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Serra Toyota
Birmingham, AL
2,864 Reviews
At Serra Toyota, Inc in Birmingham, AL, also serving Hoover, Trussville, Pinson, Chalkville and Tuscaloosa, we understand where you buy your new Toyota is just as important as the purchase itself. One visit to our facility at 1300 Centerpoint Parkway in Birmingham and you’ll understand why hundreds of people choose Serra Toyota each month for their new or pre-owned Toyota purchase. Located just minutes from downtown Birmingham, we are convenient to the metro area and open 6 days a week, including our service department to serve you.
20 Years of Experience at Birmingham's Serra Toyota
When you visit Serra Toyota , you’ll experience the friendly and knowledgeable staff you’d expect from a family owned and operated dealership with over 20 years of selling Toyota’s and the selection and resources you demand from a large Toyota dealership.
The sales showroom is equipped with 4 large flat screen TVs to keep you in touch with the news of the day or your favorite show. Relax and enjoy your favorite SEC team’s game while our award-winning sales professionals prepare your new Toyota for delivery.
Our Service lounge is equipped with 2 large flat screen TVs for your favorite show, news channel, or game. You can relax and enjoy the game on Saturdays knowing your Toyota is being serviced by our factory trained Toyota Technicians. We also offer each guest, complimentary breakfast and lunch, free Manicure Mondays, shuttle service, and our “Stay Put Service” which is a complimentary pick up and drop off service . Rental vehicles are available
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 7:30 PM
Tuesday 8:00 AM - 7:30 PM
Wednesday 8:00 AM - 7:30 PM
Thursday 8:00 AM - 7:30 PM
Friday 8:00 AM - 7:30 PM
Saturday 8:00 AM - 7:00 PM
Sunday Closed
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 2,864 reviews
November 06, 2023
Great service and customer care. We’ve always worked with Eric when we’ve gone in for car service and he is fantastic; highly recommend working with him. We’ve always worked with Eric when we’ve gone in for car service and he is fantastic; highly recommend working with him. More
by carosatty
Employees Worked With
Eric
November 03, 2023
My salesman Matt was amazing! Very polite and knowledgeable. Do wish service could get on board! Will definitely be back! Very polite and knowledgeable. Do wish service could get on board! Will definitely be back! More
by Kimmieg1973
Employees Worked With
Matt Williams , Matt Patterson
November 02, 2023
The service department is exceptional! Friendly, fast, and thorough. We purchased our Toyota in 2014 from Serra and have used their service department ever since. Zero complaints! Friendly, fast, and thorough. We purchased our Toyota in 2014 from Serra and have used their service department ever since. Zero complaints! More
by mckenna_m
Employees Worked With
John in the service department was very helpful., Shawn Jenkins
November 01, 2023
The entire process was quick and painless, they even delivered the vehicle the same day. Everyone was so nice and helpful. Will definitely buy future vehicles from them. delivered the vehicle the same day. Everyone was so nice and helpful. Will definitely buy future vehicles from them. More
by mttflm
Employees Worked With
Michael Mahan
October 31, 2023
We have a deep appreciation for Toyota, particularly the Highlander model. This is our fourth Highlander, a 2017 Highlander XLE, which I purchased from Serra Toyota in August. My experience at Serra was Highlander model. This is our fourth Highlander, a 2017 Highlander XLE, which I purchased from Serra Toyota in August. My experience at Serra was mixed. Robert, in Sales, was excellent, and Gary, in Finance, was good. However, our initial experience with the car was somewhat disappointing. We had owned it for a relatively short time, having driven it only a handful of times before we identified an issue with the windshield wiper sensor. Unfortunately, there's a 30-day window for such concerns that we were not informed about, which led to some confusion. We were initially told that bringing the car in for this issue would incur no charge, but this turned out not to be the case. Consequently, my wife's trip to the dealership ended up being a waste of her time. Another issue we noticed was the absence of a plastic plate that typically covers the area where the drive belts are installed. During their used car inspection, they had replaced the drive belt and indicated as much on the records, but it seems this plate was either inadvertently omitted or had never been present. During this same visit, it was quite chilly, and the tire sensor light was illuminated. My wife, noticing this, asked if they could also inspect the tire pressure. Regrettably, this additional service was not provided either. In summary, while we remain loyal to Toyota and their products, our experience with this particular Toyota dealership wasn't entirely satisfactory. The main concern revolves around communication and clarity in their processes. More
by rwlindsay70
Employees Worked With
Robert - Sales; Gary - Finance, Shannon - Service Manager
October 31, 2023
everyone was friendly . i felt welcomed , i wasn’t rushed or anything to pick out my car . joe jenkins took his time and made sure i was satisfied with my purchase i felt welcomed , i wasn’t rushed or anything to pick out my car . joe jenkins took his time and made sure i was satisfied with my purchase More
by alexuscroom
Employees Worked With
Joel , H, Joseph Jenkins
