Mike said wouldn't you sell your house for the most the market will pay? I wished Mike a Merry Christmas and simply declined to pay above MSRP on a new car. Mike wished us a happy holiday by hanging up abruptly. Clearly Licardi has forgotten it's important to value their customers. My wife and I went to another Ford dealership in Essex County. Got $1,500 off MSRP, $200 floor mats added in for free, and treated with respect. The other dealership said it's simply wrong to upcharge people of new cars. More
Liccardi Lincoln advertised a 2021 Aviator with 7 miles for $76k, which was discounted from MSRP. When I contacted them they said that they would not honor their advertised price and instead wanted MSRP pl for $76k, which was discounted from MSRP. When I contacted them they said that they would not honor their advertised price and instead wanted MSRP plus $6000 as a market adjustment, and quoted that their price after fees and taxes would be $97k. In addition they admitted that this wasn’t a brand new car with 7 miles on the odometer and plastic-wrapped seats as shown in the pictures, but a demo model with over 6000 miles. The most they would budge on the price was $2000-$3000. I will not be doing business with this corrupt dealer. More
Yes I would steer clear of this place at all cost, first of all they sold me a lemon that I signed a paper as is, so $13,500 the car didn’t even make it home without issues. Second of all they reported to t of all they sold me a lemon that I signed a paper as is, so $13,500 the car didn’t even make it home without issues. Second of all they reported to the IRS because I spent over $10,000 in cash ( which of course they did not tell me at the time ) which is laughable because it’s a gift for my mother which I can prove from the bank, And because I gave them a bad review I still have not received my license plates or my registration or title going on three weeks now, my next step is my lawyer is going to be contacting these people. This is the worst car dealership I’ve ever encountered, do not stop here and do not let what happened to me happen to you. More