Serra Nissan

i really do not like shopping for cars,anyway i decided to go somewhere other than boaz al so i went to serra of birmingham and they were very helpfull . they took the time and got the best deal and best p to go somewhere other than boaz al so i went to serra of birmingham and they were very helpfull . they took the time and got the best deal and best price for my needs . so i bought a car and had the pleasure of meeting great people i will be doing business with them again . i would recommend them to all my family and friends.you guys were great . thanks to all of you. More

I have bought many cars.. this would probably be the 1st time I feel like my sales person actually listen to what I was wanting and helped me figure out what I could afford. I LOVE MY NEW SENTRA!! time I feel like my sales person actually listen to what I was wanting and helped me figure out what I could afford. I LOVE MY NEW SENTRA!! More

Everyone at Serra Nissan was very helpful. They were quick to ask me how they could help me, listened to what I was looking for and helped me match my wants with their car options. Overall a very good e quick to ask me how they could help me, listened to what I was looking for and helped me match my wants with their car options. Overall a very good experience. I was in and out within 2 hours. No mess, hassle or fuss. More

Fantastic experience ! Hot exactly what I was looking for and got a great deal too Staff was friendly and attentive Ray returned my calls and emails Jeff answered all my questions and got a great deal too Staff was friendly and attentive Ray returned my calls and emails Jeff answered all my questions More

When I purchased my new pathfinder from AJ I expressed firmly that I needed a rearview camera and trailer wiring. The pathfinder we chose did not have the camera or hitch and lacked any luster in interior firmly that I needed a rearview camera and trailer wiring. The pathfinder we chose did not have the camera or hitch and lacked any luster in interior. AJ assured me these concerns could be alleviated. The service dept. informed me that a rear camera couldn't be added to the vehicle. AJ then called someone else. I met with Andrew from the detail dept, and after speaking with him he assured us he could do it .he not only added the rear camera but also added navigation and bluetooth all in the rearview mirror! He also installed the hitch and to spruce up the interior he added a custom wood grain dash accent kit. He did a fantastic job and he made this the best car buying experience we have had . Thank You! More

Everything seemed like a high pressure dealership right off the bat with Noah meeting me at my drivers window. We looked around as normal and already knew what we were looking for. It gets down to price an off the bat with Noah meeting me at my drivers window. We looked around as normal and already knew what we were looking for. It gets down to price and they WOULD NOT give me a price!!! Noah got really irritated/angry when I would not sign a paper saying I will purchase a car if he and Lafayette get it in the payment range I want. It was VERY uncomfortable to the point I was leaving after 15 minutes (+ or -) of him arguing and fussing about what I said I would like my payments to be. Don't fall for that one!!!! Lafayette was nice and intercepted before I walked out. I did buy the car but regret it now. They lost my drivers license and then freaked out when I was not able to produce a copy immediately. John Hall, after being arrogant at the dealership called my work and spoke to me like I was a criminal, until I called him out on it and then it was threw his teeth. WOW!!!! NEVER AGAIN will I put up with this from any dealership!!!! More

This place is a joke. How can you lose a customers set of keys and the customer has to wait 6 days and counting to get them. When someone purchases a newer car they would like to be able to drive it off the keys and the customer has to wait 6 days and counting to get them. When someone purchases a newer car they would like to be able to drive it off the lot. Sadly, not here. And every time I call to speak with the general manager he's not there or his inbox is full. Do not buy a car from here. They just screw you over and don't care!!! More

Absolutely the worst experience ever. Considered reading my vehicle for an Altima. All they cared about was my monthly payment and not one person would tell me what they were giving me for my car. The sales my vehicle for an Altima. All they cared about was my monthly payment and not one person would tell me what they were giving me for my car. The sales manager was a prick and treated us like we were complete idiots. Can't stress how much we were so displeased. I tell people to not waste their time with these people. Went to Brannon Honda and the experience was a complete 180. They told me the value of my car, my interest rate and what my payment would be before filling out anything. No one was pushy. Don't waste your time with Serra Nissan, nothing but crooks. More

I found a 2011 Nisson Rogue online that was priced for $19990. My husband and I went and test drove the car in which the car drove great and the salesman that we delt with was great. I more then once ment $19990. My husband and I went and test drove the car in which the car drove great and the salesman that we delt with was great. I more then once mentioned that the car was priced at 19990 on the internet and asked the saleman what the actual price of the vechile was and what kind of deal was he making. He asked if he could keep the payments in a certain range would we be willing to buy and had my husband sign a piece of paper. He stated the guys in finance would talk price with us. He then asked how much we were willing to put down on the vechile then precided to go to the manager with this information. He then came and got our down payment. I again asked about the price, and was told by him and the manager that finance would discuss this with us. When we got to finance I had to fill out my survey before completing the deal.When I finished the survey I was given the price whice was $23,000 +, when I showed the guy in finance the web page on the internet he again went and got the manager. The manager said I needed to read the fine print on this. I again was paying for the undercoating etc, that should have been paid by the first owner, less then a year ago. Then they wanted us to buy the extended warrenty for 7 years. Which my husband agreed. This 19,990 advertised deal cost us at least $5000 extra. I felt like I was loured there by the internet to be ripped off. I realize I still got a ok deal, but my trust was totally broken. I will never recommend this dealer, nor do I plan to step foot back there unless I have to. More

HORRIBLE, HORRIBLE EXPERIENCE!!!! I went in to look at a new car because I received a letter in the mail explaining the awesome deals that I could get if I traded-in my 2009 Nissan Altima Coupe. Big Mistak new car because I received a letter in the mail explaining the awesome deals that I could get if I traded-in my 2009 Nissan Altima Coupe. Big Mistake!!! I went in, meet with a dealer (can't remember his name) and test drove a few cars. He was nice and everything was going well until we sat down to negotiate on a new '12 Nissan Pathfinder. I have never had a dealership pressure me with such shady manuevers before. I have no idea why anyone in their right mind would say these guys are honest!! First of all I would never buy a car based on the monthly car payment. I also agree with what the previous reviewer said about the salesman not wanting to tell him the terms of the deal. I asked so many times to "show me th numbers". All they were willing to show me was a monthly payment and then Larry McPherson tried to have me sign a piece of paper (a contract more or less) saying that payment was good!!! They are crazy!!! They would not even tell me the terms and interest on the loan!!! They kept pushing back and telling me that didn't matter!!! INSANE!! I also think that they knew how uncomfortable I was because at one point they asked me if all this experience was fun for me and I that I should just go ahead and make the deal just so I wouldn't have to go through a horrible negotiating experience with another company all over again. what it boils down to is this, Serra Nissan sells a lot of cars! Their goals are huge and at the end of the month is when they need to make their numbers and from what I can tell they are willing to do anything possible to get your business but not with me. A few months later, my boyfriend and I went to Hoover Toyota to get him a car. I was a little wary of going back to another dealership after such a horrible experience but he bought a car and because it was so EASY and we had such a great experience I ended up buying a used Lexus RX 350 with only 26K miles that same day. I COULDN'T BE HAPPIER!!! More