Dealer Reviews
Cars for Sale
Dealer Log In
All Salespeople
Sales Department
Soerens Ford
Brookfield, WI
1,447 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area.
We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
Read More
This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 6:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Filter Reviews by Keyword
By Type
Showing 1,447 reviews
August 17, 2026
Great service. Done before promised time!!! The staff was very knowledgeable and friendly. Curt was great. Someone needs to give him a raise. Done before promised time!!! The staff was very knowledgeable and friendly. Curt was great. Someone needs to give him a raise. More
by SIDEBIKE1010
Verified CustomerAugust 13, 2026
Good I had a good experience. This time I was not given a quote of the estimated charges ahead of time which would've liked. I didn't know the cost until I picked up the vehicle This time I was not given a quote of the estimated charges ahead of time which would've liked. I didn't know the cost until I picked up the vehicle More
by Todd R
Employees Worked With
Alex
August 12, 2026
Mike Chapman was great to work with. He kept me informed, answered all my questions, etc. The turn around time was too long, but between part availabilities, dealing with extended warran He kept me informed, answered all my questions, etc. The turn around time was too long, but between part availabilities, dealing with extended warranty approvals, etc., it going to take longer. Nate, the service tech, found additional items that needed addressing, so that increased the turn around time as well. Overall, I'm happy all has been addressed. More
by mckadow6142
Employees Worked With
Mike Chapman, Nate (service tech)
August 12, 2026
Great service and dine in timely fashion. Would go back for sure. Keep up the great service. Would go back for sure. Keep up the great service. More
by kadjeff2
August 12, 2026
I have purchased other vehicles from this dealer and always are helpful and courteous. Give them a 5 star always are helpful and courteous. Give them a 5 star More
by cstreski1
