Richmond BMW

We started our search for a car at Richmond BMW since we love our 2004 325i. We asked to see Steve Lerner since we knew his wife. He didn't even bother to ask how we knew her. He didn't take any time to as love our 2004 325i. We asked to see Steve Lerner since we knew his wife. He didn't even bother to ask how we knew her. He didn't take any time to ask us ANYTHING. ALL he wanted to do was give us his pitch. We told him we wanted to get a car about a year old because our budget was $30k. He then told us the new cars were such a deal that it would hardly cost us more for a brand new one. He then gave us an example of a brand new "bargain" on his computer and the price was $44k. When we reminded him were needed to stay in the $30k range he said that was not a good example but they had them. As we sat at his desk giving each other the "this guy is clueless look" he actually said in a loud exasperated voice "you are not listening to me". Sales 101 Steve: listen to the customer! When we finally got him to pick a car we were interested in test driving, he actually lied to us and said it was Virginia state law that he had to drive the car off the lot! After driving to a parking lot in a shopping center, we all had to change seats. He made my husband sit in the back seat and he rode in the front and I drove. Idk if that is a BMW rule, or just that dealers rule but whoever came up with that can shove it. I bought a new car from them and have had them service it for 9 years and they treat us like we might try to run of with it while leaving our dad, kid and car there? We went to 4 other VA car dealers and they all let us test drive cars alone, dare I say they even let us drive off the lot ourselves! In addition, the building seemed cramped and outdated. It was a Saturday and they had run out of paper towels in the ladies room and the water cooler was out of cups. This may seem petty but sometimes it's the little things that make one feel better about writing a five figure check. Even if it's only 30,000, not $44,000. I hadn't noticed how crappy the place was getting since I had lately just been in for service. I guess they blew their showroom budget when they crammed the Mini store in the space as well a while ago. Every other dealer we went to had bottles of water, kurig and cold sodas, and instead of us having to go to look, we were actually offered us something to drink before we even were invited to sit down. So we did not buy another BMW. We got a fully loaded new MazdaCX5 instead and if we had our heart set on another BMW we would have NEVER let Steve Lerner sell it to us. More

Drew was very knowledgable about Mini's and there was no sales pressure. He helped me find the car with all of the options I wanted. I recommend Drew and this dealership! no sales pressure. He helped me find the car with all of the options I wanted. I recommend Drew and this dealership! More

Anja was an absolute pleasure to work with. Her genuine concern for the satisfaction of her client was evident throughout the entire experience. She took the time during what was obviously a very busy tim concern for the satisfaction of her client was evident throughout the entire experience. She took the time during what was obviously a very busy time for her to focus her attention entirely on our deal as we worked through the details, which eventually led to the purchase of a new vehicle. I have purchased many vehicles, but I can honestly say that this experience was one of best I have had. There is no doubt in my mind that I would not feel that way if not for Anja. More

Steve and the entire team worked hard to find us the right car. Steve's "assistant" Paul told of a loaner convertible , which turned out to be the right car. Steve had my rented car returned , the new right car. Steve's "assistant" Paul told of a loaner convertible , which turned out to be the right car. Steve had my rented car returned , the new car serviced and the temporary plates attached . After a quick overview , we scheduled a long session on the car's wonders. I , then, drove home with the top down. What is not to like about this experience? More