We needed a replacement car for my son at college. We had a week to find one. We looked at more than 10 dealerships throughout CT and MA and at more than a dozen 'possible' vehicles. Long is almost a two hour drive from my home in CT. But after listing all the pros and cons about each vehicle we looked at, and then factoring in the total cost, Long came out on top. Believe me, I was shocked. But their sales team is honest, not in-your-face, the sticker price is the price you pay- BUT GET THIS - the sticker price on their vehicle was the best price of all the vehicles we looked at! No need to haggle (although I still tried!), and they don't pile up questionable add-ons that you don't want or need.
Yes, the dealership is sort of out of the way, but if you want a great car at a great price, without the agony of 'negotiating' and a full tank of gas to boot, and without the feeling that you got taken for a ride, then Long Subaru is the place you want to buy your next car from. They're just decent people, simple as that.