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Metro Ford of Madison

Madison, WI

2.2
208 Reviews
Located in Madison, WI, Metro Ford is proud to be one of the premier dealerships in the area. From the moment you walk into our showroom, you'll know our commitment to Customer Service is second to none. We strive to make your experience with Metro Ford a good one - for the life of your vehicle. Whether you need to Purchase, Finance, or Service a New or Pre-Owned Ford, you've come to the right place.
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5422 Wayne Terrace

Madison, WI

53718

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Showing 208 reviews

March 31, 2013

Was looking for a new F250 regular cab 4x4 all they had a was an extended cab which I didn't want they were very pushy trying to sell me that truck. I finally got ticked off and walked out and Jeff Funnell ( More

by jgelsi
Customer Service
Friendliness
Price
Recommend Dealer
No
Employees Worked With
Randy
September 29, 2012

Worked primarily with John Bisbee (internet manager) discussing the price of a new Ford Fiesta. He repeatedly dodged questions about the breakdown of the price, asking me to "come in and get the deal d More

by ESmith7549
Customer Service
Friendliness
Price
Recommend Dealer
No
Employees Worked With
John Bisbee, Todd Harbort, Kelly McMullen
June 22, 2012

We leased a new Fusion from Metro Ford of Madison last week. The salesperson, Curt, gave us really good information and didn't pressure us at all. The whole experience was fun and we felt well taken care More

by camifun
Customer Service
Friendliness
Price
Quality Of Work
Recommend Dealer
Yes
Employees Worked With
Curt Isenberger
November 21, 2011

As I pulled up to the front doors I was aggressively approached by Lorenzo before I even closed my car door. I mentioned that I had not sat in a ford for over ten years and wished to check out what mod More

by ddrager
Customer Service
Friendliness
Recommend Dealer
No
Employees Worked With
Lorenzo and Larry the Manager
November 11, 2011

Pat was very helpful and loyal regarding my initial offer and what the price I paid. I was also very pleased regarding the load process. In order to receive some rebates, I initially had to obtain the load t More

by BrianMO
Customer Service
Friendliness
Price
Quality Of Work
Recommend Dealer
Yes
Employees Worked With
Pat, Patrick McCarthy
September 12, 2011

I've always been treated really well here. I have a Ford Freestyle that just had about $800 worth of work done on it. I've been real happy with their service especially the person I deal with, Mark Vandebur More

by Engel_L
Customer Service
Friendliness
Price
Quality Of Work
Recommend Dealer
Yes
Employees Worked With
Mark Vandeburgh
August 08, 2011

Don listened to what I needed and understood the limits I was working within. He didn’t waste my time and pointed me right to the vehicle that would meet my needs. More

by mntr5
Customer Service
Friendliness
Price
Quality Of Work
Recommend Dealer
Yes
Employees Worked With
Don
February 11, 2011

Can I rate this place 0 stars? My wife and I drove over an hour to come see a vehicle. I called first and spoke with Steve Rudoph to make sure the car was available and was a nice car. Steve confirmed that More

by joe53051
Customer Service
Friendliness
Price
Recommend Dealer
No
Employees Worked With
Steve Rudolph
Jun 21, 2011 -

Metro Ford of Madison responded

Capitol Ford management has conducted a thorough inquiry into this unusual situation. As is always the case, there are “two sides to every coin”. This event occurred on a cold rainy / snowy day in February. The prospective buyer had apparently searched the Internet for -– and had located -- a particular model of import convertible in our inventory that they found appealing. It is important to know that, like many dealers today, all data relative to our fast-changing Used inventory is uploaded to our site by an independent third party. On the day the prospects decided to drive “a significant distance” to see it, they called our Sales Representative (to inform him they were interested in it and were coming to see it) within a few hours of their anticipated arrival. Responsively, our Sales Representative prepared for their arrival by bringing the car inside so they could view it more comfortably. It was at this point that he noticed that our third-party entity had made an inadvertent error (a “typo”) as to what the actual odometer reading was (it was inaccurately understated). Upon the prospects’ arrival our Sales Representative greeted them and informed them of what he’d discovered. While anyone might well be disappointed at this turn of events, their response was to insist that they be allowed to buy the vehicle at a price of their choosing to account for the difference in actual mileage. The vehicle had originally been properly priced (and could be corroborated through various pricing resources), but this party demanded that we accept their offer instead. Simply stated, this situation ended fruitlessly because the prospects insisted on playing “gotcha!” rather than on assessing the merits of the vehicle they’d come to see. Predictably, this party felt frustrated and chose to anonymously present a summary of the events in a manner that reflected the inequity of their inappropriate demands. The end result? They missed an opportunity to acquire a special vehicle they’d been looking and for and we missed an opportunity to sell it to them. While it is not always true that “the customer is always right”, it is always true that we at Capitol Ford are well aware of, and keenly attuned to, the fact that we can only succeed by serving our customers’ needs by extending extra effort to satisfy them.

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