Needed a new car and went shopping to take selected car models for a drive. After selecting the model I returned to the internet to see what types of deals were available online. Three dealers came back with offers. Chaplins was not the lowest offer, but after a friend suggested that I check out customer reviews of the dealers who had responded, it became obvious which dealer I should go to first. Upon arriving I asked to see the sales person I had contacted on the phone. He was busy with another customer, but after being notified politely and briefly excused himself to greet me to say he was busy and didn't want to make me wait, so beckoned another sales person to help me and explained to him what I was looking for and returned his current customer. The transition was seamless. Tahir returned with the car and basically handed me the keys, asked if I was familiar with the neighborhood and said take it for drive, we'll talk about the car when you return. No hassles and no pressure. Upon returning he checked with John to verify the price I had been offered and returned to talk. Having gone to Kelly Blue book I had an idea of what others had paid for the same car and also had an idea of what the other dealers had "said" they would do for the same car. After a short and I mean short negotiation and a brief meeting with the manager by the salesperson, he returned and said let's get the paperwork done. The paperwork was the longest part of the process. The finance manager was friendly, informative and able to answer all my questions about the extended warranty Chaplin's offers. Again, no pressure to make a quick decision.
The conclusion is, yes, I could have probably saved a hundred bucks or a little more, but would have left in the evening (I was done in the afternoon) with serious short term phycological damage. The whole process took less than three hours including the test drive, financial approval, their required walk through of the warranty, vehicle inspection and basic operations of the car. I bought a Forester which is in very high demand right now, so you can imagine - in terms of negotiating, the dealer is really in the driver's seat. I had no sense that the sales people I worked with were making use of this advantage. I would suggest that you do your homework on exactly which vehicle and what options you want, as well as, what kind of prices are being paid and then go straight to Chaplin's for a Subaru or Volkswagen.
I will recommend Chaplin's to all my friends who are interested in the brands they sell. This is from a guy who loathes even thinking about entering a car showroom. Maybe the way cars are being sold today has changed, but somehow I think Chaplin's is the exception to the rule and the "not" the rule.