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Soerens Ford
Brookfield, WI
859 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area.
We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 7:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 859 reviews
May 23, 2025
Soerons Ford goes well above any other service department that I have ever experienced. They are outstanding!! From their service to customer care. Thank you Soerons Ford! that I have ever experienced. They are outstanding!! From their service to customer care. Thank you Soerons Ford! More
by lwolt1030
Verified Customer
May 19, 2025
Great customer service and getting all my parts on time and service my truck in a timely manner and service my truck in a timely manner More
by joncboys2002
May 19, 2025
Customer service was great! He was quick to fix the issue and accommodate our last minute issue. He was quick to fix the issue and accommodate our last minute issue. More
by mformanek_98
Employees Worked With
May 19, 2025
I usually went to a different dealer but Soerens offers better service hours. I will keep coming back to them. better service hours. I will keep coming back to them. More
by JP
Employees Worked With
May 18, 2025
Very knowledgeable on vehicle I was interested in seeing. Upon arrival at dealership the vehicle was washed and exactly where the sales associate said I could find it. The staff were all pleasant and accommo Upon arrival at dealership the vehicle was washed and exactly where the sales associate said I could find it. The staff were all pleasant and accommodating. This is the third vehicle I’ve purchased from Soerens. I’m sure I’ll be back in the future. More
by peterpanspal
May 18, 2025
Very disapointed with service this time told I needed a new battery and it would cost additional $50.00 to install it ! Ihad my car in for oil change was quoted $54.00 over the phone ,I agreed to pay the $ new battery and it would cost additional $50.00 to install it ! Ihad my car in for oil change was quoted $54.00 over the phone ,I agreed to pay the $190.00 price for oil change .I would like to thank the parts department for reopening so I could purchase the battery and take it home with me to install In the past I have had very good service but this time was not good. More
by mmaeeknapp
May 18, 2025
Very nice and easy check in Also it's always nice to chat with Pete who sold me my car with Pete who sold me my car More
by ashleyschleker
May 18, 2025
Helpful & courteous They let me know when my oil change was complete. I also had other work done & they completed that in timely manner & notified me when it was completed & ready for pick up. was complete. I also had other work done & they completed that in timely manner & notified me when it was completed & ready for pick up. More
by katz4kt
May 15, 2025
Everything was fine including appointment scheduling, check in, comfortable waiting area. My only disappointment was not having a car wash included with my service. Just seems wrong. check in, comfortable waiting area. My only disappointment was not having a car wash included with my service. Just seems wrong. More
by kfrailing0
