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Soerens Ford
Brookfield, WI
1,149 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area.
We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 6:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 1,149 reviews
February 11, 2026
It was a great experience and outstanding communication The key differentiator that we love is Soeren's valet of picking up and delivering the Bronco home The key differentiator that we love is Soeren's valet of picking up and delivering the Bronco home More
by Andy042
Verified CustomerEmployees Worked With
I worked with Linden
February 09, 2026
I still have to go back for another recall and schedule another visit for a mechanic to look at my trunk. It's frustrating to have so many Ford recalls on this vehicle and not be able to get all of the ser another visit for a mechanic to look at my trunk. It's frustrating to have so many Ford recalls on this vehicle and not be able to get all of the services I need at once. More
by rdobrauc
Employees Worked With
Zach
February 09, 2026
Our vehicle broke down and needed a toll. You gave me the # for Ford roadside. After the toll you had me back on the road in just over 24 hours. Very pleased with the service. You gave me the # for Ford roadside. After the toll you had me back on the road in just over 24 hours. Very pleased with the service. More
by theourys
February 07, 2026
Quoted wrong labor but I agreed to get it done. When truck was done I had no heat. Called and set up to get in Monday for repairs. Not happy! Needed to drive and it constantly overheated. Called an When truck was done I had no heat. Called and set up to get in Monday for repairs. Not happy! Needed to drive and it constantly overheated. Called and got towing service and towed to the garage. Got loaner and truck back on Monday. Poor performance by the service technician Should have checked his work properly. Changed my mind about buying new cars from the dealership More
by WILMS4
Employees Worked With
Katie and several other
February 06, 2026
Good service. Nice people. Honesty. Not necessary. Nice area to wait. Prompt service. I have said it all. Nice people. Honesty. Not necessary. Nice area to wait. Prompt service. I have said it all. More
by jlplonski
February 05, 2026
SOERENS FORD advertises as the “nice guys” they treat customers like family, few businesses achieve such a turnkey culture of loyalty to clients plus a genuine civic decency. The SOERENS family never inf customers like family, few businesses achieve such a turnkey culture of loyalty to clients plus a genuine civic decency. The SOERENS family never inflates the service charge plus their work ethic epitomizes at FORD Quality Is Job #1. They are so superb I transact ALL repair service there regardless of OEM manufacturer brand. I am always given OEM parts NOT aftermarket with a detailed diagnostic explanation. Moreover they are patient with your payment NOT charging you storage fees. I am a lifetime loyalty customer with over $40,000 in body shop repairs sine the 1990’s. More
by Brian G Rafn
February 05, 2026
Always a good experience Pickup service is convenient and the drivers are always nice as well. So far happy with the service the drivers are always nice as well. So far happy with the service More
by Chris
February 05, 2026
Always a good experience Pickup service is convenient and the drivers are always nice as well. So far happy with the service the drivers are always nice as well. So far happy with the service More
by Chris
