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Soerens Ford
Brookfield, WI
1,567 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area.
We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 6:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 1,567 reviews
Verified Customer
October 29, 2026
Love soerens great work for good prices Always able to get me in and the valet service is appreciated get me in and the valet service is appreciated More
by brett.lauren.becker
October 29, 2026
the service writers were very polite along along with the techs, they madr sure everything was perfect techs, they madr sure everything was perfect More
by micahgrooms7
Employees Worked With
October 28, 2026
I had a drop off appointment scheduled. service called to offer pick up and drop off option, even provided a new service date to make it work. Guys at pick up and drop off were polite. Was service called to offer pick up and drop off option, even provided a new service date to make it work. Guys at pick up and drop off were polite. Was kept updated on work throughout day. Pick up service is a life saver More
by rknippel1
October 27, 2026
Soerens has been our dealership for over twenty years. We have purchased numerous cars for ourselves and family members We have purchased numerous cars for ourselves and family members More
by tzimmerman1663
October 25, 2026
Soerens Ford provided a pleasant purchase experience for our new 2026 Ford Maverick. Tyler in sales was very responsive in finding exactly the Lariat trim model with the features we wanted at a fair price. our new 2026 Ford Maverick. Tyler in sales was very responsive in finding exactly the Lariat trim model with the features we wanted at a fair price. The finance and service departments were also responsive and provided a competitive finance rate with and even picked up and dropped off our truck for the paint protection treatment and the the bed cover installation More
by Rob
Employees Worked With
Tyler Peardon in Service, Dean in Service
