Dealer Reviews
Service Reviews
Cars for Sale
Dealer Log In
All Salespeople
Sales Department
Principle BMW of San Antonio
San Antonio, TX
1,402 Reviews
This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Filter Reviews by Keyword
By Type
Showing 1,402 reviews
April 04, 2025
This was, without a doubt, the most disappointing and frustrating car buying experience I’ve ever had and that is saying a LOT considering I’ve purchased 7 cars from Principle over the years. When purch frustrating car buying experience I’ve ever had and that is saying a LOT considering I’ve purchased 7 cars from Principle over the years. When purchasing a “luxury brand” there are certain expectations for customer service and Principle BMW completely missed the mark this time. From sales, finance, all the way to sales manager level, not one person followed through on what they said they would do. Unacceptable when the vehicle in question has a price tag of nearly 6 figures. I love my car but I will NOT be returning to Principle for any future sales. They think they’re the only game in town, but it’s not that far to Austin and worth the time for better customer service. More
by kweiman
Employees Worked With
Eric Flores
April 03, 2025
A. Hernandez was amazing. Helpful, fast, clear and fun to work with. The dealership was welcoming and all the staff were helpful. I would definitely recommend Principle BMW. work with. The dealership was welcoming and all the staff were helpful. I would definitely recommend Principle BMW. More
by virginia
Employees Worked With
Alan Hernandez
April 03, 2025
This is my THIRD car from BMW of San Antonio. I don’t even live in San Antonio, I live in North Austin. Why do I work with them and drive almost 2hrs in traffic? Trust. Confidence. Excellent cust I don’t even live in San Antonio, I live in North Austin. Why do I work with them and drive almost 2hrs in traffic? Trust. Confidence. Excellent customer service. Great selection of cars. Fair prices. That’s why. Makes it easy when you work with people who listen and understand your needs and not only meet; but, exceed them. Going to sound ridiculous; but, the part I hate the most about buying a car is the finance negotiations. Always a runaround at other dealerships. Never with BMW of SA. They make it painless (assuming you have your credit/finances in order). My sales rep has been there for 11yrs. He’s staying for a reason; therefore, I’ll keep buying from him as long as I can. You won’t be disappointed. 10/10. More
by J Cooke
Employees Worked With
Don Wilkinson
April 02, 2025
Extremely accommodating with my needs! Cesar went above and beyond my expectations in answering my questions and making sure I have all the information I need. Cesar went above and beyond my expectations in answering my questions and making sure I have all the information I need. More
by vamika.chatlani
Employees Worked With
cesar arrambide
April 02, 2025
Got an oil change, it was quick and painless. As usual the Staff was courteous and punctual. My advisor kept me in the loop the entire visit. As usual the Staff was courteous and punctual. My advisor kept me in the loop the entire visit. More
by onofreCity1
Employees Worked With
Joseph Pantoja
