Dealer Reviews
Cars for Sale
Dealer Log In
All Salespeople
Sales Department
Soerens Ford
Brookfield, WI
1,020 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area.
We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
Read More
This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 6:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Filter Reviews by Keyword
By Type
Showing 1,020 reviews
November 08, 2025
I have always had exceptional experiences with the staff at this dealership. Top notch organization. at this dealership. Top notch organization. More
by Miltown mechanic
November 08, 2025
The experience was absolutely amazing, and the sales staff was incredibly transparent. From the moment I walked in, they took the time to understand exactly why I wanted this Mercedes SUV and made the e staff was incredibly transparent. From the moment I walked in, they took the time to understand exactly why I wanted this Mercedes SUV and made the entire process smooth and stress-free. No hidden fees, no pressure—just clear pricing, honest answers, and a genuine focus on getting me into the right vehicle. They walked me through every option, explained the financing in plain language, and made sure I left feeling confident in my purchase. The dealership was clean, the staff was friendly, and the follow-up has been excellent. This is how car buying should be—professional, efficient, and customer-first. Highly recommend Soerens Ford to anyone in the market. Five stars all the way! More
by whoisjustinm
Verified CustomerNovember 06, 2025
The guy who dropped off my truck at my place of work after the service smelled terrible and now my car smells terrible. after the service smelled terrible and now my car smells terrible. More
by jamespetersen23
November 05, 2025
Did a great job. Followed through on the warranty on parts, fixed the issues, and explained things very well. Followed through on the warranty on parts, fixed the issues, and explained things very well. More
by Cwagner154
November 05, 2025
Sorens did my check up for my Florida trip. They completely missed topping off the cooling fluid. I had the engine light come on halfway to Florida coolant was 6 quarts low. If I hadn’t been s They completely missed topping off the cooling fluid. I had the engine light come on halfway to Florida coolant was 6 quarts low. If I hadn’t been smart enough to pull over on the highway, this could have cost me my car. It did cost me two nights hotel in Chattanooga and two days on a weekend visit to a Firestone dealer. More
by ortfather
Employees Worked With
Scott
November 05, 2025
My experience was great. While they made me aware of conditions that needed tending, they were not too pushy and answered all of my questions. While they made me aware of conditions that needed tending, they were not too pushy and answered all of my questions. More
by waxphilosophic
Employees Worked With
November 04, 2025
Did a great job with my recall work. Even picked up my car from work. Even picked up my car from work. More
by peter90
