It had already been almost 3 years since my first lease. It was time for an upgrade and without hesitation, I made my appointment with Berto. He took care of me the first time, and took care of everything this time around again. He even got me lunch and ate it with me. At one point during the process, I had to leave for a family matter. Berto wasn’t phased one bit. He stopped everything he was doing for me and insisted I leave. I felt bad, but he assured me, we could take care of everything later. “Go be with your family” he said. Salesman have a reputation of rushing their customer into a sale. Berto is different. He takes the time to get to know you and your family. The first 10 minutes we sat down, we didn’t even talk about cars. That’s because he’s genuinely interested and invests in his relationships with his customers. This separates Berto from most salesman, because he’s not just a salesman, he’s now a friend.