I researched the 2014 Mazda CX-5 prior to consulting Mazda Knoxville's online listings. When I contacted the dealership via the online inquiry form, Matt Lawson, the Internet Manager, returned my call promptly and answered all questions I had about the trim level and options I was looking for a well as availability. It's important to decide what trim level and options you want, and make certain to keep them in mind. We all tend to regret buying more or less than what we really want. I found that the car I wanted was in stock with the features I wanted. Matt wanted to up-sell me some options, but he wasn't aggressive about it. Hearing about these options and asking questions about them actually helped me to decide that I really didn't need them. As with any negotiated purchase, the more fully you educate yourself and the better you understand the process, the better you will fare with your negotiations. I'm not here to teach the nuts and bolts of negotiating a good new car deal, but once I completed additional research and made a fair offer, it was accepted promptly. Buyers should always be wary that the deal negotiated doesn't always match the deal offered in the finance office. I had no such problem and the financing and contract office presented the paperwork with the exact deal I negotiated with the Internet Sales Manager. I had come with pre-arranged financing at 5.18% and was skeptical that the dealership could offer me better, especially having had a chapter 7 bankruptcy in October 2010. Not only did the dealership beat the rate, they beat it handily, offering 4.4% over the same term as the pre-arranged financing (of course, your mileage may vary). Some of the optional add-ons offered during financing I declined, and some I accepted. Remember, with any new car purchase, you will do no better than your research and self-education has prepared you to do. Mazda Knoxville was open to reasonable negotiation at every stage of the deal and never once attempted to pull any of the old-school tricks to separate me from more of my money. Bottom line, an honest and good faith operation.