Pretty simple. If you advertise a vehicle online or on one of the car search engines, at a minimum state that your dealer fee is in addition to the listed price. Realize your customers use the maximum price search options for a reason, not to just have you pencil whip us after we take the time to contact you and research the cars. Most importantly if there is a HUGE fee like a warranty "certification" that will run the customer thousands of dollars, that needs to be in the original advertised price, not hidden and disclosed later. That is misleading at best and against the law at worst. Many dealers try to mislead their customers with the $600-$1000 dealer or document fees added in after a negotiated or advertised price, but this place is the first one I have ever seen that tried to tack on a $3400 verification fee plus a $500 dealer fee! So basically they used a KBB "fair or good" price to lure the buyer in and then jack up the price over $4000 when you get a break down of the actual price (this is on a $25,000 vehicle). I would never buy from an dis-reputable dealer ship like this, but felt at a minimum that warranted a thorough review. I am not going to list the employees because I don't want to flame someones name here when its most likely a policy passed down from ownership or management.