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Serra Toyota
Birmingham, AL
2,877 Reviews
At Serra Toyota, Inc in Birmingham, AL, also serving Hoover, Trussville, Pinson, Chalkville and Tuscaloosa, we understand where you buy your new Toyota is just as important as the purchase itself. One visit to our facility at 1300 Centerpoint Parkway in Birmingham and you’ll understand why hundreds of people choose Serra Toyota each month for their new or pre-owned Toyota purchase. Located just minutes from downtown Birmingham, we are convenient to the metro area and open 6 days a week, including our service department to serve you.
20 Years of Experience at Birmingham's Serra Toyota
When you visit Serra Toyota , you’ll experience the friendly and knowledgeable staff you’d expect from a family owned and operated dealership with over 20 years of selling Toyota’s and the selection and resources you demand from a large Toyota dealership.
The sales showroom is equipped with 4 large flat screen TVs to keep you in touch with the news of the day or your favorite show. Relax and enjoy your favorite SEC team’s game while our award-winning sales professionals prepare your new Toyota for delivery.
Our Service lounge is equipped with 2 large flat screen TVs for your favorite show, news channel, or game. You can relax and enjoy the game on Saturdays knowing your Toyota is being serviced by our factory trained Toyota Technicians. We also offer each guest, complimentary breakfast and lunch, free Manicure Mondays, shuttle service, and our “Stay Put Service” which is a complimentary pick up and drop off service . Rental vehicles are available
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 7:30 PM
Tuesday 8:00 AM - 7:30 PM
Wednesday 8:00 AM - 7:30 PM
Thursday 8:00 AM - 7:30 PM
Friday 8:00 AM - 7:30 PM
Saturday 8:00 AM - 7:00 PM
Sunday Closed
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 2,877 reviews
May 10, 2024
I had a difference of opinion with a charge that should not have been charged to me. After prayer and discussion with members of Serra's personnel the charged was removed, they made a good and honest the not have been charged to me. After prayer and discussion with members of Serra's personnel the charged was removed, they made a good and honest the decision to refund my money. I am grateful for their decision, because of their honest decision I will continue to use Serra Toyota for purchasing a car and their service department. Thank you Serra Toyota personnel for your good and honest decision. More
by Good decision
Employees Worked With
Matt Patterson
May 09, 2024
I would like to thank Beh Doli at Serra Toyota Birmingham, I really really,Love the great work that he did for me and my daughter Sanchell Patrice, I love it,and I love the Toyota Avalon,keep up t Birmingham, I really really,Love the great work that he did for me and my daughter Sanchell Patrice, I love it,and I love the Toyota Avalon,keep up the good work,And may GOD continue to Bless you more and more. If I ever need him again, I will always call him,Thank you More
by clementineshelton64
Employees Worked With
Beh Doli
May 08, 2024
I am 63 purchased many cars and never been treated as well as I was at Serra. Morgan is so knowledgeable, always gets right back with you and really cares about his customers. He makes sure you are fully well as I was at Serra. Morgan is so knowledgeable, always gets right back with you and really cares about his customers. He makes sure you are fully satisfied. Service department is really quick and very friendly. I can drive confident my car has been serviced by the best. Just a very friendly helpful atmosphere all around at this dealership. I highly recommend. KNorris More
by Kay N
Employees Worked With
Alan Norris, Morgan Smith, Matt Patterson, Dave Harbison
May 07, 2024
My wife and I had a wonderful experience in buying our new 2024 Toyota Highlander and was very sorry to hear that my friend Mr Steve Serra had passed new 2024 Toyota Highlander and was very sorry to hear that my friend Mr Steve Serra had passed More
by Kirksey.waltersr
Employees Worked With
Troy Peeples sales consultant, Reginald Coleman Jr Dennis Wood
May 06, 2024
Joe was the best salesperson. He was very easy to work with and very knowledgeable. He listened to what I wanted and definitely delivered! He was very easy to work with and very knowledgeable. He listened to what I wanted and definitely delivered! More
by hmatth00
Employees Worked With
Joseph Jenkins
May 05, 2024
The staff were outstanding. They keep me informed as to what was going on with my vehicle. The facilities were clean and comfortable. I would highly recommend Serra Toyota t They keep me informed as to what was going on with my vehicle. The facilities were clean and comfortable. I would highly recommend Serra Toyota to everyone. More
by Allen K
Employees Worked With
Matt Patterson
May 01, 2024
A few yrs ago I had a bad experience buying a used car, that I immediately drove to Florida and could have been potentially stranded. When I got back I immediately had to spend close to $600 on the car I j that I immediately drove to Florida and could have been potentially stranded. When I got back I immediately had to spend close to $600 on the car I just bought. NO call back from manager. Last yr was going to try again. Not only did I get the run around on trade/financing, a salesman that I never even spoke to sent me a friend request on FB, because he lied to salesman I did speak with and said I was a former customer of his but forgot my name. The Toyota that I did buy from Limbough Toyota was just hit in accident and totalled. I went to Atlanta Toyota dealership and bought car from them in Jan. I decided to at least try the service dept to see if I'd have better luck because so close to me. I had an appointment, the service tech I spoke with was very courteous and professional, they got my maintenance service done quickly and that was much appreciated. More
by ToySie
Employees Worked With
Matt Patterson
April 27, 2024
We had an oil change and tire rotation which was covered under our new car warranty. We were met promptly and showed to the waiting room. Our car was ready within 30-40 minutes. under our new car warranty. We were met promptly and showed to the waiting room. Our car was ready within 30-40 minutes. More
by themarchants
Employees Worked With
Matt Patterson
