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Serra Toyota
Birmingham, AL
2,877 Reviews
At Serra Toyota, Inc in Birmingham, AL, also serving Hoover, Trussville, Pinson, Chalkville and Tuscaloosa, we understand where you buy your new Toyota is just as important as the purchase itself. One visit to our facility at 1300 Centerpoint Parkway in Birmingham and you’ll understand why hundreds of people choose Serra Toyota each month for their new or pre-owned Toyota purchase. Located just minutes from downtown Birmingham, we are convenient to the metro area and open 6 days a week, including our service department to serve you.
20 Years of Experience at Birmingham's Serra Toyota
When you visit Serra Toyota , you’ll experience the friendly and knowledgeable staff you’d expect from a family owned and operated dealership with over 20 years of selling Toyota’s and the selection and resources you demand from a large Toyota dealership.
The sales showroom is equipped with 4 large flat screen TVs to keep you in touch with the news of the day or your favorite show. Relax and enjoy your favorite SEC team’s game while our award-winning sales professionals prepare your new Toyota for delivery.
Our Service lounge is equipped with 2 large flat screen TVs for your favorite show, news channel, or game. You can relax and enjoy the game on Saturdays knowing your Toyota is being serviced by our factory trained Toyota Technicians. We also offer each guest, complimentary breakfast and lunch, free Manicure Mondays, shuttle service, and our “Stay Put Service” which is a complimentary pick up and drop off service . Rental vehicles are available
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 7:30 PM
Tuesday 8:00 AM - 7:30 PM
Wednesday 8:00 AM - 7:30 PM
Thursday 8:00 AM - 7:30 PM
Friday 8:00 AM - 7:30 PM
Saturday 8:00 AM - 7:00 PM
Sunday Closed
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 2,877 reviews
November 26, 2025
I purchased a 4Runner from this dealership on 11/7/25. I drove 6 hours from Florida to purchase. I was disappointed when I went to finish the purchase to be informed that I was being charge a city tax tha I drove 6 hours from Florida to purchase. I was disappointed when I went to finish the purchase to be informed that I was being charge a city tax that was never disclosed to me. I specifically asked about and outside charges I needed to know about. Well, now it is 11/26/25 and I have yet to have the financial/tax/tag package delivered to my local tag office to get my permanent tag. They sent a new temporary one only after I contacted them. The only reason I am not giving them a one is that the salesman was very nice and easy to work with, Abdul, and the finance member, Joel. The administration that processes the paperwork after the sale is horrible. Sorry, but I can not recommend them. I have a lot of family in the Birmingham area and have shared my experience with Serra Toyota. More
by Torreya66
Employees Worked With
Abdoul Abo Aouda, 4 stars
November 01, 2025
He tried very hard to help me with a car. I have not purchased one yet but he is still working for me I have not purchased one yet but he is still working for me More
by Becky
Employees Worked With
September 04, 2025
Brent Galloway he out standing person work with he help you in anyway he can if it can be done he the man for the job he very nice he work hard make sure you get the car or truck you want he help me a lot you in anyway he can if it can be done he the man for the job he very nice he work hard make sure you get the car or truck you want he help me a lot other places and people couldn’t do what he did if I ever need a new car again I will go to him but I hope this my last car thank you so much he top number one salesman at sera Toyota thanks so much I love my new car the color everything about it More
by Ricorebecca31 @ Gmail.com
Employees Worked With
Brett Galloway
August 30, 2025
I DIDN'T GET A CHANCE TO GET A VEHICLE THAT DAY BUT I HOPE IN THE FUTURE SOON . HOPE IN THE FUTURE SOON . More
by hg849885
Employees Worked With
August 04, 2025
Steve Martin was a super person to work with. He found the perfect vehicle for me. I was very impressed with Steve and Howard Brown. Best dealership and salesman I have ever purchased a vehicle He found the perfect vehicle for me. I was very impressed with Steve and Howard Brown. Best dealership and salesman I have ever purchased a vehicle from. Everyone at Serra I came in contact with were very friendly and helpful. THANK YOU, STEVE. More
by Bbcox1947
Employees Worked With
Steve Martin, Howard Brown, AJ
July 30, 2025
All the years buying cars today was by far the best experience ever. Morgan Smith took time to show my son options that worked for his budget and my son was able to leave with a brand new Toyota Tacoma experience ever. Morgan Smith took time to show my son options that worked for his budget and my son was able to leave with a brand new Toyota Tacoma Triuck. The process was so easy. Rusty in finance also took the time to explain the payment process. We will definitely be repeat customers. Morgan hands down best salesperson I have ever dealt with. Thank you Serra Toyota, Morgan and Rusty! More
by lisagraben23
Employees Worked With
Morgan Smith
