Dealer Reviews
Service Reviews
Cars for Sale
Dealer Log In
All Salespeople
Sales Department
Liccardi Ford Lincoln
Watchung, NJ
404 Reviews
Liccardi Ford Lincoln is part of a seventy-year tradition of family owned and operated Liccardi dealerships in Central Jersey. In 1938, Salvatore Liccardi, Sr. began selling in Manville, NJ. In 1954, under the direction of Salvatore's son Clemente, the dealership moved to Plainfield, NJ. As they continued to grow, they needed more space. In 1970, Liccardi Chrysler-Plymouth moved onto Route 22 in Green Brook, NJ where they quickly became the tri-state area's largest retail Chrysler-Plymouth dealer.
The Liccardi Ford Dealership opened in Watchung, NJ in 1991 selling cars and trucks including Ford Commercial Trucks. They also rose rapidly in the ranks of New Jersey's top selling Ford Dealerships. Both dealerships sell and lease new and pre-owned vehicles. In recent years, they acquired the Lincoln, Dodge, and RAM Franchises at their Green Brook location and relocated the Lincoln Franchise to their Watchung location. They now have a combined inventory of over 400 vehicles, both locations have full Service Departments and fully stocked Parts Departments on premises.
Service is a priority at Liccardi. They have top factory trained technicians at both locations, they service ALL makes and models, and because they stock over a million dollars in parts, most services can be done the same day. Their goal is to "fix it right, the first time". You can also schedule Service Appointments online at www.liccardi.com, they also offer convenient Saturday Service hours. The Liccardi Auto Group is still family owned and operated by Clemente Liccardi's sons; Greg, Jeff and Kevin Liccardi. They all work in the Showrooms everyday and are involved in all aspects of the operations. That allows them to be in touch with their customers and their demands for selection, price and service. Putting their customers' needs first has been the key to their success for over 70 years. The Liccardi Family looks forward to adding you to their family of happy customers.
Read More
This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 9:00 PM
Tuesday 9:00 AM - 9:00 PM
Wednesday 9:00 AM - 9:00 PM
Thursday 9:00 AM - 9:00 PM
Friday 9:00 AM - 9:00 PM
Saturday 9:00 AM - 8:00 PM
Sunday Closed
Service
Monday 7:30 AM - 5:00 PM
Tuesday 7:30 AM - 5:00 PM
Wednesday 7:30 AM - 5:00 PM
Thursday 7:30 AM - 5:00 PM
Friday 7:30 AM - 5:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 8:00 AM - 5:00 PM
Tuesday 8:00 AM - 5:00 PM
Wednesday 8:00 AM - 5:00 PM
Thursday 8:00 AM - 5:00 PM
Friday 8:00 AM - 5:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
Filter Reviews by Keyword
By Type
Showing 404 reviews
April 04, 2014
My experience at Liccardi was fantastic. Scott understood my reluctance to drive on Route 22 at night and took me and the vehicle to a more residential area where I would be comfortable test drivi understood my reluctance to drive on Route 22 at night and took me and the vehicle to a more residential area where I would be comfortable test driving the Explorer. The finance person worked with me to get the monthly payments in the range that I was comfortable with, and I was able to drive out with my new (certified pre-owned but very low mileage) Explorer that evening. More
by bjfitzg
Employees Worked With
Scott
March 15, 2014
My experience at the Liccardi Ford Lincoln car dealer ship was a great and very helpful experience, I would love to thank everyone who helped me especially Sulo. I would definitely recommend this dealer ship was a great and very helpful experience, I would love to thank everyone who helped me especially Sulo. I would definitely recommend this dealer ship. Thank you More
by DeepakV
Employees Worked With
Sulo
March 09, 2014
My experience at the Liccardi Ford Lincoln car dealer ship was a great and very helpful experience, I would love to thank everyone who helped me especially Allan Saltz and Michael DeCrazio. I would defin ship was a great and very helpful experience, I would love to thank everyone who helped me especially Allan Saltz and Michael DeCrazio. I would definitely recommend this dealer ship. Thank you More
by granny10
Employees Worked With
Allan Saltz and Michael De Grazio
March 06, 2014
Stephan was an amazing salesman! He helped me through the entire process with the utmost care. He understood where I was coming from and knew what we wanted and helped deliver what we wanted. I am glad he wa entire process with the utmost care. He understood where I was coming from and knew what we wanted and helped deliver what we wanted. I am glad he was able to help and will definitely be returning to Liccardi! More
by amitseth
Employees Worked With
Stephan
February 07, 2014
I had a very positive experience at Liccardi Ford in Watchung. My sales person Paul and his business manager made me feel comfortable and he quickly negotiated a haggle free, fair price. I would recom Watchung. My sales person Paul and his business manager made me feel comfortable and he quickly negotiated a haggle free, fair price. I would recommend Liccardi Ford Lincoln when purchasing a new car. More
by LorrieB
Employees Worked With
Paul H
January 31, 2014
Bought my Ford Focus this past October. Buying experience was fine. Negotiated a fair price with no aggravation. Salesman was pleasant. Getting my first oil change tomorrow. If all goes well, experience was fine. Negotiated a fair price with no aggravation. Salesman was pleasant. Getting my first oil change tomorrow. If all goes well, we will definitely consider buying our next car at Liccardi's. More
by RaterDealer2014
Employees Worked With
Richard SanteMaria
January 31, 2014
very friendly and knowledgeable sales staff. They understood our needs and work well to accommodate us with what we were looking for. The best part was that there is never any high pressure sales tac understood our needs and work well to accommodate us with what we were looking for. The best part was that there is never any high pressure sales tactics used. There prices are very fair. This is my third car from them and every experience was good. More
by keast
Employees Worked With
Vito Fabrizio
January 30, 2014
Another pleasant car buying experience from Liccardi Ford thanks to Sulo. Would definitely recommend them to anyone interested in buying new or used. They had a good selection and everyone was very helpfu thanks to Sulo. Would definitely recommend them to anyone interested in buying new or used. They had a good selection and everyone was very helpful and courteous. There were no delays at all... More
by 2014focus
Employees Worked With
Suleimar Macobi
January 28, 2014
Excellent service, I'm very happy with my new vehicle, the sales representative was knowledgeable and kind. I had a very good experience with this dealer. vehicle, the sales representative was knowledgeable and kind. I had a very good experience with this dealer. More
by ykla
Employees Worked With
Stavrus
