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Soerens Ford
Brookfield, WI
1,536 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area.
We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 6:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 1,536 reviews
August 01, 2025
Don't trust their initial quote for service, felt like a bait and switch. Oil change was $50 more than the price I was quoted, even though they knew which vehicle I was getting quoted. bait and switch. Oil change was $50 more than the price I was quoted, even though they knew which vehicle I was getting quoted. More
by FRDMAV
Employees Worked With
Other Employees :
linden hannon, Scott Blankenheim
August 01, 2025
The gentleman that came out was great. Very courteous and professional. Unfortunately the dealership gave him an address from @10yrs ago so went to the wrong home first. All worke Very courteous and professional. Unfortunately the dealership gave him an address from @10yrs ago so went to the wrong home first. All worked out in the end 👍 More
by jmose31
Verified CustomerEmployees Worked With
Not sure who came to my uome
July 31, 2025
Everyone was very helpful and made the process very easy. They told me of services I could use that I didn’t know about. I appreciated that. They told me of services I could use that I didn’t know about. I appreciated that. More
by Yaheydare
July 30, 2025
Everyone that I talked to was very helpful and friendly. They wanted to make sure that I was satisfied with the job they had done. They wanted to make sure that I was satisfied with the job they had done. More
by DAVEGOSS
Employees Worked With
I don't recall the names of the people that I felt with.
July 29, 2025
Very disappointed. Been bringing my cars for maintenance for 20 years. This was the worst experience I have ever had. I will not be coming back. Poor communication. Been bringing my cars for maintenance for 20 years. This was the worst experience I have ever had. I will not be coming back. Poor communication. More
by xsmketr02
July 28, 2025
I am very satisfied with the service I received and the friendly happy people I got to talk with friendly happy people I got to talk with More
by Lincoln
Employees Worked With
Other Employees :
Tony, Hector, Robert , Scott Blankenheim
July 28, 2025
Very prompt and helpful with a recall. The actually offered to come to my house and take care of the technical recall at my house, instead of me driving the vehicle to their shop. The actually offered to come to my house and take care of the technical recall at my house, instead of me driving the vehicle to their shop. More
by filzen
Employees Worked With
Don’t remember
July 27, 2025
I have a customer of Soerens for more than SIXTY years and always been satisfied with their service. They always have fair and honest in their service and sales. That is why I have been a customer since and always been satisfied with their service. They always have fair and honest in their service and sales. That is why I have been a customer since 1962. With no desire to change. More
by Dick
Employees Worked With
Other Employees :
Hector 5plus stars, Scott Blankenheim
July 26, 2025
Tim, the service writer did a great job in getting my truck checked out before a trip that my wife and I were taking to the east coast. Got the work done is few days early for us. Thanks! truck checked out before a trip that my wife and I were taking to the east coast. Got the work done is few days early for us. Thanks! More
by kfritchen
Employees Worked With
Tim Hoffman
