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Soerens Ford

Brookfield, WI

4.6
1,127 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area. We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
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18900 W. Capitol Drive

Brookfield, WI

53045

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Showing 1,127 reviews

January 13, 2026

Very friendly the only thing we didn’t care for was the pressure to but an extended warranty More

by jmorris30
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Todd Ridder
5.0
This rating includes all reviews, with more weight given to recent reviews.
Kyle Richards
4.0
This rating includes all reviews, with more weight given to recent reviews.
January 12, 2026

It was quick and efficient. The service was good and took less than an hour. More

by dweber29
Recommend Dealer
Yes
Employees Worked With
Spencer Beard
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Spencer Beard
January 12, 2026

Dropped off vehicle for a recall issue. In and out in a timely manner. Offered the drop off service at home. No issue! More

by SJEKE5
Recommend Dealer
Yes
January 12, 2026

Great service. Keep me updated on what needs to be done. Good counter personnel & helpful More

by ontheledo
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Mark
January 12, 2026

Prompt. .friendly..loved the courtesy service that was offered Very satisfied with everyone that I spoke with..excellent customer service from start to finish More

by pamm.willoughby
Recommend Dealer
Yes
Employees Worked With
Katie
January 12, 2026

Soren’s has always provided above average service with excellent communication and reasonably fast routine maintenance packages. More

by BlueBesseF150
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Curtis Vossekuil
5.0
This rating includes all reviews, with more weight given to recent reviews.
Spencer Beard
5.0
This rating includes all reviews, with more weight given to recent reviews.
January 11, 2026

They did a great job and Katie was a big help also. She helped out with the rebate also. More

by sueseidl
Recommend Dealer
Yes
January 11, 2026

Terrible experience. Had to bring the car in 3 times to fix the issue. Fixes were done incorrectly and missed - resulted in severe safety issues. I asked to speak More

by kdstemke
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Curtis Vossekuil
1.0
This rating includes all reviews, with more weight given to recent reviews.
Spencer Beard
1.0
This rating includes all reviews, with more weight given to recent reviews.
January 09, 2026

Spencer was great, he was very knowledgeable and helpful. He really looked for the right deal for us. He did a great job. More

by 61engco
Recommend Dealer
Yes
Employees Worked With
Spencer Beard
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Spencer Beard
January 09, 2026

Very good service. Fast and complete. Staff was friendly and knowledgeable. No complaints at all More

by radmanTim
Recommend Dealer
Yes
Employees Worked With
Katie