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Serra Toyota

Birmingham, AL

4.8
2,846 Reviews
At Serra Toyota, Inc in Birmingham, AL, also serving Hoover, Trussville, Pinson, Chalkville and Tuscaloosa, we understand where you buy your new Toyota is just as important as the purchase itself. One visit to our facility at 1300 Centerpoint Parkway in Birmingham and you’ll understand why hundreds of people choose Serra Toyota each month for their new or pre-owned Toyota purchase. Located just minutes from downtown Birmingham, we are convenient to the metro area and open 6 days a week, including our service department to serve you. 20 Years of Experience at Birmingham's Serra Toyota When you visit Serra Toyota , you’ll experience the friendly and knowledgeable staff you’d expect from a family owned and operated dealership with over 20 years of selling Toyota’s and the selection and resources you demand from a large Toyota dealership. The sales showroom is equipped with 4 large flat screen TVs to keep you in touch with the news of the day or your favorite show. Relax and enjoy your favorite SEC team’s game while our award-winning sales professionals prepare your new Toyota for delivery. Our Service lounge is equipped with 2 large flat screen TVs for your favorite show, news channel, or game. You can relax and enjoy the game on Saturdays knowing your Toyota is being serviced by our factory trained Toyota Technicians. We also offer each guest, complimentary breakfast and lunch, free Manicure Mondays, shuttle service, and our “Stay Put Service” which is a complimentary pick up and drop off service . Rental vehicles are available
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1300 Center Point Pkwy

Birmingham, AL

35215

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Showing 2,846 reviews

July 01, 2025

Morgan Smith was so honest and professional. Buying a car can be stressful,but he patiently helped us through the process. We are very happy with our decision. We will be back! More

by Chris Love
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Recommend Dealer
Yes
Employees Worked With
Morgan Smith
June 29, 2025

Thanks to Sam Mohammed and Joel Hogeland I got to drive home in my new 2022 Jeep Cherokee Trailhawk More

by Jeffs
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Recommend Dealer
Yes
Employees Worked With
Sam and Joel
June 29, 2025

Morgan always makes the driving experience incredible. This is my families 8th vehicle from him. We expect attention when it comes to big purchases, and Serra Toyota will always have our business. I love More

by Ranianaheel
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Recommend Dealer
Yes
Employees Worked With
Morgan Smith
June 14, 2025

Abdoul made it easy and fun to buy a car. You should ask for Abdoul Abo Aouda ( AAA ) if you want a good and fun buying experience!!! More

by addiehall
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Recommend Dealer
Yes
Employees Worked With
Abdoul Abo Aouda
June 11, 2025

Stay away from Serra Toyota I'm going to the corporate office and the BBB to find out what happened to my 2020 chr that was undrivable but yet they serviced the car More

by kholes0805
Recommend Dealer
No
Employees Worked With
Beh doli/unknown service rep
June 10, 2025

Abdoul Aouda and Serra Toyota delivered an exceptional long distance car buying experience for my new 4Runner. They treated me like family. Honest, professional, and stress free. The managers even went More

by KLP
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Recommend Dealer
Yes
Employees Worked With
Abdoul Aouda
May 19, 2025

The folks at this dealership are slime. Shady, lying, dishonest and all around awful. I wish I’d done my homework before dealing with them. Run far away from this dealership. More

by Nap
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Recommend Dealer
No
Employees Worked With
Gary Wilson
May 17, 2025

Serra Toyota went above and beyond my expectations, delivering an exceptional car-buying experience from start to finish. Morgan Smith, in particular, was outstanding—demonstrating honesty, professiona More

by hjellison
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Recommend Dealer
Yes
Employees Worked With
Morgan Smith
May 15, 2025

At Serra Toyota of Birmingham, you truly are treated like a family member/friend. My mom and I are the proud new owners of a 2025 TOYOTA RAV4 XLE. This is our third Toyota we have purchased from Serra Toyota More

by jessetwilliams1156
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Recommend Dealer
Yes
Employees Worked With
Michael Shinkle, Tim Mergenthal, John McDonald, Gary Wilson
May 05, 2025

I picked up my new 2025 4Runner Limited yesterday and it’s everything I hoped for and more! This is my 6th new Limited since 1996 and it’s amazing how much each generation improves over the previous gen More

by rvogel9096
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Recommend Dealer
Yes
Employees Worked With
Sam Mohammed
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