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Soerens Ford
Brookfield, WI
1,536 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area.
We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 6:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 1,536 reviews
August 22, 2025
Had issues with communication. Mostly with the automated phone messages. This delayed messages about service needs being forwarded to the correct person, and messages to us -regard Mostly with the automated phone messages. This delayed messages about service needs being forwarded to the correct person, and messages to us -regarding valet pick up and service appointment- not being received. More
by NeighborGirl
Verified CustomerEmployees Worked With
Rosemarie and Landon (?)
August 22, 2025
I always have my car serviced at Sorens Ford. I get excellent service. During this visit, I was informed that my cabin filter needed to be changed at 20k miles, there is no record of this being d I get excellent service. During this visit, I was informed that my cabin filter needed to be changed at 20k miles, there is no record of this being done. I was surprised to learn that this fell through the cracks and I was not informed. More
by patricegilman
August 22, 2025
I’ve been taking my Mustang to Soren’s for years. They always do an excellent job. They always do an excellent job. More
by Craig
August 21, 2025
The staff was friendly and accommodating from the time we first looked at the truck until we purchased it. The sales team took care of a mechanical issue immediately when I brought in the truck a few days af first looked at the truck until we purchased it. The sales team took care of a mechanical issue immediately when I brought in the truck a few days after the purchase. Throughout the process our sales person followed up with us several times to make sure everything was good with the truck. More
by Myitbos
Employees Worked With
Mark Borkowski
August 18, 2025
I have always had a great experience when I needed service. I will continue to come back for my services needs. service. I will continue to come back for my services needs. More
by Laverne Davis
Employees Worked With
August 17, 2025
Everyone was very helpful and made the car buying process easy. Would definitely recommend anyone looking for a vehicle to come here. easy. Would definitely recommend anyone looking for a vehicle to come here. More
by jdthompson1977
August 17, 2025
Great experience. They came and picked up my car and brought it back. Called with updates. Very pleased with results They came and picked up my car and brought it back. Called with updates. Very pleased with results More
by PEPLAMB
Employees Worked With
August 15, 2025
We love using soerens for our cars - the pick up and drop off service is excellent, as is the mobile service. They’ve been fair, responsive and dependable. off service is excellent, as is the mobile service. They’ve been fair, responsive and dependable. More
by Erica K
Employees Worked With
Alex
August 13, 2025
Estimate was given and excepted and four days later my truck was picked up and looking brand new again. Excellent work. Becky was great in handling the whole situation. truck was picked up and looking brand new again. Excellent work. Becky was great in handling the whole situation. More
by Gene Everhard
Employees Worked With
Becky Henzig
