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Tony Serra Nissan

Cullman, AL

4.4
1,971 Reviews
Tony Serra Nissan in Cullman, AL — serving Huntsville and Jasper — is a new and used car dealer that can satisfy all your automotive needs under one roof! We carry huge inventories of brand-new Nissan vehicles, Certified Pre-Owned Nissans, and used autos in a variety of makes and models, and once you find the one that suits your lifestyle, meet with our on-site finance department that makes the financing process fast and worry-free. Our outstanding customer service doesn’t end when you drive your new ride off the lot. We want to make sure your vehicle continues to run in peak condition, so our Service Department takes care of you with routine maintenance, auto repairs, and genuine Nissan parts. When you buy from Tony Serra Nissan, you get the Serra Promise — unmatched value, unmatched selection, and an unwavering commitment to customer satisfaction. At any of the Serra Automotive dealerships, you’ll have peace of mind that you’ll get exactly what you need from friends and neighbors you can trust for the road ahead. The Serra Automotive family began with just one store in 1981, but in 35 years, we have perfected the art of customer satisfaction. With us you’ll get our 72-hour exchange policy, our no-hassle trade promise, a lifetime limited powertrain warranty, and more. We want nothing less than 100% satisfaction from 100% of our customers. At Tony Serra Nissan, we believe that car ownership shouldn’t involve one errand after another. That’s why we have convenient online features to help you. Browse our new and used inventories, value your trade, apply for financing, schedule your service appointment, or order parts from your own computer, 24 hours a day, 7 days a week. We’re also here six days a week to serve you, so feel free to call us at 256-676-2367 or visit us at 1724 Cherokee Avenue SW.
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1724 Cherokee Ave SW

Cullman, AL

35055

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Showing 1,971 reviews

June 30, 2025

It not bad deal. It was easy to work thing out. I am have car in day. More

by jasontraywick
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Wyatt Andrews
5.0
This rating includes all reviews, with more weight given to recent reviews.
Amanda Badgwell
5.0
This rating includes all reviews, with more weight given to recent reviews.
Maxine Young
5.0
This rating includes all reviews, with more weight given to recent reviews.
Michael Crider
5.0
This rating includes all reviews, with more weight given to recent reviews.
Cody Salem
5.0
This rating includes all reviews, with more weight given to recent reviews.
Zack Rooks
5.0
This rating includes all reviews, with more weight given to recent reviews.
Reece Weissend
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Rebecca Locke
Jul 01, 2025 -

Tony Serra Nissan responded

Not bad at all—fast deal, smooth process, and keys in hand the next day? Sounds like a win to us! Thanks for choosing Tony Serra Nissan in Cullman—we’re glad we could get you rolling so quickly!

June 30, 2025

I am being trreatened with collection by Matteo! The day after the purchase he want's more money! We agreed on a purchase price, signed all paperwork and finished the transaction. The following d More

by Shane
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
No
Employees Worked With
Matteo Pensa
1.0
This rating includes all reviews, with more weight given to recent reviews.
Cody Salem
1.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Auburn Waldrop
Jul 01, 2025 -

Tony Serra Nissan responded

Hi Shane, We’ve seen some creative driving in our day—but trying to keep a rebate you didn’t qualify for takes a special kind of spin. We caught the error right away and kindly asked you to swing by and re-sign the deal properly. Instead, you doubled down, ignored the contract you already signed, a nd played the victim card—bold move. At Tony Serra Nissan in Cullman, we own our mistakes and fix them fast. But when someone tries to take advantage of an honest correction, we won’t pretend that’s normal. Cars are negotiable—character shouldn’t be.

Jul 01, 2025 -

Shane responded

Your clearly listed online price, minus trade in, plus tax, title, and misc. fees equals exactly what I paid and financed. The following day your dealership told me to either bring in 2,500 dollars or resign at a higher payment. When I refused Matteo threatened to send the 2,500 to a collection agency. Either your clearly listed online price was false advertising, or someone from your dealership incompetently listed a wrong price. Neither of these options is something I am financially responsible for! I paid asking price, I didn't try and talk you down on the price even 1 dollar. You are trying to make me financially responsible for your discrepancy, then calling my character into question? Above you just mentioned at Tony Serra we own our mistakes; you need to reword that to we own our mistakes after we make the customer pay for it!

