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Soerens Ford
Brookfield, WI
365 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area.
We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 7:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 365 reviews
November 14, 2016
Quick and easy I enjoy being able to use the Owner Advantage card. It's a great way to great service at competitive prices. Please continue that program. I enjoy being able to use the Owner Advantage card. It's a great way to great service at competitive prices. Please continue that program. More
by Mark
Employees Worked With
Michael
Helpful November 12, 2016
Simply The Best I was originally introduced to Soerens a number of years ago when another Ford dealer could not solve my issue on the Windstar I owned after several I was originally introduced to Soerens a number of years ago when another Ford dealer could not solve my issue on the Windstar I owned after several visits . Soerens took care of us, got the job done and completed the repair under warranty. So when we were looking for a new vehicle and had decided on a Ford Explorer there was only 1 choice. Dean and Dan found us the right vehicle and made everything quick and painless!! Rachel and her crew in the body shop made everything look like new and we are again happy Soerens customers! I would recommend Soerens to anyone looking to buy or have a vehicle serviced! The home of the nice guys is not just a slogan they really do it! More
by Explorer Sport
Employees Worked With
Dean Hoyt, Dan, Rachel M
November 02, 2016
Tune up The service department is friendly and efficient. I am confident they will complete the work needed in a complete and timely manner. Jeff is great! The service department is friendly and efficient. I am confident they will complete the work needed in a complete and timely manner. Jeff is great! More
by f-150
Employees Worked With
Jeff
November 01, 2016
Flat tire, not flat service! Service was quick and the staff was polite. Nice waiting room and lots of tasty goodies! I was informed that the service would take 30 minutes and tha Service was quick and the staff was polite. Nice waiting room and lots of tasty goodies! I was informed that the service would take 30 minutes and that's exactly the time it took! More
by Meller23
Employees Worked With
Don't remember name
October 31, 2016
New 2016 Ford F-250 What an awesome experience! New guy John S did a great job walking me through all the feature of my new truck and answering any questions I had. Anne What an awesome experience! New guy John S did a great job walking me through all the feature of my new truck and answering any questions I had. Anne made purchasing my new truck a snap and a very enjoyable experience! More
by JGS
Employees Worked With
Anne Fredrickson and John S
October 28, 2016
Great Service as Always Great service as always. Keep up the good the good work. The service entry drive ways had cars blocking the entry rather then pulling forward. Suggest Great service as always. Keep up the good the good work. The service entry drive ways had cars blocking the entry rather then pulling forward. Suggest that the service writers move the cars forward when they see this happening so other customers can pull in. More
by Ken
Employees Worked With
don't know
October 28, 2016
Thanks for taking me on short notice I called at 7:15 AM to see if you could work me in for an oil change. Yes, if I could be in by 8:00AM. I was in at 7:55. I added a request to check I called at 7:15 AM to see if you could work me in for an oil change. Yes, if I could be in by 8:00AM. I was in at 7:55. I added a request to check a tire for a slow leaak. Wish was granted and a screw was found. Tire was fixed, oil was changed . I was happy, thanks. More
by Richard Hahn
Employees Worked With
Marjorie Pimlott
October 28, 2016
Buying a used SRT It was real smooth. I was disappointed in my trade value. The car I purchased out weighed the loss. They were very professional and everything went ve It was real smooth. I was disappointed in my trade value. The car I purchased out weighed the loss. They were very professional and everything went very smooth. More
by bobw
Employees Worked With
Adam Thiel, Dean Hoiyt, and Anne in finace
October 26, 2016
Simple Jon Schneck facilitated the transaction well and is following up on the remaining details - scratch, mats, roof rack. He also took ample time to famil Jon Schneck facilitated the transaction well and is following up on the remaining details - scratch, mats, roof rack. He also took ample time to familiarize us with newer features. Nice guy. More
by explr2017
Employees Worked With
Jon Schneck, Ella G.
October 23, 2016
Fantastic Everything was great. Went smoothly. All questions answered. Would highly recommend this Ford dealership to anyone in the market for a car. Will keep Everything was great. Went smoothly. All questions answered. Would highly recommend this Ford dealership to anyone in the market for a car. Will keep coming back for years. More
by DaPearl
Employees Worked With
Mike Walsh
