Richmond BMW

The purpose of my visit was to turn-in a leased vehicle. Although there was no sale involved, Steve Lerner handled the process in a thorough, efficient and professional manner. He also went out of his way t Although there was no sale involved, Steve Lerner handled the process in a thorough, efficient and professional manner. He also went out of his way to ensure the plates could be transferred to another vehicle. I would not hesitate to contact Steve for a future BMW purchase. More

Ask for Steve Lerner Steve is the person you want to deal with at Richmond BMW. I wasn't even his customer and he recognized the new sales person was in over his head. I w Steve is the person you want to deal with at Richmond BMW. I wasn't even his customer and he recognized the new sales person was in over his head. I was receiving delivery of my new car and Steve assumed command of the situation and answered all of my questions and set me up while also using it as a teaching moment for the new guy. If looking at a BMW, make sure to ask for Steve. He is professional, honest, and attentive. He really wants you to be satisfied with the experience and happy with your purchase. My only regret is that i hadn't met him sooner in the process. More

Above and Beyond Steve did a great job throughout the entire process and was flexible with my schedule. He went out of his way to pull cars out and listened to what I Steve did a great job throughout the entire process and was flexible with my schedule. He went out of his way to pull cars out and listened to what I was looking for. Very helpful. More

Steve was awesome to work with. He was Honest and a great communicator. I was able to buy my car site-unseen and am very happy. I will visit him again. communicator. I was able to buy my car site-unseen and am very happy. I will visit him again. More

Attentive, Professional, Knowledgeable, On Time, Enjoyable, Steve was terrific about understanding my needs, walking through the X7 in great detail (I am a detailed guy) and helping me build the car of my dream Steve was terrific about understanding my needs, walking through the X7 in great detail (I am a detailed guy) and helping me build the car of my dreams. He stayed in touch through every step of production and car was delivered about 1 and 1/2 weeks early. He is high energy and coordinated all other support within the dealership on final purchasing etc. I highly recommend working with him Charlie More

Not just a salesman Steve Lerner did not just take a check handed me keys and closed the door behind me instead he made buying a car a very personal and rememberable expe Steve Lerner did not just take a check handed me keys and closed the door behind me instead he made buying a car a very personal and rememberable experience. I purchased a car for my mother and brough her in with me and Mr. Lerner made her feel like she was more than just a customer.He engaged in conversation to get to know who she was and shared who he was.After our transaction he took extra time and patients to make sure my mother was very comfortable in knowing all she needed to know about the car and rode around with her to make sure she felt good driving it.To me thats going a extra step my mother and i am truly greatful.Thank You so much Dwayne & Shirley More

Steve Lerner was fantastic, I was buying my 16 year old daughter her first car and with Steve's help we were able to make a great deal. Steve was very friendly, easy to talk with, and most importantly Stev daughter her first car and with Steve's help we were able to make a great deal. Steve was very friendly, easy to talk with, and most importantly Steve was very honest with me and my family. I highly recommend working with Richmond BMW and you should definitely ask for Steve Lerner. More

I want to start off by saying that I don’t usually write reviews, good or bad. My recent interaction with Richmond BMW, however, has moved me to do so. My intent is to simply relay my experience and let the reviews, good or bad. My recent interaction with Richmond BMW, however, has moved me to do so. My intent is to simply relay my experience and let the reader judge for themselves. I’ve heard the saying that “Someone who is given good customer service will tell 10 people, but, if they are given bad customer service, they will tell 100.” Well, If you’re reading this, you are part of my 100. I came across the listing for a 2013 Porsche Cayenne GTS w/ only 35k miles for $36450. Great price for that mileage. They have a feature on the site called PUSHSTART, a way to begin the purchase process online. I chose this option in order to get a jump on ‘the competition’ as I didn’t think it would last long at that price. Here’s a summary of the offer I was given from Richmond BMW’s own website using their own buying tool: 2012 GMC Sierra 1500 Crew Cab Denali Pickup 4D 5 3/4 ft 35k - 40k miles Very good condition Estimated value: $25,105.00 Payoff: 00.00 ————————————————- Net Value: $25,105.00 I was very pleased with 25k for my trade and excited to get the ball rolling. A disclaimer advised that actual trade in value would be finalized by a vehicle inspection, so I assumed that number had the potential to be slightly massaged one way or the other, ok, no big deal. Continuing on through buying tool, it finished with the following offer: Retail price: $36,450.00 Trade credit: -$25,105.00 Subtotal: $11,345.00 Fees: $1246.00 Reg fee $36 Title fee $52 Processing fee $579 Sales tax: $340.35 Total: $12,931.35 The next morning, I called Richmond BMW first thing to “lock down” (my term) the car with a deposit until I could arrive on site with my trade. I began dealing with Eve Eden, Internet Sales Manager. She advised she could place a hold on the car with a $500 deposit which I was more than happy to do. She then asked how I was buying the car. I immediately noticed a let down in her voice when I mentioned a trade and financing of the difference. It seemed almost as if she was disappointed I wasn’t using cash. Her tone with me changed and from that point requested we communicate only via text. I took that as she didn’t want to be bothered. She did send me a trade-in form to fill out as well as a link to a credit app. I filled out the trade from again and after some time, got the following offer sheet: MSRP/Sales price: $36,450.00 Resistall $699.00 Sales price subtotal: $37,149.00 Trade Allowance: $21,000.00 Trade Difference: $16,149.00 Tax: $501.84 Tag and Title fee: $458.46 Processing fee: $579.00 Balance Forward: $17,688.30 Noteworthy here is the $4000 reduction in trade value, the addition of ‘Resistall’, an unnecessary paint protector (just wax) for 700 bucks!! and the expanded Tag/Title fee of $458, up from $88 on online offer sheet. I’m from NC, so it should be $134 but not nitpicking. Although a difference of $4700 might not make the cash buyers Eve Eden would rather deal with blink, its a he** of a lot of money to a working class schlub like me. Not sure why they tout this PUSHSTART tool when they have no intentions to honor it. So upon my insistence that they accept the numbers from their own company’s buying tool, she advises me that her GM is working a deal with another client for the very car I requested, and thought I paid for a hold on, and that she would “Let me know how it goes”.. 2 days... crickets..... So people, PLS be aware of the unprofessional sales practices (seems a bit ‘bait & switchy’to me) you may encounter as I did at Richmond BMW and keep your wits about you. More