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Serra Toyota
Birmingham, AL
2,868 Reviews
At Serra Toyota, Inc in Birmingham, AL, also serving Hoover, Trussville, Pinson, Chalkville and Tuscaloosa, we understand where you buy your new Toyota is just as important as the purchase itself. One visit to our facility at 1300 Centerpoint Parkway in Birmingham and you’ll understand why hundreds of people choose Serra Toyota each month for their new or pre-owned Toyota purchase. Located just minutes from downtown Birmingham, we are convenient to the metro area and open 6 days a week, including our service department to serve you.
20 Years of Experience at Birmingham's Serra Toyota
When you visit Serra Toyota , you’ll experience the friendly and knowledgeable staff you’d expect from a family owned and operated dealership with over 20 years of selling Toyota’s and the selection and resources you demand from a large Toyota dealership.
The sales showroom is equipped with 4 large flat screen TVs to keep you in touch with the news of the day or your favorite show. Relax and enjoy your favorite SEC team’s game while our award-winning sales professionals prepare your new Toyota for delivery.
Our Service lounge is equipped with 2 large flat screen TVs for your favorite show, news channel, or game. You can relax and enjoy the game on Saturdays knowing your Toyota is being serviced by our factory trained Toyota Technicians. We also offer each guest, complimentary breakfast and lunch, free Manicure Mondays, shuttle service, and our “Stay Put Service” which is a complimentary pick up and drop off service . Rental vehicles are available
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 7:30 PM
Tuesday 8:00 AM - 7:30 PM
Wednesday 8:00 AM - 7:30 PM
Thursday 8:00 AM - 7:30 PM
Friday 8:00 AM - 7:30 PM
Saturday 8:00 AM - 7:00 PM
Sunday Closed
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 2,868 reviews
November 08, 2016
Great Customer Service Our first Toyota purchase! Serra has the best on-hand inventory in Birmingham (especially RAV4s). They had just what we wanted and a few more we even Our first Toyota purchase! Serra has the best on-hand inventory in Birmingham (especially RAV4s). They had just what we wanted and a few more we even considered buying. Our sales rep Ron Babice was great throughout the entire process, allowed ample test drive time, worked with management for the best deal for us, and was very generous with accessories even throwing in a few extras AFTER the deal was made. Our tank was topped off and the car was detailed perfectly when we drove off the lot. More
by Dylan
Employees Worked With
Ronald Babice
November 07, 2016
They will work with you! My sales rep was wonderful and very patient. He let me get on the freeway to test drive a car, then he let me pick out the color of the car I wanted My sales rep was wonderful and very patient. He let me get on the freeway to test drive a car, then he let me pick out the color of the car I wanted. Even though that color was not out front. . He made sure the car had every thing that I wanted. Then they worked with me with my down payments. I took my new car off the lot with 0 cash down and I. Brought my payments in on 2 separate occasions. Mr. Sow, made sure I got the payments I could afford. He is the best sales guy. This is definitely the best place to get what you. Want with no problems. Tell them Latrina Williams sent you and ask for my favorite sales rep. Mr. Sow. Have fun in your new car. More
by Latrina Williams
Employees Worked With
Ahmadou Sow
November 05, 2016
Excellent experience! My husband and I have been buying/trading our vehicles from Serra Toyota now for close to 15 years. Always a pleasant experience! Wouldn't trade anywh My husband and I have been buying/trading our vehicles from Serra Toyota now for close to 15 years. Always a pleasant experience! Wouldn't trade anywhere else! More
by Ellakay10
Employees Worked With
Clay Fountain
November 03, 2016
Quick, no haggle car buying I was searching for nice used Tacoma all over the Birmingham area. Once I came across a few good deals at Serra, I was contacted by Allen Burns. What I was searching for nice used Tacoma all over the Birmingham area. Once I came across a few good deals at Serra, I was contacted by Allen Burns. What a nice guy. He took over the search for me, and didn't stop till he had a great, like new Tacoma. I came in after work, and they had me out the door in a couple of hours. They made the whole experience quite painless. Thanks to Allen and the staff at Serra. I'm in the nicest Tacoma I've ever owned, and I've been driving them 22 years now. More
by Hulapopper
Employees Worked With
Allen Burns
November 03, 2016
Thanks! My husband and I bought our car from Serra Toyota, and could not be happier! Allen Burns was amazing, and worked so hard to accommodate our difficult My husband and I bought our car from Serra Toyota, and could not be happier! Allen Burns was amazing, and worked so hard to accommodate our difficult schedule, and made it a simple process altogether! We will be back for our next car soon! More
by Mrs JS
Employees Worked With
Allen Burns
November 02, 2016
Excellent service Had a great experience at Serra Toyota. Josh Jarboe was excellent and got us in the car we wanted for a great price. I would recommend Serra Toyota to Had a great experience at Serra Toyota. Josh Jarboe was excellent and got us in the car we wanted for a great price. I would recommend Serra Toyota to anyone looking for a new or used vehicle. More
by hbrock15
Employees Worked With
Josh Jarboe
November 02, 2016
Painless and Comfortable We dealt w Chris Z. We got the care we wanted for the price we needed. The conversation was easy w no pressure. All questions and concerns were answer We dealt w Chris Z. We got the care we wanted for the price we needed. The conversation was easy w no pressure. All questions and concerns were answered quickly and thoroughly. We will definitely purchase our next car here!!! More
by KtotheT
Employees Worked With
Angela Crowe, Chris Ziadie, Matt Lawley
October 28, 2016
Great Experience! Been with the guy for years. Great service every time! Cannot beat the experience with Chris! Awesome people! Wouldn't consider going anything else! T Been with the guy for years. Great service every time! Cannot beat the experience with Chris! Awesome people! Wouldn't consider going anything else! Trust me! More
by WestonLW
Employees Worked With
Chris Ziadie
October 27, 2016
2013 Tacoma Purchase. I searched everywhere for a Tacoma. No other dealerships are willing to negotiate prices. Everywhere I went I was told no haggle on prices which is cr I searched everywhere for a Tacoma. No other dealerships are willing to negotiate prices. Everywhere I went I was told no haggle on prices which is crap!! I got in contact with Allen Burns at Serra Toyota on a 2013 Tacoma. I got to dealership around 7 p.m. and was leaving with an awesome ride within the hour. Allen gave me all of his attention to explain my needs. Once paperwork started he did everything he could to get me my price right. More
by Howard Smith
Employees Worked With
Allen Burns
October 26, 2016
Car Purchase A huge "Thank You," goes out to Mr. VanDerrick Long.... Serra Toyota is very fortunate to have such an energetic, talented salesperson on its staff. A huge "Thank You," goes out to Mr. VanDerrick Long.... Serra Toyota is very fortunate to have such an energetic, talented salesperson on its staff. More
by Booker, T
Employees Worked With
VanDerrik Long, Shannon Twitty, Aundrae Williams
