
Serra Toyota
Birmingham, AL
Hours
Sales/Showroom
Monday 8:00 AM - 7:30 PM
Tuesday 8:00 AM - 7:30 PM
Wednesday 8:00 AM - 7:30 PM
Thursday 8:00 AM - 7:30 PM
Friday 8:00 AM - 7:30 PM
Saturday 8:00 AM - 7:00 PM
Sunday Closed
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Morgan Smith was so honest and professional. Buying a car can be stressful,but he patiently helped us through the process. We are very happy with our decision. We will be back! Buying a car can be stressful,but he patiently helped us through the process. We are very happy with our decision. We will be back! More
Morgan always makes the driving experience incredible. This is my families 8th vehicle from him. We expect attention when it comes to big purchases, and Serra Toyota will always have our business. I love This is my families 8th vehicle from him. We expect attention when it comes to big purchases, and Serra Toyota will always have our business. I love my new Grand Highlander and working with Morgan Smith. Feels like family. More
Stay away from Serra Toyota I'm going to the corporate office and the BBB to find out what happened to my 2020 chr that was undrivable but yet they serviced the car office and the BBB to find out what happened to my 2020 chr that was undrivable but yet they serviced the car More
Abdoul Aouda and Serra Toyota delivered an exceptional long distance car buying experience for my new 4Runner. They treated me like family. Honest, professional, and stress free. The managers even went long distance car buying experience for my new 4Runner. They treated me like family. Honest, professional, and stress free. The managers even went above and beyond for quick delivery. Thank you Abdoul & Serra Toyota! More
The folks at this dealership are slime. Shady, lying, dishonest and all around awful. I wish I’d done my homework before dealing with them. Run far away from this dealership. Shady, lying, dishonest and all around awful. I wish I’d done my homework before dealing with them. Run far away from this dealership. More
Serra Toyota went above and beyond my expectations, delivering an exceptional car-buying experience from start to finish. Morgan Smith, in particular, was outstanding—demonstrating honesty, professiona delivering an exceptional car-buying experience from start to finish. Morgan Smith, in particular, was outstanding—demonstrating honesty, professionalism, and a sincere willingness to work with me throughout the entire process. He made everything smooth and completely stress-free. Thanks to this experience, I have no intention of going to any other dealership in the future. Morgan Smith is truly a standout! More
At Serra Toyota of Birmingham, you truly are treated like a family member/friend. My mom and I are the proud new owners of a 2025 TOYOTA RAV4 XLE. This is our third Toyota we have purchased from Serra Toyota a family member/friend. My mom and I are the proud new owners of a 2025 TOYOTA RAV4 XLE. This is our third Toyota we have purchased from Serra Toyota as well as our third purchase from our favorite and #1 Salesperson, Michael Shinkle. Thank you to Gary Wilson, Michael Shinkle, and everyone at Serra Toyota who were involved in this deal. Michael said he had been working on this deal for 3 months. The deal was worth it. Even though my patience is not the best when I have to wait. But the understanding and what a good person Michael is makes buying a car a breeze. More
I picked up my new 2025 4Runner Limited yesterday and it’s everything I hoped for and more! This is my 6th new Limited since 1996 and it’s amazing how much each generation improves over the previous gen it’s everything I hoped for and more! This is my 6th new Limited since 1996 and it’s amazing how much each generation improves over the previous generations. However, the 2025 “4RunnerG6” version is above and beyond what I could have ever imagined. To cap off the purchase experience from Serra Toyota was the phenomenal long distance assistance I received from their sales representative Ms. Ebtesam (“Sam”) Mohammed! From the time I ordering the 2025 Limited in early February through picking it up in early May, she was always there every step of the way providing friendly, insightful and easy to follow information over the phone, email or web since I lived over two hours from the dealership. She’s a gem and I would choose her as my sales rep with any future purchase from Serra Toyota, Birmingham, AL! More