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Liccardi Ford Lincoln

Watchung, NJ

4.0
397 Reviews
Liccardi Ford Lincoln is part of a seventy-year tradition of family owned and operated Liccardi dealerships in Central Jersey. In 1938, Salvatore Liccardi, Sr. began selling in Manville, NJ. In 1954, under the direction of Salvatore's son Clemente, the dealership moved to Plainfield, NJ. As they continued to grow, they needed more space. In 1970, Liccardi Chrysler-Plymouth moved onto Route 22 in Green Brook, NJ where they quickly became the tri-state area's largest retail Chrysler-Plymouth dealer. The Liccardi Ford Dealership opened in Watchung, NJ in 1991 selling cars and trucks including Ford Commercial Trucks. They also rose rapidly in the ranks of New Jersey's top selling Ford Dealerships. Both dealerships sell and lease new and pre-owned vehicles. In recent years, they acquired the Lincoln, Dodge, and RAM Franchises at their Green Brook location and relocated the Lincoln Franchise to their Watchung location. They now have a combined inventory of over 400 vehicles, both locations have full Service Departments and fully stocked Parts Departments on premises. Service is a priority at Liccardi. They have top factory trained technicians at both locations, they service ALL makes and models, and because they stock over a million dollars in parts, most services can be done the same day. Their goal is to "fix it right, the first time". You can also schedule Service Appointments online at www.liccardi.com, they also offer convenient Saturday Service hours. The Liccardi Auto Group is still family owned and operated by Clemente Liccardi's sons; Greg, Jeff and Kevin Liccardi. They all work in the Showrooms everyday and are involved in all aspects of the operations. That allows them to be in touch with their customers and their demands for selection, price and service. Putting their customers' needs first has been the key to their success for over 70 years. The Liccardi Family looks forward to adding you to their family of happy customers.
Contact Dealership

1615 Route 22 West

Watchung, NJ

07069

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Top Reviewed Employees

Sean Becker at Liccardi Ford Lincoln

Sean Becker

Sales Representative
5.0
This rating includes all reviews, with more weight given to recent reviews.
Diane Estrella at Liccardi Ford Lincoln

Diane Estrella

BDC Manager
4.4
This rating includes all reviews, with more weight given to recent reviews.
Terrence Devlan at Liccardi Ford Lincoln

Terrence Devlan

Sales Consultant
not yet
rated
Employees need five ratings within 24 months before we can calculate an average rating.
Larry Brooks at Liccardi Ford Lincoln

Larry Brooks

Sales Consultant
not yet
rated
Employees need five ratings within 24 months before we can calculate an average rating.

Latest Reviews

March 21, 2024

7:52 ••I LTE Liccardi Ford I have never had such poor service in my entire life! I can't believe they would treat anyone this way let along a disabled veteran USMC. I purchased a 2024 f450 limited and t More
by Rockin D

Employees Worked With

Sulo

January 14, 2024

Had a great experience working with Luis and Jessica, both were extremely professional and helped me navigate the process. Since I use a cane Luis was there every step to ensure my safety... More
by Chuck

Employees Worked With

Luis and Jessica

December 19, 2023

We purchased an Explorer, the drivers side heated seat was broken during delivery and a few other issues. Terrace stated he would make an appt with service to have it fixed. He did not, so we ended up hav More
by Kristi

Employees Worked With

Terrence Devlan
1.0
This rating includes all reviews, with more weight given to recent reviews.

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Photos & Amenities

  • After Hours Drop-Off
  • Cable TV
  • Children's Play Room
  • Customer Lounge Area
  • Free WiFi
  • Pet Friendly
  • Television
  • Vending Machines
  • Free Loaner Cars (Subject To Availability)
  • Free Coffee
Liccardi Ford Lincoln, Watchung, NJ, 07069