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Soerens Ford
Brookfield, WI
1,046 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area.
We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 6:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 791 service reviews
December 01, 2025
Brought my new F250 in for service and they got me in the same day. They gave me a loaner and dropped my truck at my house once they finished. Great service department!!! same day. They gave me a loaner and dropped my truck at my house once they finished. Great service department!!! More
by keith81
Verified CustomerEmployees Worked With
Alex
December 01, 2025
Most dealerships are shady, in regard to pricing and repairs. They certainly are all expensive. I have not experienced the repair dept. doing uneccesary work. And the routine maintenance is fairly price repairs. They certainly are all expensive. I have not experienced the repair dept. doing uneccesary work. And the routine maintenance is fairly priced. More
by spikey1006
Employees Worked With
I do not remember the previous woman in finance. But she was good.
November 29, 2025
Excellent communication from service advisor while battery was being tested for either recharging versus replacement. battery was being tested for either recharging versus replacement. More
by fjreichen
November 28, 2025
Friendly, helpful, knowledgeable Service was prompt and thorough. Great job on everything. I will be making this my service department. thorough. Great job on everything. I will be making this my service department. More
by Debbie
November 26, 2025
The service department scheduled me for an oil change and front camera repair on a Saturday and when I arrived from my home in Stone Bank, I was told that no service techs worked on Saturday as if I should h front camera repair on a Saturday and when I arrived from my home in Stone Bank, I was told that no service techs worked on Saturday as if I should have known! More
by rprost
November 25, 2025
Friendly staff. In and out quickly. Like the complimentary drop off and vehicle return service. In and out quickly. Like the complimentary drop off and vehicle return service. More
by 32.plugin-slivers
Employees Worked With
Don’t remember the service associate. John was the courtesy driver.
