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Magic City Ford Lincoln

Roanoke, VA

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93 Reviews
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809 Williamson Rd NE

Roanoke, VA

24016

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Showing 93 reviews

October 26, 2026

Called MCF Roanoke service Friday October 9, 2026 and SCHEDULED a service appointment for a Fleet Vehicle TEN DAYS out for Monday, October 19, 2026 to simply analyze why it runs rough on start up (tune-u More

by John D
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Mike
Oct 26, 2026 -

Magic City Ford Lincoln responded

Good afternoon, Thank you for sharing your concerns. I understand your frustration and appreciate the opportunity to address your experience with our service department. First, I would like to clarify that a scheduled service appointment establishes a time for your vehicle to be checked in with a service advisor, rather than a guaranteed time for diagnosis or repair to begin. While our advisor did not promise a same-day diagnosis, I recognize that the extended wait has been frustrating, particularly when your business depends on vehicle uptime. I also want to reassure you that we greatly value our fleet customers, both locally and nationally. Fleet vehicles are not serviced at a discounted labor rate. Ford Fleet labor rates follow our established warranty labor rate, so there is no financial incentive to prioritize other repairs over fleet vehicles. We manage repair orders in the order received, while considering technician availability and repair requirements. We also share Ford's commitment to parts availability, timely repairs, and minimizing vehicle downtime. Although delays can occur, clear communication and setting realistic expectations remain a priority for our team. I understand how important timely updates are, and we remain committed to keeping our customers informed throughout the service process. Please know that your business is important to us. We remain committed to providing dependable service, treating every customer fairly, and getting vehicles back on the road as quickly as possible. Thank you again for your feedback and the opportunity to address your concerns. Best regards, Scott Kirby Service Director Magic City Auto Group

February 26, 2025

Have dealt with MCF for decades. From sales, service, and bodyshop. Always on top of their game. Much appreciated.. More

by Chris P
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
David, Candice, Pome, Glen, John
October 25, 2023

I bought 2013 Mustang gt from them. .they said it had been inspected...when I received it the tpms has been removed from all 4 tires,causing g light on dash to continously stay on...it h More

by rssexton
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
No
Employees Worked With
Jason Porter
August 03, 2022

After 12 plus years I’m done magic city service sucks and communication sucks PERIOD they don’t answer the phone they have left me hanging the last 2 visits with no vehicle no courtesy call I have spent seve More

by Bboom2862
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
No
Employees Worked With
Penny Burch jay zane pat wray
Aug 03, 2022 -

Bboom2862 responded

Done

Aug 03, 2022 -

Bboom2862 responded

I m done with your shorty device and communication

April 12, 2022

Had an urgent situation with my truck. Called Magic City Ford at 8:40am to make an appointment. Service dept did not answer. The receptionist said she would have them call me back. Called More

by Our1dogjazz
Customer Service
Friendliness
Recommend Dealer
No
Employees Worked With
Service department
March 24, 2022

First to make an appointment to get my sticker, I was transferred to a rep in China. I was surprised, because before when I called, I was connected to the Service Dept in Roanoke. I had to wait a coupl More

by svikki7641
Customer Service
Friendliness
Recommend Dealer
No
Employees Worked With
Cameron Johnson
January 15, 2022

Darren Yeatts was extremely knowledgeable about the new Maverick. Glenn and John very helpful getting the process done. Would recommend them to anyone ! More

by poco727
Customer Service
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Glen Griffin
November 30, 2021

I just bought my 5th car from Pomy Ford and Glen.They I just bought my 5th car from Pomy Ford and Glen. They always take exceptional care of us. More

by caroljleggett55
Customer Service
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Pomy Ford, Cameron Johnson
October 18, 2021

I like to thanks Pome Ford my salesman. Glenn Griffin sales manager and John St Finance manger. I were looking for a 2021 Lincoln when I got there they me comfortable and treat me like family and the pri More

by batemanmustang1993
Customer Service
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
John St Clair
September 27, 2021

Service department is horrible. Would never recommend buying a vehicle from there and never take it to be serviced. They hand you a spoon full of lies and garbage and you you swollow it!!!!!! Hands down More

by Teamlawless81
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
No
Employees Worked With
Cameron Johnson
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