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Soerens Ford
Brookfield, WI
960 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area.
We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 7:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 960 reviews
September 04, 2025
Computers went down, never got a receipt. Popcorn was good. I keep coming back. Surveys anoy me. Popcorn was good. I keep coming back. Surveys anoy me. More
by Jodifellin
Verified Customer
September 02, 2025
Very knowledgeable. Work was done very well. Appreciate the service writer and how easy he was to work with. Work was done very well. Appreciate the service writer and how easy he was to work with. More
by r_seroogygtx
September 02, 2025
The service manager, Kurt is extremely helpful and we’ll go out of his way to make sure you’re taking care of correctly go out of his way to make sure you’re taking care of correctly More
by Brian Hoch
Employees Worked With
August 28, 2025
Very friendly and informative salesman. No pressure, no gimmicks, just straight up facts and figures. I’d recommend them to anyone. No pressure, no gimmicks, just straight up facts and figures. I’d recommend them to anyone. More
by SteveM
August 27, 2025
Would recommend Soren’s to anyone for service or sales . Fast service , courteous and friendly staff. Been going there for years Fast service , courteous and friendly staff. Been going there for years More
by petersmustag
Employees Worked With
August 27, 2025
Pick up and delivery is great. People who pickup a delivery were very nice. Price of bill good. The service people call with concerns and fixed everything needed. Gave me info on n People who pickup a delivery were very nice. Price of bill good. The service people call with concerns and fixed everything needed. Gave me info on new tires. Thank you More
by bigallebal1952
Employees Worked With
Linden Hannon
