Dealer Reviews
Service Reviews
Cars for Sale
Dealer Log In
All Salespeople
Sales Department
Soerens Ford
Brookfield, WI
880 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area.
We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
Read More
This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 7:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Filter Reviews by Keyword
By Type
Showing 880 reviews
May 18, 2025
Helpful & courteous They let me know when my oil change was complete. I also had other work done & they completed that in timely manner & notified me when it was completed & ready for pick up. was complete. I also had other work done & they completed that in timely manner & notified me when it was completed & ready for pick up. More
by katz4kt
Verified Customer
May 15, 2025
Everything was fine including appointment scheduling, check in, comfortable waiting area. My only disappointment was not having a car wash included with my service. Just seems wrong. check in, comfortable waiting area. My only disappointment was not having a car wash included with my service. Just seems wrong. More
by kfrailing0
May 14, 2025
I think communication and response time has significantly declined. Level of customer service is very low based on my recent experience. declined. Level of customer service is very low based on my recent experience. More
by cosy80
May 12, 2025
Excellent job done by the team at Soerens Ford. Great group to do repairs with . Timely service Great group to do repairs with . Timely service More
by Wrabehl
May 12, 2025
Very well run shop. . and honest with their diagnosis, with what the problem was.. no hidden motives . and honest with their diagnosis, with what the problem was.. no hidden motives More
by dliggans
Employees Worked With
May 11, 2025
Service people are always polite and friendly. They answer any questions and explain what the issues are with the car and what needs to be done. Service area is always neat and clean. They answer any questions and explain what the issues are with the car and what needs to be done. Service area is always neat and clean. More
by momziino
May 10, 2025
I cannot thank this service department enough! Amazing customer service and car repair also. I am from Northern WI and had serious car trouble on a Saturday afternoon and they fit me in on Monday Amazing customer service and car repair also. I am from Northern WI and had serious car trouble on a Saturday afternoon and they fit me in on Monday morning and then fixed my car in a couple hours so I could drive home safely. All personnel were easy to talk to. Linden was great! Thank you!! More
by Ann
Employees Worked With
Linden
May 10, 2025
Service department was great. Very professional. My service was completed in a timely manner. Great job. Very professional. My service was completed in a timely manner. Great job. More
by Mike B
Employees Worked With
May 08, 2025
Salesperson Travell was EXTREMELY awesome to work with. I do not have any buyer's remorse buying thru Soren's. Exceptional people to work with. I would definitely recommend Soren's hands down. I do not have any buyer's remorse buying thru Soren's. Exceptional people to work with. I would definitely recommend Soren's hands down. More
by baylee6468
Employees Worked With
Travell Coleman
May 05, 2025
Awesome experience. Salesperson Matt was super knowledgeable. I would highly recommend Soerens Ford for your next vehicle. Salesperson Matt was super knowledgeable. I would highly recommend Soerens Ford for your next vehicle. More
by Mike B
