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North Bay Ford
Santa Cruz, CA
101 Reviews
Welcome to North Bay Ford!
At our dealership, we have devoted ourselves to helping and serving our customers to the best of our ability. We believe the cars we offer are the highest quality and ideal for your life needs. We understand that you rely on our web site for accurate information, and it is our pledge to deliver you relevant, correct, and abundant content.
Please do not hesitate to contact us with any questions you may have. Our staff is happy to answer any and all inquiries in a timely fashion. We look forward to doing business with you!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 6:00 PM
Tuesday 9:00 AM - 6:00 PM
Wednesday 9:00 AM - 6:00 PM
Thursday 9:00 AM - 6:00 PM
Friday 9:00 AM - 6:00 PM
Saturday 9:00 AM - 6:00 PM
Sunday 11:00 AM - 5:00 PM
Service
Monday 7:30 AM - 5:30 PM
Tuesday 7:30 AM - 5:30 PM
Wednesday 7:30 AM - 5:30 PM
Thursday 7:30 AM - 5:30 PM
Friday 7:30 AM - 5:30 PM
Saturday 7:30 AM - 5:30 PM
Sunday Closed
Parts
Monday 7:30 AM - 5:30 PM
Tuesday 7:30 AM - 5:30 PM
Wednesday 7:30 AM - 5:30 PM
Thursday 7:30 AM - 5:30 PM
Friday 7:30 AM - 5:30 PM
Saturday 7:30 AM - 5:30 PM
Sunday Closed
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Showing 101 reviews
May 19, 2026
Jason was fantastic and very personable. Explained all features very thoroughly and didn't pressure me at all. Very positive experience. Kali got me a great rate after some nudging :) Explained all features very thoroughly and didn't pressure me at all. Very positive experience. Kali got me a great rate after some nudging :) More
by deegnutty36
Verified Customer
May 15, 2026
The laid-back and helpful attitude of all the folks I came in contact with made my decision to buy my next vehicle there really easy. came in contact with made my decision to buy my next vehicle there really easy. More
by wendywabas
May 08, 2026
Easiest time buying a car ever. Morgan was super great and very patient with all my questions. He is so knowledgeable and went out of his way to help me. Signing the papers was a ve Morgan was super great and very patient with all my questions. He is so knowledgeable and went out of his way to help me. Signing the papers was a very easy process. Overall a great experience! Thanks everyone! Christine Gouygou More
by christin.gouygou
Employees Worked With
May 06, 2026
Kali was great. She did what she told me she would do. Thanks a lot Kali! She did what she told me she would do. Thanks a lot Kali! More
by rolandkenville
March 12, 2026
Kali was AWSOME. She is sooo efficient and North Bay Ford is lucky to have her as part of their TEAM. I highly recommend this dealership. She is sooo efficient and North Bay Ford is lucky to have her as part of their TEAM. I highly recommend this dealership. More
by dfbender01
March 07, 2026
They worked their butts off for me getting me a great deal, Kali the financing lady put in so much effort and Malakai the dealer was so friendly, calm and easy to work with. They managed to get me int deal, Kali the financing lady put in so much effort and Malakai the dealer was so friendly, calm and easy to work with. They managed to get me into a car even better that I had been anticipating and at such a low payment plan! Malakai was especially cool going over all the features with me on a dark and heavily raining day. More
by Katiekitty54
March 02, 2026
It was an easy experience with a staff who listened to what I wanted. They were very communicative. what I wanted. They were very communicative. More
by amnunez80
January 10, 2026
Friendly sales persons gave information that gave us options, bent over backwards to help us options, bent over backwards to help us More
by soniabquintero
January 02, 2026
From my 1st call to North Bay Ford I had a great response for finding the vehicle I wanted. It was a great experience to have o much help from 3 different sales persons. It's great having such a qaulity lo for finding the vehicle I wanted. It was a great experience to have o much help from 3 different sales persons. It's great having such a qaulity local dealership. They have a great selection. Thanks Luis, Morgan and Alejandro. Thank you Kali for explaining the warranty options and financing. Mark More
by TAH
December 27, 2025
Luis was an excellent salesman He found us just the right car for us I consider him a friend now car for us I consider him a friend now More
by slevinenp
