Back

Liccardi Ford Lincoln

Watchung, NJ

3.3
406 Reviews
Liccardi Ford Lincoln is part of a seventy-year tradition of family owned and operated Liccardi dealerships in Central Jersey. In 1938, Salvatore Liccardi, Sr. began selling in Manville, NJ. In 1954, under the direction of Salvatore's son Clemente, the dealership moved to Plainfield, NJ. As they continued to grow, they needed more space. In 1970, Liccardi Chrysler-Plymouth moved onto Route 22 in Green Brook, NJ where they quickly became the tri-state area's largest retail Chrysler-Plymouth dealer. The Liccardi Ford Dealership opened in Watchung, NJ in 1991 selling cars and trucks including Ford Commercial Trucks. They also rose rapidly in the ranks of New Jersey's top selling Ford Dealerships. Both dealerships sell and lease new and pre-owned vehicles. In recent years, they acquired the Lincoln, Dodge, and RAM Franchises at their Green Brook location and relocated the Lincoln Franchise to their Watchung location. They now have a combined inventory of over 400 vehicles, both locations have full Service Departments and fully stocked Parts Departments on premises. Service is a priority at Liccardi. They have top factory trained technicians at both locations, they service ALL makes and models, and because they stock over a million dollars in parts, most services can be done the same day. Their goal is to "fix it right, the first time". You can also schedule Service Appointments online at www.liccardi.com, they also offer convenient Saturday Service hours. The Liccardi Auto Group is still family owned and operated by Clemente Liccardi's sons; Greg, Jeff and Kevin Liccardi. They all work in the Showrooms everyday and are involved in all aspects of the operations. That allows them to be in touch with their customers and their demands for selection, price and service. Putting their customers' needs first has been the key to their success for over 70 years. The Liccardi Family looks forward to adding you to their family of happy customers.
Contact Dealership

1615 Route 22 West

Watchung, NJ

07069

Directions

By Type

Showing 406 reviews

July 30, 2022

Service staff is amazing! ! They are so helpful. Thank you Liccardi Ford Lincoln Service Department! More

by Lynn
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Diane Estrella
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Paul and Robert!
Aug 01, 2022 -

Liccardi Ford Lincoln responded

Hi Lynn, thank you for your wonderful response to the quality of service our Staff provides! As one of our valued customers, we want to sincerely thank you for your business and we hope to see you here again down the road!

July 30, 2022

The service team at Liccardi Ford Lincoln is truly amazing! I would highly recommend them to anyone! More

by Ktealite
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Carrie Howard
Aug 01, 2022 -

Liccardi Ford Lincoln responded

Hi, we appreciate your recommendation of our dealership! Thank you so much for being one of our valued guests and we look forward to your next visit!

July 29, 2022

I spoke with Paul over the phone from service and he was extremely knowledgeable and helpful with all of my questions. More

by Pbonilla0205
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Diane Estrella
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 01, 2022 -

Liccardi Ford Lincoln responded

Hi, thank you for your wonderful response to the quality of service our Staff provides! Please let us know if there is ever anything else we can do for you! Safe travels!

July 29, 2022

Great service Carrie Paul and Joe imports department are always so helpful. They just handled a concern with my tires that I couldn’t have done without them. Give them all a raise. More

by wbhdrh
Customer Service
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Diane Estrella
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 01, 2022 -

Liccardi Ford Lincoln responded

Hi, our Staff is dedicated to providing all our guests with outstanding customer service and quality work you can trust! If there is anything else we can do to assist you, please let us know! Take care!

July 29, 2022

Class act customer service. Very professional. Would highly recommend and definitely return for future services. More

by theresalynne711
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Paul Bonilla
Aug 01, 2022 -

Liccardi Ford Lincoln responded

Hi, thank you for taking the time to leave us your response to our Staff's outstanding customer service! If there is anything else we can do to assist you, please let us know! Take care!

July 29, 2022

Consistently great service. I bring all my vehicles here. Staff is very friendly, and helpful. And as usual Carrie was awesome! More

by Mike
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Carrie
Aug 01, 2022 -

Liccardi Ford Lincoln responded

Hi Mike, our Staff is dedicated to providing all our guests with outstanding customer service and quality work you can trust! Please let us know if there is ever anything else we can do for you! Safe travels!

July 25, 2022

Liccardi Ford-Lincoln always manages to service my 2020 Lincoln MKZ quickly and competently, and it leaves the dealership riding and looking like a brand new car! Hats off to Paul Bonilla - Svc. Advisor, More

by Russell14
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Paul Bonilla, Rob Ventura and Mike Sisco
Jul 28, 2022 -

Liccardi Ford Lincoln responded

Hi, thank you for your kind review; we are happy to pass along your comments to the team here at Liccardi Ford, Inc.! Please let us know if there is ever anything else we can do for you! Safe travels!

June 03, 2022

Hey Don't care about anything once the sale is complete even if there at fault More

by Getting screwed
Customer Service
Recommend Dealer
No
Employees Worked With
Diane Estrella
3.0
This rating includes all reviews, with more weight given to recent reviews.
Jun 05, 2022 -

Liccardi Ford Lincoln responded

Hi, thanks for taking the time to leave us your honest feedback. We are disappointed to hear you did not receive top-notch customer service from us and would like the opportunity to try and make this right with you, if we still can. Please contact our service manager, Robert Ventura, at 732-507-2558 and we will do our best to make this better. We hope to hear from you soon.

Jun 07, 2022 -

Getting screwed responded

I called the number you said to call and the message said that number has not been set up, whatever that means, i guess its your way of still avoiding this.

Jun 07, 2022 -

Getting screwed responded

Did you guys ever give any thought about owning up to solving this problem or are you hoping it just goes away

June 01, 2022

Just finished a well executed transaction with Pablo Idrovo at Liccardi Ford. He was attentive and helpful in my decisions with a much appreciated straight forward and honest approach. Pablo communicate More

by cdombalis
Customer Service
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Pablo
Jun 03, 2022 -

Liccardi Ford Lincoln responded

Hi, thank you for taking the time to leave us your response to our Staff's outstanding customer service! As one of our valued customers, we want to sincerely thank you for your business and we hope to see you here again down the road!

April 23, 2022

So far not impressed with the process or sale. Test drove a used Mazda then went back the next day to purchase after some negotiations. I wasn’t brought to examine the vehicle again prior to signi More

by Lanajade812
Customer Service
Friendliness
Price
Recommend Dealer
No
Employees Worked With
Diane Estrella
3.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Danny Lovaglio, Charlie Samons
Apr 25, 2022 -

Liccardi Ford Lincoln responded

Hi, thanks for taking the time to leave us your honest feedback. We are disappointed to hear you did not receive top-notch customer service from us and would like the opportunity to try and make this right with you if we still can. Please contact our Service Manager, Robert Ventura, at 732-507-2558 and we will do our best to make this better. We hope to hear from you soon.

Apr 25, 2022 -

Lanajade812 responded

I was actually at the dealership today for the scratch repair but you were sent the wrong paint so I have to come back. I was handed a copy of the warranty and they’re working on rectifying the credit card fee. Once that’s settled, and the documented scratch is repaired, if you guys are willing to also: -fix the scuff on the rear right bumper -perform a maintenance - change all other filters (cabin, air, transmission, fuel) ..then once registration is complete and the title is in my hands I will change this 2 star review to a 5. I feel it’s very minor things to resolve the situation. Appreciate your consideration.

...
9
...