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Liccardi Ford Lincoln

Watchung, NJ

3.3
406 Reviews
Liccardi Ford Lincoln is part of a seventy-year tradition of family owned and operated Liccardi dealerships in Central Jersey. In 1938, Salvatore Liccardi, Sr. began selling in Manville, NJ. In 1954, under the direction of Salvatore's son Clemente, the dealership moved to Plainfield, NJ. As they continued to grow, they needed more space. In 1970, Liccardi Chrysler-Plymouth moved onto Route 22 in Green Brook, NJ where they quickly became the tri-state area's largest retail Chrysler-Plymouth dealer. The Liccardi Ford Dealership opened in Watchung, NJ in 1991 selling cars and trucks including Ford Commercial Trucks. They also rose rapidly in the ranks of New Jersey's top selling Ford Dealerships. Both dealerships sell and lease new and pre-owned vehicles. In recent years, they acquired the Lincoln, Dodge, and RAM Franchises at their Green Brook location and relocated the Lincoln Franchise to their Watchung location. They now have a combined inventory of over 400 vehicles, both locations have full Service Departments and fully stocked Parts Departments on premises. Service is a priority at Liccardi. They have top factory trained technicians at both locations, they service ALL makes and models, and because they stock over a million dollars in parts, most services can be done the same day. Their goal is to "fix it right, the first time". You can also schedule Service Appointments online at www.liccardi.com, they also offer convenient Saturday Service hours. The Liccardi Auto Group is still family owned and operated by Clemente Liccardi's sons; Greg, Jeff and Kevin Liccardi. They all work in the Showrooms everyday and are involved in all aspects of the operations. That allows them to be in touch with their customers and their demands for selection, price and service. Putting their customers' needs first has been the key to their success for over 70 years. The Liccardi Family looks forward to adding you to their family of happy customers.
Contact Dealership

1615 Route 22 West

Watchung, NJ

07069

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Showing 406 reviews

April 19, 2022

Service department was friendly and service was relatively quick despite the busy waiting room. Will be back. More

by jamief
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Carrie
Apr 22, 2022 -

Liccardi Ford Lincoln responded

Hi, we are happy we could make your experience a positive one! At Liccardi Ford, Inc., we value our customers and we look forward to seeing you on your next visit. Take care!

March 04, 2022

I am elated with my experience at Liccardi Ford. My daughter was in need of a new car after a terrible car accident, so, my fiancé suggested I call a dealership in Virginia because he had had a good More

by Ro P
Customer Service
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Pablo, Sulu, Charlie
Mar 05, 2022 -

Liccardi Ford Lincoln responded

Hi, our Staff is dedicated to providing all our guests with outstanding customer service and quality work you can trust! Your recommendation means so much to us and we're so happy to have earned it. Thank you for taking the time to let the world know about your positive experience. Have a great day!

February 25, 2022

I bought my mustang into Liccardi ford and dealt with Carrie she got my car in fast and at a reasonable price I do recommend Liccardi ford and Carrie More

by martinjfranklin
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Carrie Howard
Feb 27, 2022 -

Liccardi Ford Lincoln responded

Hi, we appreciate your recommendation of our dealership! At Liccardi Ford, Inc., we value our customers and we look forward to seeing you on your next visit. Take care!

February 10, 2022

They have a vehicle I am/was interested in. When I asked about their "dealer fees" structure, two different "Internet Sales Specialists", they were unwilling to discuss; I suspect the fees are exorbitant; k More

by Joe7bros
Recommend Dealer
No
Employees Worked With
Rebecca, Jessica
January 31, 2022

2019 Navigator-I'm 6 hours away, but it's the color combo my wife has to have. I call a salesman and say "I understand it's a used vehicle, but please make me aware of any blemishes or issues" I sent paperwo More

by integrityoffice
Customer Service
Friendliness
Price
Recommend Dealer
No
Employees Worked With
Diane Estrella
1.0
This rating includes all reviews, with more weight given to recent reviews.
Feb 03, 2022 -

Liccardi Ford Lincoln responded

Hi, thanks for taking the time to leave us your honest feedback. We are disappointed to hear you did not receive top-notch customer service from us and would like the opportunity to try and make this right with you, if we still can. Please give us a call to our Service Manager, Robert Ventura, at 732-507-2558 and we will do our best to make this better. We hope to hear from you soon.

Feb 03, 2022 -

integrityoffice responded

732 507 2558 is not a correct number!!

December 29, 2021

The listed price of the truck on car gurus is 88999 while the actual price of the vehicle was 98k. So from the beginning I was turned off but tried to work a deal. After they came back with the first offer I More

by glows-moped-0r
Customer Service
Friendliness
Price
Recommend Dealer
No
Employees Worked With
Nate Amazan
December 29, 2021

We attempted to purchase a 66k expedition max. The call takers said "yup the truck is here and quoted the msrp as the sales price." When pressed to send a contract the dealership proceeded to add a More

by Ray
Customer Service
Friendliness
Price
Recommend Dealer
No
Employees Worked With
Mike the Manager
December 21, 2021

Liccardi Lincoln advertised a 2021 Aviator with 7 miles for $76k, which was discounted from MSRP. When I contacted them they said that they would not honor their advertised price and instead wanted MSRP pl More

by Lincoln Owner
Customer Service
Friendliness
Price
Recommend Dealer
No
Employees Worked With
Unknown
December 08, 2021

Paul Bonilla was exceptionally attentive. He listened to my concerns and requests, and he handled each and every item on my list. More

by TandD
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Paul Bonilla
Dec 09, 2021 -

Liccardi Ford Lincoln responded

Hello, thank you for leaving such a great review and high star rating. We hope to be of service to you again! Take care!

December 07, 2021

Yes I would steer clear of this place at all cost, first of all they sold me a lemon that I signed a paper as is, so $13,500 the car didn’t even make it home without issues. Second of all they reported to t More

by susankilleen6
Customer Service
Friendliness
Price
Recommend Dealer
No
Employees Worked With
Diane Estrella
1.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Michael don’t know his last name
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