Jul 02, 2025 -

Tony Serra Nissan responded

Shane, let’s not overcomplicate things. You signed a deal. We spotted an issue. We asked to fix it. Pretty normal stuff. Not exactly the plot twist you made it out to be. It’s kind of like walking out of a bank with extra cash, knowing it’s not yours, and then acting shocked when someone calls you back. We weren’t mad—we just figured the right thing’s still the right thing, even when it's inconvenient. We’ll keep doing business with clear contracts, straight talk, and the occasional reminder that integrity isn’t seasonal.

Jul 03, 2025 -

Shane responded

I can definitely see how facts and truths can overcomplicate the image your business is trying to pretend to have. I wasn't asked to fix your price discrepancy; I was told to either fix it or face collections If we are going to tell a story, lets at least make it a true one. I didn't walk out with anything extra, I walked out owing exactly what was discussed and agreed upon. I engaged in straight talk, have a clear contract, and am now appalled by the lack of integrity your dealership is displaying by trying to ask for more money after handshakes were made and contracts were signed.

June 30, 2025

Everything was fine I have to tell you the fish in the pond ate my chicken. More

by Ltboone71
Recommend Dealer
Yes
Employees Worked With
Zack Rooks
4.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Zack Rooks
Jul 12, 2025 -

Tony Serra Nissan responded

Ltboone, “everything was fine” followed by “the fish ate my chicken” is the kind of energy we live for. We sell cars, not pond security systems—but clearly our fish are out here living feral. Sorry for your loss. RIP, chicken. Thanks for choosing Tony Serra Nissan in Cullman—next time, maybe pack a tuna sandwich.

June 29, 2025

Had not had any problems with service and they are very friendly and efficient and do not have to wait long for service. More

by DIANNEPACE12E
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Zack Rooks
5.0
This rating includes all reviews, with more weight given to recent reviews.
June 26, 2025

The salesman were great! My only complaints is the issue with swapping buyer and co-buyer and service not communicating with us about our headlight assembly, Nick, Brenton, C More

by stewartcassandra04
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Wyatt Andrews
5.0
This rating includes all reviews, with more weight given to recent reviews.
Matteo Pensa
5.0
This rating includes all reviews, with more weight given to recent reviews.
Cody Salem
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Nick Richards, Brenton Marchese
June 26, 2025

The dealership overcharges even floor mats which was $100 less in Decatur and online. They tried to schedule me for a meeting to come in when I didn’t agree to it. I told them a day that would be best for me More

by Messer527
Recommend Dealer
No
Employees Worked With
Zack Rooks
3.0
This rating includes all reviews, with more weight given to recent reviews.
June 25, 2025

Better management and service team than before. We love Mike our Sales Rep he honest and always working for you! More

by NONEGIVEN
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Amanda Badgwell
5.0
This rating includes all reviews, with more weight given to recent reviews.
Zack Rooks
5.0
This rating includes all reviews, with more weight given to recent reviews.
June 25, 2025

Everyone was very helpful and friendly. They made everything as easy as possible to get me the car I wanted. More

by beriwing
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Matteo Pensa
5.0
This rating includes all reviews, with more weight given to recent reviews.
Justin Studdard
5.0
This rating includes all reviews, with more weight given to recent reviews.
June 25, 2025

Great dealership very clean and friendly. I will be back for all my service. Thanks More

by Brenda moody
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Zack Rooks
5.0
This rating includes all reviews, with more weight given to recent reviews.
June 25, 2025

Faster service than expected whole staff super friendly and you can they care about their customers. More

by Justwinginit17
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Zack Rooks
5.0
This rating includes all reviews, with more weight given to recent reviews.
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