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Serra Toyota
Birmingham, AL
2,847 Reviews
At Serra Toyota, Inc in Birmingham, AL, also serving Hoover, Trussville, Pinson, Chalkville and Tuscaloosa, we understand where you buy your new Toyota is just as important as the purchase itself. One visit to our facility at 1300 Centerpoint Parkway in Birmingham and you’ll understand why hundreds of people choose Serra Toyota each month for their new or pre-owned Toyota purchase. Located just minutes from downtown Birmingham, we are convenient to the metro area and open 6 days a week, including our service department to serve you.
20 Years of Experience at Birmingham's Serra Toyota
When you visit Serra Toyota , you’ll experience the friendly and knowledgeable staff you’d expect from a family owned and operated dealership with over 20 years of selling Toyota’s and the selection and resources you demand from a large Toyota dealership.
The sales showroom is equipped with 4 large flat screen TVs to keep you in touch with the news of the day or your favorite show. Relax and enjoy your favorite SEC team’s game while our award-winning sales professionals prepare your new Toyota for delivery.
Our Service lounge is equipped with 2 large flat screen TVs for your favorite show, news channel, or game. You can relax and enjoy the game on Saturdays knowing your Toyota is being serviced by our factory trained Toyota Technicians. We also offer each guest, complimentary breakfast and lunch, free Manicure Mondays, shuttle service, and our “Stay Put Service” which is a complimentary pick up and drop off service . Rental vehicles are available
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 7:30 PM
Tuesday 8:00 AM - 7:30 PM
Wednesday 8:00 AM - 7:30 PM
Thursday 8:00 AM - 7:30 PM
Friday 8:00 AM - 7:30 PM
Saturday 8:00 AM - 7:00 PM
Sunday Closed
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 2,847 reviews
December 28, 2018
Aw experience. This dealership and it’s staff are excellent. I couldn’t imagine it could be better than this. It didn’t take nearly as long as I anticipated. A good This dealership and it’s staff are excellent. I couldn’t imagine it could be better than this. It didn’t take nearly as long as I anticipated. A good place to do business. More
by Blackgold151
Employees Worked With
Brett Hickman, Shannon Twitty, Cordell Scott
December 27, 2018
After buying 4 vehicles over the last 13 years .. My loyalty to Serra Toyota is without question. We have loved their sales and service and they have always been good to us. This time around was no ex My loyalty to Serra Toyota is without question. We have loved their sales and service and they have always been good to us. This time around was no exception. I was especially impressed with sales trainee Terrance Harris who introduced himself to me while I was waiting for a rental car after a falling tree totaled my Tacoma. He had no way of knowing my plan to buy a new truck, yet initiated a wonderful conversation and impressed me so much that I insisted he be in on the deal. Every one else was great and I know the deal was okay cause after all it is a Toyota. The only reason this was not a five star experience: All I asked for was a good deal. No extras. No give me’s. I bought the bed mat and I am prepared to pay for body side molding when it is available for the 2019 Tacoma. However, when I realized I did not ask for the rubber mats which I need because of the work do, I was informed I would have to pay “employee cost” for them: $160. The truck was approximately $38,000 including all the “dealer prep” and other added fees. Now as a returning customer who has purchased now 4 vehicles, I just have to ask: wasn’t the fifth star worth $160? More
by Mikyie
Employees Worked With
Terrance Harris, Brett Hickman, Matt Davidson
December 24, 2018
Teamwork My first visit was in August, went with the intentions of getting a Highlander, but things didn’t go as planned so didn’t complete the deal. Beh Doli My first visit was in August, went with the intentions of getting a Highlander, but things didn’t go as planned so didn’t complete the deal. Beh Doli checked on me during the following week to see if he could win my business and I again said no. Months passed and once again I got a call from Beh asking what he could do to win my business, told him that I could come up the following day to look at a vehicle. Beh was scheduled to go out of time the same day I was scheduled to come up so he gave me a warm hand off to his trusted friend and coworker Ahmadou. These guys and the rest of the staff put in a lot of time with me. At times when i wanted to give up they continued to work on my behalf to get me out of a vehicle that I had been trying to get of and a vehicle that I was extremely upside in. They are truly dedicated to the work that they do. I would recommend them to any one. If it can be done they will get it done. Thanks Beh and Ahmadou. Thanks to the GM making calls on my behalf to. More
by Jamal1208#
Employees Worked With
Ahmadou Sow, Beh Doli, Shannon Twitty
December 24, 2018
Thank you Dan Gonzalez @ Serra Toyota! Thank you Dan Gonzalez at Serra Toyota! Really appreciate the conversation and wonderful costumer service. Awesome inventory with many spectacular dea Thank you Dan Gonzalez at Serra Toyota! Really appreciate the conversation and wonderful costumer service. Awesome inventory with many spectacular deals and vehicles to choose from. More
by Johnbush
Employees Worked With
Dan Gonzalez
December 23, 2018
Thank you Dan Gonzalez @ Serra Toyota! Appreciate the info about your new Rav4's. Amazing customer service and awesome facility. Tasty refreshments are a plus! Appreciate the info about your new Rav4's. Amazing customer service and awesome facility. Tasty refreshments are a plus! More
by Amy Ann
Employees Worked With
Dan Gonzalez
December 22, 2018
The two reasons I use Serra The two reasons I will continue to buy and bring my Camry to Serra are Shannon in sales and Aaron in Service. Hands down the best two men in the busin The two reasons I will continue to buy and bring my Camry to Serra are Shannon in sales and Aaron in Service. Hands down the best two men in the business and I trust them immensely to help me make good decisions for my vehicle. They listen, let me ask questions, and help me understand the process and mechanics. I would highly recommend you ask for one of these two guys when you are there! More
by Lindsay
Employees Worked With
Aaron Shrewsbury , Shannon Twitty
December 22, 2018
Buying car from Serra Toyota I had a wonderful car buying experience! Bought my son a 2018 Toyota CH-R & couldn’t have had a better salesperson to help pick out the safest most re I had a wonderful car buying experience! Bought my son a 2018 Toyota CH-R & couldn’t have had a better salesperson to help pick out the safest most reliable vehicle for my 16 year old for a Christmas gift. Lani was great! I would refer Serra Toyota to all my friends & family & when you go ask for Lani! More
by Anel123
Employees Worked With
Lani Love
December 22, 2018
Serra Toyota sales My salesperson Lani was great! She help me narrow my options down to the perfect vehicle to fit my needs & space for me & my kids! Great service! My salesperson Lani was great! She help me narrow my options down to the perfect vehicle to fit my needs & space for me & my kids! Great service! More
by Brody evans01
Employees Worked With
Lani Love
December 22, 2018
Great Service! Aaron graciously greeted me and directed me to the Customer Service lounge/waiting area. My service was prompt and professional. He even set the appoi Aaron graciously greeted me and directed me to the Customer Service lounge/waiting area. My service was prompt and professional. He even set the appointment for my daughter in her absence. Just enjoy the atmosphere st Serra. More
by Babs68
Employees Worked With
Aaron in the Service Department , Jarmaine White
December 22, 2018
Easy & great. Very professional My third purchase from Serra Toyota and if I live long enough there will be more. Very good service from service writer to pay window. Excellent sales My third purchase from Serra Toyota and if I live long enough there will be more. Very good service from service writer to pay window. Excellent salesman in Morgan Smith no pressure. Very knowledgible very accomadating very helpful. More
by Sodfather
Employees Worked With
Brett Hickman, Morgan Smith, Tim Mergenthal
