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Soerens Ford
Brookfield, WI
1,484 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area.
We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 6:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 1,484 reviews
September 16, 2026
I took my vehicle in for a recall check up, my vehicle was there for four hours. Then I was called with $1,700.00 in recommended repairs. One being my wipers which were Bosch and only 6 months old, the wi was there for four hours. Then I was called with $1,700.00 in recommended repairs. One being my wipers which were Bosch and only 6 months old, the wipers are not streaking More
by Bpyelmene
Verified Customer
September 15, 2026
This was my first time at Soerens and from my first interaction to my last, everyone was cheerful and positive to deal with. interaction to my last, everyone was cheerful and positive to deal with. More
by EEGMEG
September 14, 2026
I was greeted and signed in promptly. They knew why I was there. At the end, I was surprised to find out I had enough reward points to have my service for free! They knew why I was there. At the end, I was surprised to find out I had enough reward points to have my service for free! More
by Susie Q
Employees Worked With
Don't remember. I worked with one man on the entry point and one on the exit point. Both were great!
September 14, 2026
I can't say enought of this place. It was estimated to take a week to get the work done on my car. I dropped my car off on Tuesday late morning for body work and they shop was already It was estimated to take a week to get the work done on my car. I dropped my car off on Tuesday late morning for body work and they shop was already calling me that Thursday to come pick it up. They did excellent work. More
by kkrn
September 11, 2026
Awesome service from hector tim and Alex great customer service that’s all great job parts department also nice to work with service that’s all great job parts department also nice to work with More
by Tom loesl
