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Soerens Ford
Brookfield, WI
1,447 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area.
We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 6:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 1,447 reviews
July 21, 2026
Abbey was very courteous and even though the schedule for this particular Saturday was totally full, when she heard I was leaving on a trip the next day, she fit my vehicle in so they would make sure there w this particular Saturday was totally full, when she heard I was leaving on a trip the next day, she fit my vehicle in so they would make sure there was no issue that would cause me a problem while I was gone. More
by hastingsdj
Verified CustomerEmployees Worked With
Abbey
July 20, 2026
I always have a great experience at Soerens Ford. Their service department is efficient and knowledgeable. I am always treated with kindness and respect. Their service department is efficient and knowledgeable. I am always treated with kindness and respect. More
by Mdesmarais
July 20, 2026
It took only a few seconds to set up the appointment and I got in the next day. I was very happy with the service. I got in the next day. I was very happy with the service. More
by D33rhunter1966
July 20, 2026
My only issue during this visit was that I requested that my car NOT be washed and it was sent through the wash anyway. I prefer not to have my car washed here because it's not a touchless car wash. I prefer my car NOT be washed and it was sent through the wash anyway. I prefer not to have my car washed here because it's not a touchless car wash. I prefer a touchless car wash in order to keep micro scratches at a minimum. More
by schneider_patrick_s
July 20, 2026
Always great service. The team at Soeren’s did the service that was expected and I did not feel like I was being upsold or told there was anything else wrong with my vehic The team at Soeren’s did the service that was expected and I did not feel like I was being upsold or told there was anything else wrong with my vehicle that didn’t need to be repaired. The customer service department is always nice and accommodating. More
by jordankoz
