Although everyone’s experience can vary. Mine was quite unpleasant. We originally went into purchase a used car and in the begining our salesperson was quite nice. But as we continued to show interest and showed are willingness to confirm a car, his pleasantly started to become more and more “I know more and trust me, I ve been in this business for blah blah years”.
We came the second day, hoping to finanlize and take the car home. As soon as we sat, the sales person goes “I will not go penny less than what’s listed”. So I told him or actually offered him my phone to show him prices of other dealerships offering identical car (similar or less mileage, same year, color,model,rims etc) For close to $1,000 less than what he was
Then the real side started to come out, he started with the “we get 130 customers a week, the other dealership may not have the same quality, we are the best in the area, we cant keep same prices etc). So then I offered him. “I understand you cant give me the same price, but at least work with me on the current price” .
His answer “no”
Then I admittedly said the following words
“I cant purchase a car here knowing I could possibly be ripped off”
He took that personally and I could see his true attitude coming out. He blasted with the usual “I have been in this business for blah blah years, i dont rip people off, our dealership does not rip people
Off, that word you used is offensive” . Oh and the usual, “we get X amount of customers week”. I tried explaining that the meaning behind was not to cause disrespect but rather explain that there are better prices out there and I cant purchase the car here knowing so. It was clear to me that dealer was confident that we will buy it from him because we showed him how serious we were (we had even applied for financing prior to selecting the car) . He was clearly trying to put us in the corner by not negotiating.
Eventually, we gave him a price we were willing to pay, he came back and said No. We got up and walked away. Before leaving, he shook my hands and said “if you would like to come back to our good service then we will be here”
As a Business owner myself. You DO NOT do the following things
1. Belittle your customers by making them feel they are not important ex. “We get X amount of customers a week”
2. You put your ego on the side and work with the customer if you really want the sale. In no way my intention was to insult or hurt, but more a way to explain why I cannot purchase at a certain price
3. You need to accept what is out there in the market and work with the customer to see if you can offer something similar. Ex. This sales person’s ego was so high that he refuse to even see wha another dealership was offering. The least he could do is see and then deny other than try telling me that I did not see the proper car
I m glad we did NOT buy the car that day. Thanks to the “great” open road, I was able to purchase the identical car and found exactly what I was looking for and SAVED close to $1000 from a dealership 15 miles away. Oh, and perhaps the most important thing, that salesperson knew how to show respect.
Good luck with your car search!