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Soerens Ford
Brookfield, WI
1,471 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area.
We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 6:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 1,471 reviews
June 18, 2025
Service was good but getting a bit expensive. Seems each time I come in there's always more. Seems each time I come in there's always more. More
by scottcheese
Verified Customer
June 18, 2025
We always get great service and never feel like we are being taken advantage of. We trust the service department. being taken advantage of. We trust the service department. More
by iowautah
Employees Worked With
Other Employees :
Nate in the garage who replaced our battery., Scott Blankenheim
June 18, 2025
Always do a great job whenever I bring my vehicle in for service. Thanks guys! service. Thanks guys! More
by Hezeleyeskayla
June 17, 2025
Seemed 1 1/4 hours for an appointment oil change and tire rotation is long. Like the car wash. Nice to see so many folks come to check you in. Would be nice if they reset your navigation screen back to where rotation is long. Like the car wash. Nice to see so many folks come to check you in. Would be nice if they reset your navigation screen back to where you had it after they update the oil change. I had to play with it quite a bit to get it back to mph. Not sure if I will get my points in the Ford Pass as I checked and didn't see it but will give it 30 days. More
by jbmnhogan
June 13, 2025
Everyone was real helpful. It easy to purchase the vehicle. I would definitely think of coming back again. It easy to purchase the vehicle. I would definitely think of coming back again. More
by stufryk
Employees Worked With
June 12, 2025
Soren’s cord kicks xxx and they have very competitive pricing on their vehicles, service staff are friendly and helpful, and the financing guys don’t try to get one up on you with non existent deals and pricing on their vehicles, service staff are friendly and helpful, and the financing guys don’t try to get one up on you with non existent deals and packages. The gm Tony mcbain has excellent customer service is quite helpful as well More
by Aidan saaf
Employees Worked With
Other Employees :
Anthony McBain, Scott Blankenheim, Becky Henzig
June 09, 2025
Spencer got me in same day. Helped with a shuttle. Gave very knowledgeable advice for upcoming service. Sent over some quotes for future service same day. I was very impressed. Helped with a shuttle. Gave very knowledgeable advice for upcoming service. Sent over some quotes for future service same day. I was very impressed. More
by ben_lockhart
June 07, 2025
I had a very positive experience. Everyone was very knowledgeable. I received a far price for my trade in Everyone was very knowledgeable. I received a far price for my trade in More
by egan658
June 07, 2025
