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North Bay Ford
Santa Cruz, CA
97 Reviews
Welcome to North Bay Ford!
At our dealership, we have devoted ourselves to helping and serving our customers to the best of our ability. We believe the cars we offer are the highest quality and ideal for your life needs. We understand that you rely on our web site for accurate information, and it is our pledge to deliver you relevant, correct, and abundant content.
Please do not hesitate to contact us with any questions you may have. Our staff is happy to answer any and all inquiries in a timely fashion. We look forward to doing business with you!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 6:00 PM
Tuesday 9:00 AM - 6:00 PM
Wednesday 9:00 AM - 6:00 PM
Thursday 9:00 AM - 6:00 PM
Friday 9:00 AM - 6:00 PM
Saturday 9:00 AM - 6:00 PM
Sunday 11:00 AM - 5:00 PM
Service
Monday 7:30 AM - 5:30 PM
Tuesday 7:30 AM - 5:30 PM
Wednesday 7:30 AM - 5:30 PM
Thursday 7:30 AM - 5:30 PM
Friday 7:30 AM - 5:30 PM
Saturday 7:30 AM - 5:30 PM
Sunday Closed
Parts
Monday 7:30 AM - 5:30 PM
Tuesday 7:30 AM - 5:30 PM
Wednesday 7:30 AM - 5:30 PM
Thursday 7:30 AM - 5:30 PM
Friday 7:30 AM - 5:30 PM
Saturday 7:30 AM - 5:30 PM
Sunday Closed
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Showing 97 reviews
March 12, 2026
Kali was AWSOME. She is sooo efficient and North Bay Ford is lucky to have her as part of their TEAM. I highly recommend this dealership. She is sooo efficient and North Bay Ford is lucky to have her as part of their TEAM. I highly recommend this dealership. More
by dfbender01
March 07, 2026
They worked their butts off for me getting me a great deal, Kali the financing lady put in so much effort and Malakai the dealer was so friendly, calm and easy to work with. They managed to get me int deal, Kali the financing lady put in so much effort and Malakai the dealer was so friendly, calm and easy to work with. They managed to get me into a car even better that I had been anticipating and at such a low payment plan! Malakai was especially cool going over all the features with me on a dark and heavily raining day. More
by Katiekitty54
March 02, 2026
It was an easy experience with a staff who listened to what I wanted. They were very communicative. what I wanted. They were very communicative. More
by amnunez80
Verified CustomerJanuary 10, 2026
Friendly sales persons gave information that gave us options, bent over backwards to help us options, bent over backwards to help us More
by soniabquintero
January 02, 2026
From my 1st call to North Bay Ford I had a great response for finding the vehicle I wanted. It was a great experience to have o much help from 3 different sales persons. It's great having such a qaulity lo for finding the vehicle I wanted. It was a great experience to have o much help from 3 different sales persons. It's great having such a qaulity local dealership. They have a great selection. Thanks Luis, Morgan and Alejandro. Thank you Kali for explaining the warranty options and financing. Mark More
by TAH
December 27, 2025
Luis was an excellent salesman He found us just the right car for us I consider him a friend now car for us I consider him a friend now More
by slevinenp
December 06, 2025
As a loyal Ford customer I was not disappointed. Everything about my experience was very positive and professional. I’m very satisfied with the new Ranger Raptor. Everything about my experience was very positive and professional. I’m very satisfied with the new Ranger Raptor. More
by gdmgriffin
Employees Worked With
December 02, 2025
Excellent. I already knew which vehicle I wanted and Mauricio was very accommodating. Easy process to complete the deal I already knew which vehicle I wanted and Mauricio was very accommodating. Easy process to complete the deal More
by re.robert.g
November 03, 2025
A very friendly and pleasant experience. Great dealership, fair pricing, not too much pressure. I liked the sales people and the financing manager too. Great dealership, fair pricing, not too much pressure. I liked the sales people and the financing manager too. More
by james@sancarlosagency.com
October 20, 2025
This process of purchasing a used Prius and trading in my vehicle was fairly pleasant. Imad was very responsive via text and his associate James was very knowledgeable and able to answer my questions. The tw vehicle was fairly pleasant. Imad was very responsive via text and his associate James was very knowledgeable and able to answer my questions. The two of them made it easy. More
by jlg22473
