Richmond BMW

Great sales staff and finance staff. This weas by far the best experience that I have had buying are car these guys are great, if you want to buy a BMW this is where you should go. N This weas by far the best experience that I have had buying are car these guys are great, if you want to buy a BMW this is where you should go. Nick is a great guy keep him on the team!!! More

Making the sale so easy! Steve Lerner made the process so easy. I had a car I purchased from Richmond BMW four years ago and they had a vehicle I was interested in. All of t Steve Lerner made the process so easy. I had a car I purchased from Richmond BMW four years ago and they had a vehicle I was interested in. All of the staff made it pleasant to get an appraisal on my car - loved Dmitriy! and transitioning to the new car. I'm very satisfied with the entire experience and will recommend to others. More

Exceeding Expectations Everyday Richmond BMW/MINI is truly a joy to visit for sales/service. I am on my 4th vehicle (2BMWs/2MINIs) and I doubt I ever go anywhere else. In all these y Richmond BMW/MINI is truly a joy to visit for sales/service. I am on my 4th vehicle (2BMWs/2MINIs) and I doubt I ever go anywhere else. In all these years, the same smiling faces readily greet me at the door and always go beyond that extra mile to let me know they appreciate my business. Outstanding vehicles with superior engineering, comfort and performance coupled with an amazing staff. More

Didn't know you could have fun buying a car We felt like we were in Disneyworld in regards to the customer satisfaction we encountered. Rebecca and Dan were engaged, funny and informative while We felt like we were in Disneyworld in regards to the customer satisfaction we encountered. Rebecca and Dan were engaged, funny and informative while not being overbearing. They truly wanted to make the buying of a Mini, an enjoyable experience. More

Eager to find ways to make me happy I'm a very difficult buyer for most car dealers. I work in sales and so I have very little patience for the usual dealership tactics. I do my resear I'm a very difficult buyer for most car dealers. I work in sales and so I have very little patience for the usual dealership tactics. I do my research, set very firm limits for pricing and options and usually watch the market for four to six months before making a purchase so that, when a good deal pops up, I know what it looks like. The car: I found Richmond BMW via a number of channels. They had posted a few cars on AutoTrader, Cars.com and the USAA.com search tool. I inquired about a car that was pretty close to what I was looking for (the USAA tool flagged it as an excellent value), Anton reached out to me, but ultimately I decided against a purchase. He was completely respectful, didn't try to change my mind or oversell the car that was on their lot. Instead, he just asked for more information on what I was looking for. I was very specific about options and price. Honestly, I was a bit of a "tool". Within a few days, Anton sent me a note indicating that he found a car that fit my profile and asked if I'd be interested in driving it. It was at another dealership, and so they asked for me to pay the shipping costs, to which I replied "xxxx no", but that if the car was what they said it was, I was serious about buying it. They paid the shipping costs and I drove an hour to Richmond to take a look. The car was better than what I asked for, and extremely fairly priced. Trade in: I was not planning to trade in my car, but I also did some research in case they gave me a fair offer. I was impressed that the manager asked me to ride with him as he assessed my Z3, and he was very up front about how he was evaluating my car. He didn't do the usual tactic of trying to tell me that my car was a disaster waiting to happen and he didn't try to "low ball" me on the price. He offered me about half way between the auction value and the retail sale price of my car (according to Edmunds.com and cars.com). I decided to accept his offer, saving myself the trouble of prepping the car for sale, advertising it, and trying to sell it myself. Financing: I arrived at the dealership with funding in hand from USAA. USAA offered me a very good rate that I was satisfied to proceed with, but Heather (financing) offered to run the numbers in case they were able to find a better rate. She was able to beat USAA by half a point. Unbelievable! Dealer: Anton was extremely respectful, informed and honest at all stages of the sale. I made him work for the sale, and he worked harder than any dealer I have ever met. I arrived with a major attitude, fully expecting to be over sold, and his response was to "kill me with kindness". After the sale, I had a few questions and inadvertently called his cell phone on his day off - he took the call without a word of complaint (only later did I realize what I had done and offered my apology). Without question, this was the best car buying experience that I have ever had (including other BMW dealerships). More

Excellent and easy Everything went very well with no surprises. Steve Lerner and Josh Alford did a great job with explaining everything. We never felt pressured. All of Everything went very well with no surprises. Steve Lerner and Josh Alford did a great job with explaining everything. We never felt pressured. All of the options were presented and we had ample time to make discuss everything and make decisions. More

Excellent Buying Experience I stopped by Crown MINI on a whim several weeks ago and was so impressed with the sales staff that when I was finally ready to purchase I went right b I stopped by Crown MINI on a whim several weeks ago and was so impressed with the sales staff that when I was finally ready to purchase I went right back to them. Zero pressure, very helpful - I was very pleased. More