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Soerens Ford
Brookfield, WI
1,127 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area.
We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 6:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 1,127 reviews
January 13, 2026
Very friendly the only thing we didn’t care for was the pressure to but an extended warranty pressure to but an extended warranty More
by jmorris30
Verified Customer
January 12, 2026
It was quick and efficient. The service was good and took less than an hour. The service was good and took less than an hour. More
by dweber29
January 12, 2026
Prompt. .friendly..loved the courtesy service that was offered Very satisfied with everyone that I spoke with..excellent customer service from start to finish .friendly..loved the courtesy service that was offered Very satisfied with everyone that I spoke with..excellent customer service from start to finish More
by pamm.willoughby
Employees Worked With
Katie
January 12, 2026
Soren’s has always provided above average service with excellent communication and reasonably fast routine maintenance packages. excellent communication and reasonably fast routine maintenance packages. More
by BlueBesseF150
January 11, 2026
Terrible experience. Had to bring the car in 3 times to fix the issue. Fixes were done incorrectly and missed - resulted in severe safety issues. I asked to speak Had to bring the car in 3 times to fix the issue. Fixes were done incorrectly and missed - resulted in severe safety issues. I asked to speak to a manager the third time - was told that one wasn’t available and that they would never call me back. I asked for a call back. Three weeks later I have never heard from a manager. Unacceptable. More
by kdstemke
January 09, 2026
Spencer was great, he was very knowledgeable and helpful. He really looked for the right deal for us. He did a great job. He really looked for the right deal for us. He did a great job. More
by 61engco
