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Soerens Ford
Brookfield, WI
1,085 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area.
We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 6:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 1,085 reviews
October 22, 2025
Soerens Ford is an outstanding company to work with! The service is top shelf, and I can not say enough about the superior people that took care of me!! The service is top shelf, and I can not say enough about the superior people that took care of me!! More
by THOFSTE57
Verified CustomerEmployees Worked With
Marjorie Walter & Hilyndon from the service department.
October 22, 2025
Great service as usual. I have switched from the Oconomowoc dealer to Brookfield because of that. I have switched from the Oconomowoc dealer to Brookfield because of that. More
by mona
Employees Worked With
October 22, 2025
Just a routine works package appointment so pretty straightforward. Slower check in process than normal, but the maintenance portion of the process was quicker. straightforward. Slower check in process than normal, but the maintenance portion of the process was quicker. More
by rjravanelli
October 20, 2025
Got home and noticed the vehicle was missing a rear floor mat. Let salesman know about it and have not received the missing mat. mat. Let salesman know about it and have not received the missing mat. More
by brunkster2
October 18, 2025
Good everyone was polite, There was do a great job that was the first time I had any problem with the mechanic couldn't change the tires because you couldn't find a log nut lock was the first time I had any problem with the mechanic couldn't change the tires because you couldn't find a log nut lock More
by Miklor
Employees Worked With
Tim , he did a great job the guy that was supposed to rotate my tires couldn't find the lug nut lock, but it was laying right in the dash in an orange bag
October 17, 2025
Soeren’s is friendly and helpful, and they do what they say they’ll do. say they’ll do. More
by JEFFLIPPERTTILE
Employees Worked With
October 15, 2025
Great Customer service. In and out in a timely manner. Great job explaining possible future service needed. In and out in a timely manner. Great job explaining possible future service needed. More
by lbcoolj2003
