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Serra Toyota
Birmingham, AL
2,840 Reviews
At Serra Toyota, Inc in Birmingham, AL, also serving Hoover, Trussville, Pinson, Chalkville and Tuscaloosa, we understand where you buy your new Toyota is just as important as the purchase itself. One visit to our facility at 1300 Centerpoint Parkway in Birmingham and you’ll understand why hundreds of people choose Serra Toyota each month for their new or pre-owned Toyota purchase. Located just minutes from downtown Birmingham, we are convenient to the metro area and open 6 days a week, including our service department to serve you.
20 Years of Experience at Birmingham's Serra Toyota
When you visit Serra Toyota , you’ll experience the friendly and knowledgeable staff you’d expect from a family owned and operated dealership with over 20 years of selling Toyota’s and the selection and resources you demand from a large Toyota dealership.
The sales showroom is equipped with 4 large flat screen TVs to keep you in touch with the news of the day or your favorite show. Relax and enjoy your favorite SEC team’s game while our award-winning sales professionals prepare your new Toyota for delivery.
Our Service lounge is equipped with 2 large flat screen TVs for your favorite show, news channel, or game. You can relax and enjoy the game on Saturdays knowing your Toyota is being serviced by our factory trained Toyota Technicians. We also offer each guest, complimentary breakfast and lunch, free Manicure Mondays, shuttle service, and our “Stay Put Service” which is a complimentary pick up and drop off service . Rental vehicles are available
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 7:30 PM
Tuesday 8:00 AM - 7:30 PM
Wednesday 8:00 AM - 7:30 PM
Thursday 8:00 AM - 7:30 PM
Friday 8:00 AM - 7:30 PM
Saturday 8:00 AM - 7:00 PM
Sunday Closed
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 2,840 reviews
June 07, 2015
Watch out for the Finance guy! He will try to stick you with a service plan and a extended warranty and road hazard . When you go into his office and he tells you are being video He will try to stick you with a service plan and a extended warranty and road hazard . When you go into his office and he tells you are being video taped,that should give you a clue. Dont let your gaurd down cause he will try everything in the book to get your money. And Remember you have till the end of your 3 year 36,000 mile warranty to decide if you want to buy a extended warranty or not! And also you can buy the extended warranty from ANY Toyota dealer, even out of state. So shop around More
by NewCarBuyer
Employees Worked With
David Woodall
June 07, 2015
Excellent Service from Mr. Tyrone Cottrell Tyrone Cottrell was very friendly, knowledgeable of the Toyota products, especially the 2015 Highlander that he greatly helped me purchase. He was ver Tyrone Cottrell was very friendly, knowledgeable of the Toyota products, especially the 2015 Highlander that he greatly helped me purchase. He was very honest, straight forward, and very attentive of my needs and budget. Tyrone made my car buying experience pleasant instead of dreadful. I highly recommend him. More
by Reggie Manutd
Employees Worked With
Tyrone Cottrell, Larry Lawson
June 01, 2015
excellent Our dealer was very skilled and friendly about his business. Made us feel at home and welcome and spoke to us and treated us as if we were just friend Our dealer was very skilled and friendly about his business. Made us feel at home and welcome and spoke to us and treated us as if we were just friends popping by. It was am extraordinary visit More
by j.andrew.dill
Employees Worked With
Larry Lawson, Thomas Mimikakis
June 01, 2015
Great customer service! Everyone was so helpful and friendly. When purchasing a new car, there are certain needs and expectations that a purchaser wants to be met. Nick, jarm Everyone was so helpful and friendly. When purchasing a new car, there are certain needs and expectations that a purchaser wants to be met. Nick, jarmaine, and Serra Toyota exceeded all of these. We will definitely be lifetime customers and send all our friends and family to Serra Toyota! More
by Jannahol
Employees Worked With
Jarmaine White
May 30, 2015
Toyota camary se My experience at serra toyota was great I was recently turned down for the same car I was approved for at serra Thomas was great in being patient with My experience at serra toyota was great I was recently turned down for the same car I was approved for at serra Thomas was great in being patient with me making sure I got what I want and the finance officer was just as helpful thanks serra! More
by Serracamary
Employees Worked With
Angela Crowe, Thomas Mimikakis
May 28, 2015
"Professional, Courtious,and Knowledgeable" Serra Toyota has the best salesmen. Yesterday, my husband and I bought our third vehicle from Morgan Smith. It is always an experience without stress Serra Toyota has the best salesmen. Yesterday, my husband and I bought our third vehicle from Morgan Smith. It is always an experience without stress and his approach is seamless. He wants you to know everything about the deal and also about your vehicle. You leave confident and happy that you made the right decision to buy from him and Serra Toyota. More
by May, 2015
Employees Worked With
Chris McDaniel was our finance professional, Morgan Smith
May 28, 2015
excellent service provided I was pleased on how the salesperson work hard to make the deal happen for me to purchase a new vehicle,i have visited several dealerships in the area I was pleased on how the salesperson work hard to make the deal happen for me to purchase a new vehicle,i have visited several dealerships in the area but didn't make the hard effort that my salesperson and the others at serra Toyota.i'm very pleased with my new vehicle and will looking forward in future business as well More
by eterry
Employees Worked With
Chris Ziadie
May 27, 2015
Chris Z. excellent salesman Excellent service by Chris Z. He was easily accessible and answered all questions honestly. Can't ask for more. I highly recommend working with Chris Excellent service by Chris Z. He was easily accessible and answered all questions honestly. Can't ask for more. I highly recommend working with Chris for your car needs. More
by sspatel
Employees Worked With
Chris Ziadie
May 27, 2015
Amazing If you come in to Serra , ask for Chris Ziadie! He is such a great car salesman ! Does above and beyond to get what you need and want . And does not s If you come in to Serra , ask for Chris Ziadie! He is such a great car salesman ! Does above and beyond to get what you need and want . And does not stop until it happens ! Love my new 4 runner, thanks again Chris!!! More
by Tony123
Employees Worked With
David Woodall, Chris Ziadie
