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Liccardi Ford Lincoln
Watchung, NJ
406 Reviews
Liccardi Ford Lincoln is part of a seventy-year tradition of family owned and operated Liccardi dealerships in Central Jersey. In 1938, Salvatore Liccardi, Sr. began selling in Manville, NJ. In 1954, under the direction of Salvatore's son Clemente, the dealership moved to Plainfield, NJ. As they continued to grow, they needed more space. In 1970, Liccardi Chrysler-Plymouth moved onto Route 22 in Green Brook, NJ where they quickly became the tri-state area's largest retail Chrysler-Plymouth dealer.
The Liccardi Ford Dealership opened in Watchung, NJ in 1991 selling cars and trucks including Ford Commercial Trucks. They also rose rapidly in the ranks of New Jersey's top selling Ford Dealerships. Both dealerships sell and lease new and pre-owned vehicles. In recent years, they acquired the Lincoln, Dodge, and RAM Franchises at their Green Brook location and relocated the Lincoln Franchise to their Watchung location. They now have a combined inventory of over 400 vehicles, both locations have full Service Departments and fully stocked Parts Departments on premises.
Service is a priority at Liccardi. They have top factory trained technicians at both locations, they service ALL makes and models, and because they stock over a million dollars in parts, most services can be done the same day. Their goal is to "fix it right, the first time". You can also schedule Service Appointments online at www.liccardi.com, they also offer convenient Saturday Service hours. The Liccardi Auto Group is still family owned and operated by Clemente Liccardi's sons; Greg, Jeff and Kevin Liccardi. They all work in the Showrooms everyday and are involved in all aspects of the operations. That allows them to be in touch with their customers and their demands for selection, price and service. Putting their customers' needs first has been the key to their success for over 70 years. The Liccardi Family looks forward to adding you to their family of happy customers.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 9:00 PM
Tuesday 9:00 AM - 9:00 PM
Wednesday 9:00 AM - 9:00 PM
Thursday 9:00 AM - 9:00 PM
Friday 9:00 AM - 9:00 PM
Saturday 9:00 AM - 8:00 PM
Sunday Closed
Service
Monday 7:30 AM - 5:00 PM
Tuesday 7:30 AM - 5:00 PM
Wednesday 7:30 AM - 5:00 PM
Thursday 7:30 AM - 5:00 PM
Friday 7:30 AM - 5:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 8:00 AM - 5:00 PM
Tuesday 8:00 AM - 5:00 PM
Wednesday 8:00 AM - 5:00 PM
Thursday 8:00 AM - 5:00 PM
Friday 8:00 AM - 5:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
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Showing 406 reviews
January 14, 2024
Had a great experience working with Luis and Jessica, both were extremely professional and helped me navigate the process. Since I use a cane Luis was there every step to ensure my safety... both were extremely professional and helped me navigate the process. Since I use a cane Luis was there every step to ensure my safety... More
by Chuck
Employees Worked With
Luis and Jessica
December 19, 2023
We purchased an Explorer, the drivers side heated seat was broken during delivery and a few other issues. Terrace stated he would make an appt with service to have it fixed. He did not, so we ended up hav was broken during delivery and a few other issues. Terrace stated he would make an appt with service to have it fixed. He did not, so we ended up having to speak with Mike D the manager who scheduled our appt. The dealership has had our vehicle for over a week an now attempting to have the repairs paid by thru the extended warranty we purchased. One has nothing to do with the other. Do yourself a favor and save yourself the headache and purchase a vehicle elsewhere...dealerships are a dime a dozen! Will never purchase anything thru this dealership again and will be sure to tell everyone to steer clear. Could not be more disgusted with the customer service! More
by Kristi
Employees Worked With
December 16, 2023
Another Bait and switch-inquired about a car we saw online. Exchanged emails back and forth, made an appointment and we planned to make the hour and a half trip to see it. My husband had been in cont online. Exchanged emails back and forth, made an appointment and we planned to make the hour and a half trip to see it. My husband had been in contact with Leslie up until a few hours before our appointment. We travel all the way there and was told the car just sold. Meanwhile Leslie hid in her office playing on her cell phone the whole time and had pawned us off on another salesperson probably so she didn’t have to explain her lies. They did show us another car we had asked about but she knew the main one we were coming to see. No real apologies and wasted over 3 hours of our time. I read other reviews of bait and switch here. BEWARE! More
by Kristine
Employees Worked With
Leslie
December 12, 2023
This dealer is a scam bait and switch. Online advertise a price and once you get there. They start adding inexistent fees(besides tax title and registration) to a USED car I might add. Thi Online advertise a price and once you get there. They start adding inexistent fees(besides tax title and registration) to a USED car I might add. This is borderline illegal and you should stay away from this dealership More
by Hong
Employees Worked With
Dont Remember too upset and I left
December 06, 2023
I brought a 2023 explore XLT Tony did a great job with the sales process. He was professional, and very knowledgeable about the product that he was selling for Licardi Ford great and honest person to deal the sales process. He was professional, and very knowledgeable about the product that he was selling for Licardi Ford great and honest person to deal with during your purchase of a new Ford More
by khalsey49
Employees Worked With
December 02, 2023
Terrence Devlin did an excellent job. Very professional. I highly recommend Terrence at Liccardi Ford. Very professional. I highly recommend Terrence at Liccardi Ford. More
by Ronaldiny2000
Employees Worked With
October 30, 2023
The dealership itself is clean and the staff were helpful. I appreciated being guided throughout through the process by Sean as I wasn’t sure what kind of car would best suit my needs helpful. I appreciated being guided throughout through the process by Sean as I wasn’t sure what kind of car would best suit my needs More
by k.tr
Employees Worked With
October 01, 2023
Very easy going no pressure Terrance was 100% willing to do whatever was needed to get the deal dine do whatever was needed to get the deal dine More
by Gregg
Employees Worked With
September 29, 2023
Good communication through out the ordering process, answering all the questions. Fast staight forward pricing with no markups. Sean made the process easy answering all the questions. Fast staight forward pricing with no markups. Sean made the process easy More
by dkoziol
Employees Worked With
September 20, 2023
Tony greeted us when we arrived and was very knowledgeable and efficient. He took extra time to go over all the features of the car and helped get everything set up before we left. We had an e knowledgeable and efficient. He took extra time to go over all the features of the car and helped get everything set up before we left. We had an excellent experience with Tony! More
by kmc
Employees Worked With
