
All Salespeople
Sales Department
Serra Toyota
Birmingham, AL
2,840 Reviews
This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Latest Reviews
May 19, 2025
The folks at this dealership are slime.
Shady, lying, dishonest and all around awful. I wish I’d done my homework before dealing with them. Run far away from this dealership.
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by Nap
Employees Worked With
Gary Wilson
May 17, 2025
Serra Toyota went above and beyond my expectations,
delivering an exceptional car-buying experience from start to finish. Morgan Smith, in particular, was outstanding—demonstrating honesty, professiona
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by hjellison
Employees Worked With
Morgan Smith
May 15, 2025
At Serra Toyota of Birmingham, you truly are treated like
a family member/friend. My mom and I are the proud new owners of a 2025 TOYOTA RAV4 XLE. This is our third Toyota we have purchased from Serra Toyota
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by jessetwilliams1156
Employees Worked With
Michael Shinkle, Tim Mergenthal, John McDonald, Gary Wilson