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Serra Toyota
Birmingham, AL
2,858 Reviews
At Serra Toyota, Inc in Birmingham, AL, also serving Hoover, Trussville, Pinson, Chalkville and Tuscaloosa, we understand where you buy your new Toyota is just as important as the purchase itself. One visit to our facility at 1300 Centerpoint Parkway in Birmingham and you’ll understand why hundreds of people choose Serra Toyota each month for their new or pre-owned Toyota purchase. Located just minutes from downtown Birmingham, we are convenient to the metro area and open 6 days a week, including our service department to serve you.
20 Years of Experience at Birmingham's Serra Toyota
When you visit Serra Toyota , you’ll experience the friendly and knowledgeable staff you’d expect from a family owned and operated dealership with over 20 years of selling Toyota’s and the selection and resources you demand from a large Toyota dealership.
The sales showroom is equipped with 4 large flat screen TVs to keep you in touch with the news of the day or your favorite show. Relax and enjoy your favorite SEC team’s game while our award-winning sales professionals prepare your new Toyota for delivery.
Our Service lounge is equipped with 2 large flat screen TVs for your favorite show, news channel, or game. You can relax and enjoy the game on Saturdays knowing your Toyota is being serviced by our factory trained Toyota Technicians. We also offer each guest, complimentary breakfast and lunch, free Manicure Mondays, shuttle service, and our “Stay Put Service” which is a complimentary pick up and drop off service . Rental vehicles are available
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 7:30 PM
Tuesday 8:00 AM - 7:30 PM
Wednesday 8:00 AM - 7:30 PM
Thursday 8:00 AM - 7:30 PM
Friday 8:00 AM - 7:30 PM
Saturday 8:00 AM - 7:00 PM
Sunday Closed
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Top Reviewed Employees
Latest Reviews
November 28, 2025
I'm very happy with my new 2026 Grand Highlander.
I want to thank Mr. Doli because he was very kind, patient, and professional; he answered all my questions politely. Thank you for everything.
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by inoussao881
November 26, 2025
I purchased a 4Runner from this dealership on 11/7/25.
I drove 6 hours from Florida to purchase. I was disappointed when I went to finish the purchase to be informed that I was being charge a city tax tha
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by Torreya66
Employees Worked With
Abdoul Abo Aouda, 4 stars
November 22, 2025
Morgan Smith did a great job helping us with the purchase
of the RAV4 so did everyone else.
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by skinnerwalton
Employees Worked With
Morgan Smith
Dealership Inventory (566 Vehicles)
Photos & Amenities
- After Hours Drop-Off
- Authorized Accessories Store
- Authorized Parts Store
- Cable TV
- Customer Lounge Area
- Drive-In Service
- Express Service
- Free Coffee
- Free Drinks
- Free WiFi
- Pet Friendly
- Quick Lube
- Rental Car Service Onsite
- Shuttle Service
- Television
- Valet Parking
- Vending Machines
