Back

Soerens Ford

Brookfield, WI

4.6
1,086 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area. We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
Contact Dealership

18900 W. Capitol Drive

Brookfield, WI

53045

Directions

By Type

Showing 1,086 reviews

October 02, 2025

Many thanks to both Frank G. (sales) and Katie S. (service), as they were an absolute pleasure to deal with. In a world that’s losing focus on customer service, it was beyond re More

by Rich
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Frank Grutza
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Katie Steuber
October 01, 2025

Very friendly and professional service. Service Service fast and very professional. Advisor did a great job. More

by Mike B
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Alex Kagan
September 29, 2025

Second Time, Same Issues: Billing Confusion, Communication Breakdowns, and Unwanted Add-ons.. This is likely my second and last time scheduling an oil change at this dealership. Both complime More

by a
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
NA
September 26, 2025

Should not take 3 weeks to have a starter replaced. Very surprised that the cost was almost $1100 More

by rneitzell
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Don’t recall
September 26, 2025

Had new tires installed and everything went great! Katie took good care of it and got it done super quick for me. More

by bradleym0
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Curtis Vossekuil
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Katie Steuber
September 26, 2025

I love the service, the follow up and the attention to detail. Specifically, I love that they pick up my car and drop it back off. More

by JOELGERSTNER
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Theresa Miller
September 26, 2025

Very satisfied working with everybody at Soerens Ford! Frank Grutza in used vehicle sales was very good and professional! More

by williammatt
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Todd Ridder
5.0
This rating includes all reviews, with more weight given to recent reviews.
Frank Grutza
5.0
This rating includes all reviews, with more weight given to recent reviews.
Kyle Richards
5.0
This rating includes all reviews, with more weight given to recent reviews.
September 25, 2025

Soren’s did great work on replacing my car door window? I have always given 5 star reviews over the past several years. However. I was really disappointed that my repair estimate went up by $400 from the o More

by keithshean
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
None of the above; it was a lady
September 25, 2025

Outstanding service from the team, dealership was very clean and the staff was helpful. Appreciate their assistance More

by zachv1
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Curtis Vossekuil
5.0
This rating includes all reviews, with more weight given to recent reviews.
Spencer Beard
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Scott Blankenheim
September 18, 2025

The Soerens team did everything they could to ensure I was comfortable with my transaction. More

by cflaherty85
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Todd Ridder
5.0
This rating includes all reviews, with more weight given to recent reviews.
Pete Kraut
5.0
This rating includes all reviews, with more weight given to recent reviews.
...
12
...