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Soerens Ford

Brookfield, WI

Overview
Employees
Reviews
Vehicles
4.6
1,527 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area. We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
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18900 W. Capitol Drive

Brookfield, WI

53045

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Showing 1,527 reviews

October 07, 2026

Very convenient, responsive, professional, and kind Alex was helpful on the phone and seemed genuinely interested in helping and making Soeren's Ford look good. More

by st_freiburger
Recommend Dealer
Yes
Employees Worked With
Alex via phone
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October 05, 2026

Had an appointment to get my oil changed. Appointment went as I had expected. No issues. More

by rjfehl
Recommend Dealer
Yes
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October 05, 2026

Spencer was the best. Very accommodating and communicative. Did everything he could to get my truck done on time before i got back from vacation. Definitely an asset to So More

by aoverturf0
Recommend Dealer
Yes
Employees Worked With
Spencer Beard
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Spencer Beard
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October 05, 2026

It was quick and easy. Very convenient, would do it again No I won't. Thank you More

by 61engco
Recommend Dealer
Yes
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October 05, 2026

It was quick and easy. Very convenient, would do it again No I won't. Thank you More

by 61engco
Recommend Dealer
Yes
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October 04, 2026

It completely met my expectations. The time it took was good. The waiting room and internet are great. More

by rschmidt56
Recommend Dealer
Yes
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October 04, 2026

Honest and forthright. Good communication. No They made sure to ask about the background issues I had with the truck and even brought the tech out to speak with me before b More

by N.niedermann
Recommend Dealer
Yes
Employees Worked With
Alex K.
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October 03, 2026

Worked with Mikey for service for transmission service. He did everything I asked with inspection of an oil sample. I will consider Soren’s when I need future work. They offered the best price for my tran More

by CRAMBORACINGWOO
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Mikey
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October 02, 2026

We worked with Mikey before, so it was really nice to discuss the problem we had going on and he knew the history. We also love the delivery feature and once the service is finished. More

by mlsvgls
Recommend Dealer
Yes
Employees Worked With
Mikie
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October 02, 2026

They are always very helpful and professional No thanks Why Five more words here now More

by michelle.hagopian
Recommend Dealer
Yes
Employees Worked With
Alex
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