Back

Liccardi Ford Lincoln

Watchung, NJ

4.0
397 Reviews
Liccardi Ford Lincoln is part of a seventy-year tradition of family owned and operated Liccardi dealerships in Central Jersey. In 1938, Salvatore Liccardi, Sr. began selling in Manville, NJ. In 1954, under the direction of Salvatore's son Clemente, the dealership moved to Plainfield, NJ. As they continued to grow, they needed more space. In 1970, Liccardi Chrysler-Plymouth moved onto Route 22 in Green Brook, NJ where they quickly became the tri-state area's largest retail Chrysler-Plymouth dealer. The Liccardi Ford Dealership opened in Watchung, NJ in 1991 selling cars and trucks including Ford Commercial Trucks. They also rose rapidly in the ranks of New Jersey's top selling Ford Dealerships. Both dealerships sell and lease new and pre-owned vehicles. In recent years, they acquired the Lincoln, Dodge, and RAM Franchises at their Green Brook location and relocated the Lincoln Franchise to their Watchung location. They now have a combined inventory of over 400 vehicles, both locations have full Service Departments and fully stocked Parts Departments on premises. Service is a priority at Liccardi. They have top factory trained technicians at both locations, they service ALL makes and models, and because they stock over a million dollars in parts, most services can be done the same day. Their goal is to "fix it right, the first time". You can also schedule Service Appointments online at www.liccardi.com, they also offer convenient Saturday Service hours. The Liccardi Auto Group is still family owned and operated by Clemente Liccardi's sons; Greg, Jeff and Kevin Liccardi. They all work in the Showrooms everyday and are involved in all aspects of the operations. That allows them to be in touch with their customers and their demands for selection, price and service. Putting their customers' needs first has been the key to their success for over 70 years. The Liccardi Family looks forward to adding you to their family of happy customers.
Contact Dealership

1615 Route 22 West

Watchung, NJ

07069

Directions

By Type

Showing 397 reviews

September 20, 2023

Tony greeted us when we arrived and was very knowledgeable and efficient. He took extra time to go over all the features of the car and helped get everything set up before we left. We had an e More

by kmc
Recommend Dealer
Yes
Employees Worked With
Tony T.
5.0
This rating includes all reviews, with more weight given to recent reviews.
Nov 14, 2023 -

Liccardi Ford Lincoln responded

Thank you for being our customer! We are so glad to hear that you had a 5-star experience while visiting us. We look forward to serving you again!

September 05, 2023

10am app. Arrived on time, No one greated me. Three employees sat there on their phones not even looking up. Went to check in and the receptionist told me to g More

by trob10
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Diane Estrella
3.0
This rating includes all reviews, with more weight given to recent reviews.
August 30, 2023

Buyer Beware! ! I purchased a 21 f150 from liccardi, I looked at the truck and decided to purchase it, before i left the lot the salesman took it to get gas and g More

by kwalp1
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
No
Employees Worked With
Jordan Rudd
1.0
This rating includes all reviews, with more weight given to recent reviews.
August 21, 2023

Purchased a new F150 Lariat Hybrid on Friday, and our sales rep, Terrence Devlin, was great! Helpful, patient, answered all of my questions, and had the vehicle ready for me within hours to drive off t More

by toths
Sales Price Transparency
Trade-in Experience
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Terrence Devlan
5.0
This rating includes all reviews, with more weight given to recent reviews.
July 30, 2023

Sean was great and it was pleasure to work with him. Would do business with him again. More

by eeo
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Sean Becker
5.0
This rating includes all reviews, with more weight given to recent reviews.
July 22, 2023

Amazing dealership, gave me a great price for my truck. Staff is really helpful especially Sean and Sulo. More

by robert.roa3
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Sean Becker
5.0
This rating includes all reviews, with more weight given to recent reviews.
July 22, 2023

Their service department is great. Really fast and helpful. Came in for an oil change and was in and out. Thanks Danny! More

by robert.roa3
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Danny
July 18, 2023

Awesome Experience All The Way Around. Great Team and made the process smooth and easy. More

by anthonydamore
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Sean Becker
5.0
This rating includes all reviews, with more weight given to recent reviews.
Tony T.
5.0
This rating includes all reviews, with more weight given to recent reviews.
July 16, 2023

Sean Becker & the Liccardi Ford team made my vehicle purchase a perfect experience. Highly recommend. More

by MuniJr.
Sales Price Transparency
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Sean Becker
5.0
This rating includes all reviews, with more weight given to recent reviews.
July 13, 2023

Your service department is terrible they had my truck for two days they left my floormat filthy dirty they delivered my car to my home two hours later than they were supposed to And this is how you treat a g More

by Michaelmondelli
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Jim
2
...