Dealer Reviews
Cars for Sale
Dealer Log In
All Salespeople
Sales Department
Toyota of Brookfield
Brookfield, WI
2,981 Reviews
Toyota of Brookfield is proud to be a part of the Ed Napleton Automotive Group - a growing organization with more than 74 franchises in seven states. Ed Napleton is a third-generation auto dealer. He began his career as a kid sweeping the floors at the dealership owned by his father and grandfather. He moved up the ranks serving as a service technician, salesperson, finance manager, and eventually as a general manager. At just 23 years of age, Ed became the youngest car dealer in the United States when he was awarded a Pontiac dealership in Blue Island, Illinois.
Toyota of Brookfield proudly supports our local community through charitable donations. We have a spectacular selection of new Toyota cars, including the most popular Toyota models like the Toyota Corolla, Toyota Camry, Toyota Highlander, and Toyota RAV4. Our inventory manager can help you find you anything we may not have in stock. We thoroughly inspect all of our used cars before putting them on the lot and even offer an option on our website for you to message the technician that performed the safety inspection with any questions you might have about the vehicle.
Toyota of Brookfield has a large service department with 50 service bays to get you in and out as quickly as possible, while not cutting any corners. We have the largest amount of Certified, Master Certified, and Master Diagnostic Technicians in the area. There is no problem we can't figure out. Our finance department is second to none. We work with a large variety of banks to give you the most options to get financing for the car of your dreams.
Employment at Toyota of Brookfield is like no other dealership. We really cultivate a certain way of dealing with our customers. We start our salespeople out with several months of training and assign them a mentor to help them get up to speed. When they do encounter a customer, they know what to do and how to get the answers to any questions they may not know. This creates an atmosphere where our customers can feel safe and not pressured to do anything they don't want to do. Because of the culture we have created here, we have many salespeople, managers, and technicians that have been with us for over 10 years, some over 30 years. That means, after you've had a great experience with us, and you're ready for your next car, you can come back to see the same great salesperson or technician you worked with the last time. On top of creating a culture built on taking care of our customers, we also live by the motto of "Do The Right Thing Always", so we will always do what is right for our customers to give them the best possible experience.
Read More
This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 9:00 PM
Tuesday 9:00 AM - 9:00 PM
Wednesday 9:00 AM - 9:00 PM
Thursday 9:00 AM - 9:00 PM
Friday 9:00 AM - 9:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 7:00 PM
Thursday 7:00 AM - 7:00 PM
Friday 7:00 AM - 7:00 PM
Saturday 7:00 AM - 4:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 7:00 PM
Thursday 7:00 AM - 7:00 PM
Friday 7:00 AM - 7:00 PM
Saturday Closed
Sunday Closed
Filter Reviews by Keyword
By Type
Showing 2,981 reviews
April 26, 2026
Easy in and easy out. I received great service as expected from Toyota. Thank you Kevin R. I received great service as expected from Toyota. Thank you Kevin R. More
by Kasey.sipiorski
April 23, 2026
Purchased a vehicle in April, 2026. Made an inquiry online and was contacted the next day and assured the vehicle was available. Asked if they could hold the vehicle long enough for me Made an inquiry online and was contacted the next day and assured the vehicle was available. Asked if they could hold the vehicle long enough for me to drive from Madison to see it and was told “we don’t hold vehicles.” Told the salesman I was on my way, only to be called half way and told the vehicle was being held for someone else. Called later and learned the vehicle was in ‘sale pending’ status by whoever answered the phone. Salesman called a few minutes later and said the vehicle was available and they could hold it for me if I was interested. Said I was, and would be there at a specific time a couple hours later. Called the salesman to let him know I was on my way and he told me someone else was interested in and test driving the vehicle. Ultimately, made it to the dealership to find the vehicle was available and the sale process began. During the ridiculously long process of purchasing the vehicle I was told I was required to provide three personal references per company policy. Something about a bounced check from a previous customer, blah, blah, blah. I wasn’t writing a check and, when I said I would buy something anywhere else, they rescinded their request. The multi-hour process seemed unnecessary, clumsy, and uncoordinated. The finance part of the purchase was mostly ok, except for the part where they handed me a thumb drive with the purchase documents. When I tried to access the documents the next day, the file was inaccessible. A follow up phone call to the finance person resulted in a promise to print and send the documents to me. Still waiting for that. A follow up message to the finance person hasn’t seemed to have helped. I don’t know who’s in charge of this dealership, but the internal communication between employees is awful. The customer service has been awful and unhelpful. I have purchased several Toyotas from other dealerships, and the experience was much more pleasant, thorough, and customer-friendly. Needless to say, never again at this particular dealership. More
by RL
Employees Worked With
Sales
April 23, 2026
Appreciate Zac S and crew for assisting the Hybrid System Error and loss of power in my 2012 Prius with 137k (almost 14 years). A tedious repair of faulty computer part that was still covered under warran Error and loss of power in my 2012 Prius with 137k (almost 14 years). A tedious repair of faulty computer part that was still covered under warranty! (Kudos to Toyota). Zac told me would take a while (I said I’d like car back in a week) but he got the car done within 2 days On their inspection they suggested I get new tires they have on sale but otherwise didn’t push any services on this 14 year old car More
by vermaashish
Employees Worked With
April 22, 2026
Awesome experience. Kevin is exceeded my expectations and had amazing follow through. Strongly recommend anyone to him in the market for a Toyota. Kevin is exceeded my expectations and had amazing follow through. Strongly recommend anyone to him in the market for a Toyota. More
by Joshwood8100
Employees Worked With
April 20, 2026
She was completely awesome loved her attitude and I feel pretty bad about a review I left because she went above and beyond for me. pretty bad about a review I left because she went above and beyond for me. More
by johndowdy76
Employees Worked With
April 20, 2026
Kevin helped us. he new his stuff found are car right away . The most waiting was financial paper. Which we understood.Thank you Kevin. he new his stuff found are car right away . The most waiting was financial paper. Which we understood.Thank you Kevin. More
by Shoozma
April 18, 2026
Kevin waa professional and found what I was looking for. Process was straightforward and relatively easy. Appreciate the team atmosphere at Brookfield Toyota. Process was straightforward and relatively easy. Appreciate the team atmosphere at Brookfield Toyota. More
by Jomic795
Employees Worked With
Kevin Rhiel
