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Serra Toyota
Birmingham, AL
2,842 Reviews
At Serra Toyota, Inc in Birmingham, AL, also serving Hoover, Trussville, Pinson, Chalkville and Tuscaloosa, we understand where you buy your new Toyota is just as important as the purchase itself. One visit to our facility at 1300 Centerpoint Parkway in Birmingham and you’ll understand why hundreds of people choose Serra Toyota each month for their new or pre-owned Toyota purchase. Located just minutes from downtown Birmingham, we are convenient to the metro area and open 6 days a week, including our service department to serve you.
20 Years of Experience at Birmingham's Serra Toyota
When you visit Serra Toyota , you’ll experience the friendly and knowledgeable staff you’d expect from a family owned and operated dealership with over 20 years of selling Toyota’s and the selection and resources you demand from a large Toyota dealership.
The sales showroom is equipped with 4 large flat screen TVs to keep you in touch with the news of the day or your favorite show. Relax and enjoy your favorite SEC team’s game while our award-winning sales professionals prepare your new Toyota for delivery.
Our Service lounge is equipped with 2 large flat screen TVs for your favorite show, news channel, or game. You can relax and enjoy the game on Saturdays knowing your Toyota is being serviced by our factory trained Toyota Technicians. We also offer each guest, complimentary breakfast and lunch, free Manicure Mondays, shuttle service, and our “Stay Put Service” which is a complimentary pick up and drop off service . Rental vehicles are available
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 7:30 PM
Tuesday 8:00 AM - 7:30 PM
Wednesday 8:00 AM - 7:30 PM
Thursday 8:00 AM - 7:30 PM
Friday 8:00 AM - 7:30 PM
Saturday 8:00 AM - 7:00 PM
Sunday Closed
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 2,842 reviews
February 01, 2025
Beh Doli is the best. I have dealt with him on many occasions and he hasn’t failed me yet. He is very personable and fits the needs of his customers. Great job Beh! I than I have dealt with him on many occasions and he hasn’t failed me yet. He is very personable and fits the needs of his customers. Great job Beh! I thank you! More
by Alexis Griffin
Employees Worked With
Beh Doli
January 29, 2025
First experience ever buying my own vehicle was absolutely ruined by this dealership. I traded in my truck for a Tacoma TRD Off Road and when driving it home the transmission skipped. Brought it absolutely ruined by this dealership. I traded in my truck for a Tacoma TRD Off Road and when driving it home the transmission skipped. Brought it back the following Monday and they informed me that it will need a transmission replacement (good thing they missed that in the inspection). Waited a week and a half and still no news. Drove here today hoping they would make it right, but everything they showed me was above the price i paid for the original tacoma so they “couldnt make it work” Here i am leaving with my Ford again today with a cancelled contract and sour taste in my mouth. I highly suggest to ANYONE that is in the market for a used vehicle steer VERY CLEAR of Serra Toyota. They WILL screw you over. More
by lmk0042
Employees Worked With
Joseph Jenkins
December 30, 2024
Unauthorized charges for a oil change, MOA added without being consulted about what a MOA is or why it would be needed on a car that has only 38k miles on it. being consulted about what a MOA is or why it would be needed on a car that has only 38k miles on it. More
by kholes0805
Employees Worked With
Greyson gooch
November 27, 2024
Abdoul was very great at showing and getting pricing where we needed it to be for my mom. Very great personality and knowledgeable on vehicles. I would highly recommend going to see him for your next ca where we needed it to be for my mom. Very great personality and knowledgeable on vehicles. I would highly recommend going to see him for your next car purchase. More
by april4bama33
Employees Worked With
Abdoul Abo Aouda
November 07, 2024
We are so happy with our 2024 RAV4! !! Morgan Smith was excellent in every way that you want in a salesman. Attention to detail and customer service was second to none! Highly recommend !! Morgan Smith was excellent in every way that you want in a salesman. Attention to detail and customer service was second to none! Highly recommend Serra Toyota and Morgan Smith! More
by Clint
Employees Worked With
Morgan Smith
September 25, 2024
Nick Daniels has been extremely helpful with my car search. He is always so kind and knowledgeable every time I have spoken to him. I would recommend him to a friend anytime! search. He is always so kind and knowledgeable every time I have spoken to him. I would recommend him to a friend anytime! More
by Emiwhite10
Employees Worked With
Nicholas Daniels
September 23, 2024
I have been speaking with Nick Daniels regarding my next vehicle purchase and must say how completely impressed I have been by his professionalism and knowledge of the vehicles I am considering. I would hi vehicle purchase and must say how completely impressed I have been by his professionalism and knowledge of the vehicles I am considering. I would highly recommend him to anyone needing a new vehicle! More
by Yolisparks
Employees Worked With
Nick Daniels
