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Rock County Honda

Janesville , WI

4.5
626 Reviews
Rock County Honda has served Janesville, WI, and the surrounding areas from Madison, WI, to Rockford, IL, since 1939. We exclusively represent Honda, which we have been selling since 1979. No matter what you are looking for, whether that be a new or used car, vehicle service, parts, or body repairs, Rock County Honda is your one-stop shop. At Rock County Honda, we believe in a seamless car buying experience. Our staff will be with you every mile of the way. Many customers have described our sales staff as "not pushy" and "honest." You will find an excellent selection of new, used, and certified pre-owned vehicles online and in-store. If you would like financing options, we will help you find the financing options that fit your needs.
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3636 E Milwaukee St

Janesville , WI

53546

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Showing 626 reviews

September 01, 2026

The best part about working with Eugene is that he is matter-of-fact, he won't just give up on your wants and needs when finding you the right vehicle for you. He also understands that buying a car is a More

by Kaci Jean
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Eugene LaForge
5.0
This rating includes all reviews, with more weight given to recent reviews.
Sep 03, 2026 -

Rock County Honda responded

Kaci, Thank you so much for the wonderful 5-star review and for taking the time to share such thoughtful feedback about Eugene! We’re thrilled to hear that he took the time to truly listen to your wants and needs and worked hard to find the right vehicle without making you feel pressured. We especially appreciate your recognition of the importance of transparency when making such a big decision. Purchasing a vehicle is a significant milestone, and we believe our customers deserve honest answers, genuine guidance, and the freedom to make the decision that’s right for them. We’ll be sure to share your kind words with Eugene—he’ll be proud to know that his straightforward and customer-focused approach made such a positive impression. Thank you for choosing Rock County Honda and for trusting our team to be part of such an important purchase. We’re so happy to have you as part of the Rock County Honda family, and we wish you many happy miles in your new vehicle!

September 01, 2026

Went to Rock County Honda just browsing, Skipper and Eugene made me a deal I couldn’t refuse. On top of that Eugene made me feel like a friend! He took me out for an evening of dinner and drink. Then to More

by Getting jiggy with it
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Eugene LaForge
5.0
This rating includes all reviews, with more weight given to recent reviews.
Skipper Bushey
5.0
This rating includes all reviews, with more weight given to recent reviews.
Sep 03, 2026 -

Rock County Honda responded

Getting jiggy with it, Thank you so much for the wonderful 5-star review! ⭐ It sounds like what started as simply “browsing” turned into quite the memorable experience! We're so glad Skipper and Eugene were able to put together a deal you couldn't refuse and, even more importantly, that Eugene made you feel like a friend rather than just a customer. Dinner, drinks, and even an invitation to go fishing that's definitely taking customer service to the next level! 😂🎣 We truly appreciate you choosing Rock County Honda and trusting us with such an exciting purchase. Congratulations on your new Honda, and we hope you have an amazing time with it! Welcome to the Rock County Honda family!

September 01, 2026

It was a lovely dealership to visit. Not once did I ever feel pressured or bombarded like many other dealerships in the past. I would definitely visit again and suggest others to visit a More

by Ooo squirrel
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Eugene LaForge
5.0
This rating includes all reviews, with more weight given to recent reviews.
Sep 03, 2026 -

Rock County Honda responded

Ooo squirrel, Thank you so much for the wonderful 5-star review! ⭐ We’re thrilled to hear that your experience at Rock County Honda was so comfortable and enjoyable. We know buying a vehicle is a big decision, and it means a lot to hear that you never felt pressured or overwhelmed during your visit. We’re especially happy to hear that Eugene made such a positive impression. His friendliness, professionalism, and willingness to be there for you even after you drove off the lot are exactly the kind of experience we want every customer to have. Leaving feeling confident in your decision is the best compliment we could receive! Thank you for choosing Rock County Honda and for recommending us to others. We truly appreciate your trust and hope to see you again down the road!

September 01, 2026

Had a great time buying a car last week with the guys over at honda. Everyone listened and took their time explaining things. This was my first time buying a car from a dealership so I was very skeptical More

by jjleonard
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Eugene LaForge
5.0
This rating includes all reviews, with more weight given to recent reviews.
Skipper Bushey
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : armingo
Sep 03, 2026 -

Rock County Honda responded

jjleonard, Thank you so much for the fantastic 5-star review! ⭐ We’re especially glad to hear that your first dealership experience was such a positive one. We completely understand being skeptical when buying a car for the first time, so it means a lot to know that our team took the time to listen, explain everything, and make you feel comfortable throughout the process. Getting the numbers worked out over the phone and having your vehicle ready when you arrived is exactly the kind of convenient, straightforward experience we strive for. We’re thrilled you felt taken care of from start to finish—and we’ll happily take that 10/10! 😊 Thank you for giving Rock County Honda the opportunity to earn your business. Congratulations on your new vehicle, and welcome to the Rock County Honda family! We hope you enjoy every mile!

August 28, 2026

My son and I stopped by the dealership to test drive a 2023 Honda Civic that only had 12,000 miles. We really liked the car and had them do up numbers before we left the dealership. We stopped at Kayser More

by crl19971
Recommend Dealer
No
Employees Worked With
Eugene LaForge
1.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : AJ
Aug 28, 2026 -

Rock County Honda responded

Hi, I apologize! my name is Brad Kreiss. I am the new General Manager. I am sorry we sold the car you wanted. We do sell alot on the internet and phone. We keep the car available until somebody agrees to buy it. I am glad you are happy with your new car. I hope you will give us another chance next time.

Aug 28, 2026 -

crl19971 responded

I will never step foot in your dealership again. I didn't appreciate being yelled at by your sales manager. In your response you didn't acknowledge the fact that your sales manager was in the wrong for his behavior. I am making sure that I am telling everyone to stay far away from your dealership.

Aug 29, 2026 -

Rock County Honda responded

I apologize again. Please call me at 608-754-4418, anytime, if you want to discuss.

July 17, 2026

No one interacted with me No conversation, no experience, nothing at all. Almost felt ghostly More

by PGLOVER94
Recommend Dealer
No
Aug 03, 2026 -

Rock County Honda responded

Hi! can you give Brad Kreiss a call at 608-607-3178? I am the new General Manager and would like to hear more in order to help. I am sure we can do better!

July 03, 2026

Very patient. Very accommodating. Sabastian knew everything about my vehicle and there's a lot to know. More

by umarylou1
Recommend Dealer
Yes
Employees Worked With
Jeff and Sebastian
Aug 05, 2026 -

Rock County Honda responded

Thank you! Hope to see you soon!

December 08, 2025

Dustin was great. I came a little early. He said no problem he likes early. Work was done when promised. Great experience! More

by Don
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Dustin
May 13, 2025

Rock County Honda has redeemed themselves. After an absolutely horrendous experience there nearly 2 years ago,, I vowed to take my business elsewhere. Recently decided to take another chance o More

by CR-V gal
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Rob Gadamowitz
February 27, 2025

They were all extremely polite and helpful. They were done much sooner than I expected and explained everything in detail and why it was done. More

by janandharry.schut
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Brock Correa, Chris Craft
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