
Lou Bachrodt Auto Mall
Rockford, IL
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Great experience Michael was very friendly and accommodating. There was no pressure and courtesy was great. TJ was upfront and honest about pricing and trade value etc Michael was very friendly and accommodating. There was no pressure and courtesy was great. TJ was upfront and honest about pricing and trade value etc. Very honest and made sure we were happy. More
Typical car lot My husband and I came to this dealership for a used Silverado. When we went into the building to talk numbers Gary had us fill out an application. I t My husband and I came to this dealership for a used Silverado. When we went into the building to talk numbers Gary had us fill out an application. I told Gary we did NOT want multiple dings on our credit for hard inquiries. It was done anyway. They sent out so many requests to multiple financial institutions. Our credit was being rebuilt and once this was done, it did affect our credit negatively. Never again! More

Great customer service ! Michael Hall was friendly and polite he took his time and showed us different SUVs that we will be interested in. he took his time he was very knowled Michael Hall was friendly and polite he took his time and showed us different SUVs that we will be interested in. he took his time he was very knowledgeable about the SUV. More
Great place to go!! We went with no real idea of what we wanted just that we wanted to get rid of our car and get a new car we would really love. Jude really took his tim We went with no real idea of what we wanted just that we wanted to get rid of our car and get a new car we would really love. Jude really took his time and talked with us showed us around to cars that was within our price range. He was helpful and made the experience easier all together. We would absolutely go back and get another vehicle here again. More
Good Sales Experience, Numerous Loose Ends I stopped in to look at a couple GMC trucks on the way to a different dealership. One truck seemed like a good fit and Michael was very helpful in se I stopped in to look at a couple GMC trucks on the way to a different dealership. One truck seemed like a good fit and Michael was very helpful in setting up a test drive. It was a little out of my intended price range, but Michael and TJ worked with me to strike a deal that was acceptable. Excellent customer service and conversation with Michael and TJ and the other VW guy. The finance department experience was pretty normal, a little aggressive trying to sell extended warranty priducts. Got paperwork and payment completed and submitted, but was told there was one certification document the salesperson couldn't get because the used vehicle manager was off work that day. No big deal, Michael had told me he was gone on the test drive. Sales paperwork was complete so we went home after agreeing to have the paper emailed/faxed and signed. I was given GM certification paperwork, but I was pretty sure it was a non-CPO vehicle. I was contacted the next day and asked to come in and sign the Q-Certification paperwork rather than email signature. So, I dove back to Rockford (about 30 miles) with my kids to sign the paperwork. When I got there, I was given a copy of my Q-Certification (which I didn't actually have to sign) and was then told they needed the GM paperwork back and that my wife needed to sign off on my trade-in since we both owned it. I was a little irritated at this point since I had told the person test driving my vehicle that both names were on my trade-in. Definitely an oversight on the dealer's part. I would have been nice to know that before I made a special trip to Rockford with my kids and waited for 30+ minutes. So, I ended up bringing my wife and kids back to Rockford later the next day for another trip to the dealership to finalize the trade. Michael offered me some fuel for my driving (~120 miles by this point), which I appreciated, but in the meantime had found the console latch was cracked. I told him I would like to have the part (~$25) comped and sent to my house and install it myself, rather than the tank of fuel, and he agreed to that deal. I showed the parts manager the part and part number straight from GM Parts Direct diagram and he agreed to send it. When it arrived at my house today, it was the wrong part and part number. Haven't yet contacted the dealership about it, and not sure if it's their problem or the distributor's problem, but inconvenient to say the least. Overall, the buying experience was very good, and Michael and TJ were great to work with and I would work with them again. However, the multiple loose ends that resulted in multiple trips back to the dealership put a damper on the experience and was a significant inconvenience. 5 Stars for the sale, 1 star for the paperwork fiasco. More

Awesome service Mike was the best. Great service and super friendly, worked with us to ensure we got the vehicle we wanted. Much appreciation to his hard work and Mike was the best. Great service and super friendly, worked with us to ensure we got the vehicle we wanted. Much appreciation to his hard work and dedication More
Work with Brian Casey! My sales rep was Brian Casey. Brian was a pleasure to work with the process was easy and smooth. I hope he is there in five years when I'm ready for My sales rep was Brian Casey. Brian was a pleasure to work with the process was easy and smooth. I hope he is there in five years when I'm ready for my net vehicle. More

Awesome service! They go through great measure to make sure everything they do fit your needs and they listen to ever word you have to say. We had a great experience a They go through great measure to make sure everything they do fit your needs and they listen to ever word you have to say. We had a great experience and the nicest help. Thank you!! More
Up Front and Personable!! Lionel and TJ were very up front during the car buying process. This can be a stressful process, but they made it stress free and by being honest and Lionel and TJ were very up front during the car buying process. This can be a stressful process, but they made it stress free and by being honest and transparent from the beginning, it saved us so much time. More
Excellent!!! The service was excellent and very thorough. It was a pleasure doing business. Will strongly recommend this business to friends and associates. I’m The service was excellent and very thorough. It was a pleasure doing business. Will strongly recommend this business to friends and associates. I’m extremely thrilled with my purchase. More