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Soerens Ford
Brookfield, WI
1,417 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area.
We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 6:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 1,417 reviews
August 03, 2026
They were very professional! They got me in and out in a timely matter! I would definitely go back for service again They got me in and out in a timely matter! I would definitely go back for service again More
by wbburkard
Verified Customer
August 03, 2026
The staff there are always friendly and really helpful. They don’t treat me like a customer or just a fan—they treat me like family. They don’t treat me like a customer or just a fan—they treat me like family. More
by forever_ely
August 03, 2026
The service was done as expected but it took a very long time. I was told 35-40 minutes but it took over 1.5 hours for just an oil change. There was no communication on the status of my vehicle until I aske time. I was told 35-40 minutes but it took over 1.5 hours for just an oil change. There was no communication on the status of my vehicle until I asked as I was running late for a work meeting. More
by Twmagnor
Employees Worked With
The employee I worked with isn’t listed
August 02, 2026
Professional, competent and fair. Excellent service. Kept me updated. Diagnosed the issue and gave me a quote to repair. After taking apart the differential they determined many parts Excellent service. Kept me updated. Diagnosed the issue and gave me a quote to repair. After taking apart the differential they determined many parts could be reused saving my $1000. I truly appreciate the honesty. Thank you Spencer and Soerens More
by RDURICA1
August 02, 2026
Very helpful Driving a hybred( no spare) & having a tire problem the soerens guys got me back on the road & found a replacement tire the next day a big thanks for their dedication to me the customer problem the soerens guys got me back on the road & found a replacement tire the next day a big thanks for their dedication to me the customer More
by ckkelley150
Employees Worked With
Hector Kurt Mike Chris Timmy
July 30, 2026
The best waiting room! I love the hot chocolate. Every one is so friendly and helpful I love the hot chocolate. Every one is so friendly and helpful More
by dmariewhitney
Employees Worked With
July 30, 2026
Knowledgeable. Great customer service No I already wrote a review. I have no more words to use Great customer service No I already wrote a review. I have no more words to use More
by kim.walls1
July 30, 2026
Always excellent service. Prices are reasonable. Waiting area clean and functional. Good overall quality of mechanics Prices are reasonable. Waiting area clean and functional. Good overall quality of mechanics More
by RTTOX
Employees Worked With
