Salem Ford

Our family is in the market for a new car, and we fully intend to purchase one this week. We dislike haggling and the feeling of being cheated that is so often a feature of car buying. Therefore, we deci intend to purchase one this week. We dislike haggling and the feeling of being cheated that is so often a feature of car buying. Therefore, we decided to make use of a car-buying service available to us. We were emailed three quotes from three different dealerships, and began communicating with the dealership offering the lowest price. We then received a phone call from Gina at Salem Ford and Hyundai, asking us about our inquiry. She seemed great at communicating with us, and she tracked down the car that we are planning to buy. We were delighted when she told us that she would be able to get it for us significantly cheaper than the quote from her competitor. Gina assured us that she had spoken to her manager, and even emailed us the numbers, which we printed out and brought with us when we went to the dealership, ready to put down cash and buy this car today. We arrived at the dealership and sat down with Joel, who looked at the numbers and talked to us about the process of purchasing our car. Then he went to talk to his manager. When he came back he was very sorry to tell us that there had been an unfortunate mistake and they actually were not going to honor the quote that we had been assured over the phone and through email was legitimate. He said he could, however, sell us the same car for a price thousands of dollars higher than our quote. The number that was offered to us at the dealership was close enough to the competitor's price that we likely would have accepted it had it been offered up front in a straightforward way. The way in which this dealership chose to lure us in with a lower price, though, means that we will never buy a car from them and, in fact, will actively warn others away. This is a sleazy way to do business, and is the kind of action that gives car salespeople a bad name. After our interaction with Gina on the phone this afternoon, I had planned on writing a much different kind of letter, complimenting her for the way she was able to make this car buying experience so pleasant. It is unfortunate that instead I'm writing this letter. More

Have you ever wondered what brings you back to a Car Dealership? Outstanding customer service! True story .... I arrived at Salem Ford, at approximently 4:55 PM on a Sunday evening, just five Dealership? Outstanding customer service! True story .... I arrived at Salem Ford, at approximently 4:55 PM on a Sunday evening, just five minutes to their closing time. I started car shopping earlier that day. I bounced around to three differant car lots, and spoke to several sales men. Honestly it was total overload. I even left a deposit of $100.00 at a dealership to hold a car I was not "totally sure" if I was going to buy, out of shear duress. At Salem Ford, the employee I interacted with, David Silvia was very knowledgeable, and seemed genuinely interested in helping me find the vehicle that met my needs rather than just being focused on making a quick sale, even though it is 30 minutes past closing time. I never felt rushed or less than valued. I took his business card and left Because of David Silvia's efforts, I came back the following evening, without an appointment. However, I kept his business card and was happy to see he was working that evening. David Silvia was able to find exactly what I wanted and needed. Today I am very satisfied with my purchase. I will continue to do service in the future, as well as recommend it to others. Please let David know that his efforts did not go unnoticed. Salem Ford has put together a great team that makes customers feel respected and valued. I look forward to working with your team again in the future. Yours very truly, Melanie C. FIchera More