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Soerens Ford
Brookfield, WI
1,037 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area.
We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 6:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 1,037 reviews
Verified Customer
November 16, 2025
Came in for a new turbo. They were able to repair/replace the turbo. However, when I took it home and started it the next morning, something was obviously wrong. Called Alex They were able to repair/replace the turbo. However, when I took it home and started it the next morning, something was obviously wrong. Called Alex right away and he had me come back in after work. Took a loaner home, but Alex was able to have it looked at and fixed that evening. More
by twashburn09
Employees Worked With
Alex. He was awesome!
November 14, 2025
Handled my car repair with absolute professionalism and transparency. One of the most kindest people I've ever had the pleasure of meeting. transparency. One of the most kindest people I've ever had the pleasure of meeting. More
by kmagna87
November 13, 2025
Alex Kagan and Chris Bisone are two of the nicest and most knowledgeable mechanics I have ever encountered. I trust them to fix my vehicles. I bring all five of my vehicles to Soerens for service. Even most knowledgeable mechanics I have ever encountered. I trust them to fix my vehicles. I bring all five of my vehicles to Soerens for service. Even the three Non-Ford vehicles I have. More
by kzhea
Employees Worked With
Alex Kagan, Chris Bisone, Nate Wood, Isiah Poland
November 12, 2025
Awesome Very complete service experience and very happy with the service I always receive there with the service I always receive there More
by elvisg
November 10, 2025
Chris sold me the car. He is an excellent salesperson and did a great job. He is an excellent salesperson and did a great job. More
by David Hernke
November 09, 2025
Nice to see quality and dependable service in this current era of treating customers horribly current era of treating customers horribly More
by Rob Golner
